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Donation Pages

Not Valid

How removing a video affects email appeal revenue

July 27, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -7.8
276.7% lift

How elaborating on specific organizational initiatives affects clickthrough rate

January 3, 2018 Element tested: Donation Pages
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 276.7
Not Valid

How adding value proposition to a homepage banner affects donation conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -21.5
Not Valid

How a Facebook headline affects direct-ask donor conversion

January 5, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -100.0
Not Valid

How showing impact of a gift on a donation page affects revenue per donor

January 4, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 18.2
Not Valid

How emphasizing the urgency of a campaign impacts donor conversion

January 3, 2018 Element tested: Donation Pages
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 -4.0
101.2% lift

How the placement of an offer on article pages impacts conversion

February 20, 2020 Element tested: Donation Pages
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 101.2
Not Valid

How adding a premium to a donation page affects donor conversion

January 17, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 35.0
-70.8% drop

How a high urgency ask on a pop up affects click rate

January 4, 2018 Element tested: Donation Pages
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 -70.8