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Donation Pages

100.0% lift

How a two-step form on a pop-up offer affects conversion

March 13, 2019 Element tested: Donation Pages
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 100.0
27.2% lift

How communicating the impact of a specific gift amount impacts conversion on a recurring gift pop-up

March 13, 2019 Element tested: Donation Pages
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 27.2
-12.9% drop

How adding a photo to a landing page impacts donations

March 27, 2019 Element tested: Donation Pages
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 -12.9
Approaching Validity

How a long-form, donor-centered appeal decreased donor conversion rates on the primary donate page

April 1, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -37.8
Not Valid

How adding gift handles to a landing page affected conversion

March 6, 2019 Element tested: Donation Pages
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 -7.2
Not Valid

How using exclusivity on a recurring gift page impacts donor conversion

February 26, 2019 Element tested: Donation Pages
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 12.3
100.0% lift

How a change in value prop and numbered copy affected conversion

March 5, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 100.0
Approaching Validity

How adding a photo to a landing page impacts donations

March 13, 2019 Element tested: Donation Pages
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 15.0
Approaching Validity

How a membership offer on an instant donation page impacts conversion

August 28, 2019 Element tested: Donation Pages
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 -35.8