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Donation Pages

99.6% lift

How we verified the impact of a surprising learning

March 25, 2020 Element tested: Donation Pages
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 99.6
Not Valid

How simplifying and streamlining the value proposition impacts donor conversion

September 11, 2018 Element tested: Donation Pages
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 -17.6
19.6% lift

How matching a proven demand generator with an optimized donation page affects donor conversion

September 13, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 19.6
95.2% lift

How getting visitors to actively align around stated principles impacts downstream donor conversion

August 21, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 95.2
Not Valid

How an expanded value proposition on a pledge donation page affects conversion rate

August 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -20.3
68.0% lift

How ordering and value proposition affect donor conversion on a mobile device

August 8, 2018 Element tested: Donation Pages
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 68.0
98.4% lift

How communicating the specific kind of impact a person’s gift can have affects donor conversion.

August 8, 2018 Element tested: Donation Pages
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 98.4
Not Valid

How addressing a person’s fear to become a recurring donor impacts conversion.

August 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 2.2
76.6% lift

How adding an image in an email strengthens the value proposition

November 22, 2019 Element tested: Donation Pages
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 76.6