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Donation Pages

Not Valid

How adding background information in the copy affects donations

January 11, 2019 Element tested: Donation Pages
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 13.8
Not Valid

How aligning the value proposition to the offer influenced donor conversion

December 19, 2018 Element tested: Donation Pages
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 -6.3
Not Valid

The Impact of Making Two CTAs in one Appeal Pt. 1

December 19, 2018 Element tested: Donation Pages Email Fundraising Email Fundraising | Sender
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 -59.9
-100.0% drop

The Impact of Making Two CTAs in one Appeal Pt. 2

December 19, 2018 Element tested: Donation Pages
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 -100.0
-62.4% drop

How narrowing donation options from multiple to one affects donation revenue

April 16, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 -62.4
275.3% lift

How a more actionable title affects webinar registrations

January 11, 2019 Element tested: Donation Pages
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 275.3
89.1% lift

How a radical redesign of an instant donation page impacts donor conversion

December 4, 2018 Element tested: Donation Pages
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 89.1
Not Valid

How adding additional value proposition to a donation page affects conversion rate

November 19, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 120.7
-47.4% drop

How adding additional value proposition to the benefits section of the recurring popup impacts conversion

November 19, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -47.4