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Donation Pages

24.3% lift

How rolling out a recurring gift pop-out on all donation pages impacts donor conversion.

July 6, 2018 Element tested: Donation Pages Key Metrics | Revenue Recurring Giving
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 24.3
Not Valid

How pre-selecting the monthly recurring gift option impacts recurring donor conversion.

June 29, 2018 Element tested: Donation Pages
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 33.7
Not Valid

How value proposition copy affects clicks on a donate button in an email

June 29, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -20.0
Not Valid

How adding a premium offer to a landing page affects donor conversion

June 29, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 8.1
Approaching Validity

The impact of moving the donation ask earlier in the funnel

June 29, 2018 Element tested: Donation Pages
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 263.9
Not Valid

How increasing the force of the value proposition affects conversion on an “instant” donation page

June 29, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 97.5
569.2% lift

How moving a premium offer earlier in the communication chain affects donor conversion

October 19, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 569.2
Not Valid

How adding an impact-focused value proposition to a donation page affects donor conversion

June 15, 2018 Element tested: Donation Pages
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 3.1
Not Valid

How adding a premium offer to a landing page affects donor conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 8.1