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Donation Pages

349.5% lift

How asking for a special year-end gift impacted donor conversion rate on the Open Letter.

January 10, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 349.5
-52.2% drop

How validating shared beliefs on a petition affects downstream donor conversion

January 11, 2019 Element tested: Donation Pages
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 -52.2
Not Valid

How validating shared beliefs affects email acquisition

January 11, 2019 Element tested: Donation Pages
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 0.9
236.1% lift

How increasing urgency and perceived need affects donor conversion

September 18, 2019 Element tested: Donation Pages
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 236.1
Not Valid

How expanding the value proposition on the donation page can impact donor conversion

January 10, 2019 Element tested: Donation Pages
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 0.6
127.0% lift

How refining a post-course donation page value proposition affects revenue

January 13, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 127.0
107.0% lift

How positioning the Membership Ask as the best way to ally with the President impacted donor conversion rates for The Daily Signal readers.

March 30, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 107.0
31.8% lift

How the amount you ask for impacts recurring donor conversion and overall revenue during year-end

September 9, 2020 Element tested: Donation Pages Key Metrics | Revenue
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 31.8
50.3% lift

How a matching gift influences donor conversion

January 9, 2019 Element tested: Donation Pages
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 50.3