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Donation Pages

-100.0% drop

How a more action oriented webinar title affects registrations from a Facebook ad

November 19, 2018 Element tested: Donation Pages
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 -100.0
Not Valid

How personalization and value proposition affect recurring donor conversion

November 2, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -40.2
39.3% lift

Does a donation ask’s presentation (relative to other organic material surrounding it) impact generosity?

November 2, 2018 Element tested: Donation Pages
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 39.3
22.7% lift

The impact of greater clarity over the form

November 19, 2018 Element tested: Donation Pages
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 22.7
-13.8% drop

Impact of requiring mailing address on a course signup page

November 2, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -13.8
18.4% lift

How bringing clarity to a call-to-action impacts donor conversion

June 3, 2020 Element tested: Donation Pages
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 18.4
-21.7% drop

How altruistic language impacts recurring gift conversion.

October 22, 2018 Element tested: Donation Pages
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 -21.7
Not Valid

How a more organizational-centric value proposition impacts donor conversion

October 9, 2018 Element tested: Donation Pages
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 -26.7
169.3% lift

How adding a premium to the instant donation page impacts donor conversion

October 9, 2018 Element tested: Donation Pages
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 169.3