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Donation Pages

Approaching Validity

How trustmarks on a donation page impacted donations and revenue

June 22, 2021 Element tested: Donation Pages
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 64.3
Not Valid

How prioritizing personalization on a donation page affects donor conversion

June 7, 2021 Element tested: body copy Copywriting Donation Pages personlization tribute donation page Value Proposition
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 -1.5
45.8% lift

How beginning with value proposition on a product page affects conversions

August 9, 2021 Element tested: design Donation Pages layout
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 45.8
15.0% lift

How presenting gift frequency as the first choice affects donor conversion

July 1, 2021 Element tested: design Donation Pages layout tabbed form
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 15.0
Not Valid

How Identity Language affects donor conversion on a fiscal year end donation page

August 9, 2021 Element tested: Donation Pages Value Proposition
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 5.9
69.7% lift

How adding the persons first name vs just saying Thank You on the instant donation page can affect the conversion rate

August 9, 2021 Element tested: Donation Pages header
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 69.7
-58.3% drop

How adding value proposition to a donation page can increase donor conversion rate

August 9, 2021 Element tested: Donation Pages Value Proposition
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 -58.3
-11.0% drop

How communal language affects donor conversion through a tribute widget

August 9, 2021 Element tested: Communal Language Donation Pages tribute widget
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 -11.0
Not Valid

How increasing the perceived security on a donation page impacts donor conversion

August 9, 2021 Element tested: donation page Donation Pages Friction mobile
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 1.1