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Donation Pages

Not Valid

How aligning the value proposition on the acquisition and donation page impacts donor conversion.

February 27, 2018 Element tested: Donation Pages
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 142.0
Not Valid

How expanding a sub-brand’s value proposition to include the broader ministry brand impacts conversion.

February 27, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -11.1
448.6% lift

How applying research based principles to an acquisition page can impact conversion significantly.

February 14, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 448.6
Not Valid

How adding a premium to a donation page affects instant donor conversion

February 14, 2018 Element tested: Donation Pages
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 102.0
Not Valid

How asking for a recurring gift vs. a single gift affects conversion in a “Dear Reader” experiment

February 6, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -35.4
84.5% lift

How link placement in a fundraising appeal affects donor conversion

February 6, 2018 Element tested: Donation Pages
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 84.5
73.2% lift

How relevance and evidentials impact conversion on a serial ask

February 6, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 73.2
Not Valid

How the homepage callout influences recurring donations

November 11, 2020 Element tested: Donation Pages
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 -35.7
184.1% lift

How appealing to people as “heroes” can impact conversion for a recurring gift appeal

January 23, 2018 Element tested: Donation Pages
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 184.1