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Donation Pages

Not Valid

How a radical redesign for a year-end donation page impacts conversion

January 3, 2018 Element tested: Donation Pages
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 1.5
56.7% lift

How matching gift copy affects clickthrough rate on a modal popup

January 3, 2018 Element tested: Donation Pages
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 56.7
49.3% lift

How an animated thermometer in an email affects donor conversion

January 3, 2018 Element tested: Donation Pages
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 49.3
Not Valid

How an extended value proposition on a main donation page affects donor conversion

April 20, 2019 Element tested: Donation Pages
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 -0.6
Not Valid

How simplifying a donation page and removing designations affects conversion

January 7, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1.4
Approaching Validity

How removing a banner in an email appeal impact donor conversion

January 3, 2018 Element tested: Donation Pages
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 90.4
77.1% lift

How a more conversational tone in a subject line impacts open rate

January 3, 2018 Element tested: Donation Pages Email Fundraising Email Fundraising | Subject Line
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 77.1
-28.7% drop

How different aspects of the Hillsdale value proposition appeal to donors

January 8, 2018 Element tested: Donation Pages
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 -28.7
-43.0% drop

How a numbered explanation of ‘next steps’ affects donor conversion

January 8, 2018 Element tested: Donation Pages
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 -43.0