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Donation Pages

74.1% lift

How a value proposition in letter format on a donation page affects donor conversion

May 16, 2019 Element tested: Donation Pages
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 74.1
Not Valid

How the messaging approach for the donation page impacts donor conversion

June 1, 2018 Element tested: Donation Pages
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 -2.4
Not Valid

How an impact-focused value proposition on a donation page affects average gift

June 1, 2018 Element tested: Donation Pages
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 3.1
-100.0% drop

How Copy Length on an eBook Offer Donate Page Affects Donations

May 18, 2018 Element tested: Donation Pages
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 -100.0
Not Valid

How strengthening the value proposition on the Plugged In donation page impacts conversion

May 24, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -11.5
64.2% lift

How presenting the opportunity to make a recurring gift at the moment of a person’s one-time gift transaction affects recurring gift conversion.

July 11, 2019 Element tested: Donation Pages Key Metrics | Revenue Recurring Giving
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 64.2
165.8% lift

How focusing on one primary message on an instant donation page impacts donor conversion.

May 9, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 165.8
64.2% lift

How focusing the value proposition on one primary message impacts donor conversion.

May 9, 2018 Element tested: Donation Pages
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 64.2
-29.2% drop

How emphasizing a single day of giving impacted overall conversion

April 30, 2018 Element tested: Donation Pages
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 -29.2