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Donation Pages

Not Valid

How shortening the value proposition on the primary donation page impacts donor conversion

October 9, 2018 Element tested: Donation Pages
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 -8.0
Not Valid

How communicating the impact of the suggested gift amount impacts donor conversion

October 9, 2018 Element tested: Donation Pages
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 -4.9
Not Valid

How the donation page a pop-up links to impacts donor conversion

October 9, 2018 Element tested: Donation Pages
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 -4.4
Not Valid

How adding additional giving options copy to the primary donation page impacts conversion

October 9, 2018 Element tested: Donation Pages
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 10.1
51.7% lift

What happens when we use the candidate’s name on the donation page?

October 9, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 51.7
58.4% lift

The impact of slowing down the email acquisition process

March 1, 2019 Element tested: Donation Pages
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 58.4
169.5% lift

How aligning the value proposition with the audience affects clickthrough rate

October 9, 2018 Element tested: Donation Pages
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 169.5
48.8% lift

How using value-focused language on a broadcast call-to-action button impacts clicks.

October 9, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 48.8
95.2% lift

How getting visitors to actively align around stated principles impacts downstream donor conversion

September 11, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 95.2