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Donation Pages

-78.2% drop

How using a “learn more” call to action in the Dear Reader ads decreased conversions and revenue

March 30, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -78.2
18.4% lift

How a donation platform can impact donor conversion

February 18, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 18.4
Not Valid

How adding a security lock to a donation page affects donor conversion rate.

January 16, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 2.5
Not Valid

How the framing of the transition on the instant donation page affects donor conversion rate

February 12, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 25.8
Not Valid

How year-end specific language on a primary donation page impacts donor conversion

April 10, 2019 Element tested: Donation Pages
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 -6.1
-28.7% drop

How clarity performs against inspirational copy at year-end

January 11, 2019 Element tested: Donation Pages
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 -28.7
Not Valid

How adding a premium to a donation page can affect donor conversion

January 10, 2019 Element tested: Donation Pages
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 35.0
Not Valid

How body copy length on a donation page impacts donor conversion rate

January 10, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 92.9
Not Valid

How simpliying donation page copy flow affects conversion rate

November 14, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -55.1