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Donation Pages

74.9% lift

How does reinforcing value proposition under the donation button affect conversion on a premium acquisition page

June 7, 2021 Element tested: Donation Pages Email Fundraising | Call-to-Action Value Proposition
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 74.9
54.9% lift

How adding a premium can help increase average gift and ICR

June 7, 2021 Element tested: Donation Pages incentive
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 54.9
Not Valid

How making gift type the first decision point affects donor acquisition on premium offers

June 7, 2021 Element tested: Donation Pages Donation Pages | Design tabbed form
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 -11.8
Not Valid

How longer value proposition on an acquisition donation page increases revenue

June 7, 2021 Element tested: body copy Copywriting Donation Pages evidential Value Proposition
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 -1.4
Approaching Validity

How value proposition in a handwritten note about the impact of a higher gift affects revenue

June 7, 2021 Element tested: Donation Pages Email Fundraising | Call-to-Action Value Proposition
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 -53.3
158.8% lift

The impact of a Yes/No Image Ad on Facebook for Monthly Donor Acquisition

June 7, 2021 Element tested: Advertising Donation Pages Facebook imagery
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 158.8
Not Valid

How visual reinforcement of a premium affects donor conversion for a postal chase donation page

June 7, 2021 Element tested: Advertising body copy Copywriting donation page Donation Pages imagery incentive postal chase
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 14.5
Not Valid

How increasing clarity that a content offer is free affects donor conversion

June 7, 2021 Element tested: Donation Pages
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 14.3
Approaching Validity

How a lower gift array affects donor conversion

June 14, 2021 Element tested: Donation Pages gift array
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 14.3