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Donation Pages

Not Valid

How shorter value proposition on a donation page during year-end impacts donor conversion

March 4, 2019 Element tested: Donation Pages
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 4.2
Not Valid

How a longer value proposition on a donation page affects conversion on mobile devices

January 2, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 6.1
Not Valid

How presenting a gift of any amount instead of a direct ask impacts donor conversion.

January 4, 2019 Element tested: Donation Pages
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 7.8
Not Valid

How did the use of an exit popup increase donor conversion rates from The Daily Signal visitors?

March 30, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 8.4
Not Valid

How different colored CTA buttons affect conversion

January 14, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 18.8
100.0% lift

How a tangible reason to give impacted instant donor conversion

January 7, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 100.0
Not Valid

How problem-centric language affects donor conversion at year-end

December 31, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -8.4
176.7% lift

Will a year-end specific message with a countdown clock in the “Dear Reader” ads drive increased donor conversions from readers of The Daily Signal?

March 30, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 176.7
33.2% lift

Can introducing an exit intercept & symbolic ask to a serial ask donation form acquire more donors?

January 16, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 33.2