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Donation Pages

Approaching Validity

The impact of making a monthly donor appeal in a homepage hero image (Hint: 1,392% increased revenue)

August 6, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -43.4
Not Valid

How increasing the force of the value proposition and removing elements of friction impact donor conversion

October 30, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 4.1
9.6% lift

How social proof improved the statement of belief’s email registration rate

April 1, 2019 Element tested: Donation Pages
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 9.6
20.4% lift

How increasing perceived security on a primary donation page for desktop devices can impact donor conversion

November 21, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 20.4
-16.3% drop

How increasing perceived security on a primary donation page for mobile devices can impact donor conversion

June 15, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -16.3
Not Valid

How presenting segmented offers based on a person’s engagement on marriage articles impacts conversion

September 11, 2019 Element tested: Donation Pages
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 6.1
Approaching Validity

How presenting segmented offers based on a person’s engagement on parenting articles impacts conversion

September 11, 2019 Element tested: Donation Pages
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 21.5
Not Valid

How a mid-dollar premium impacts overall revenue

March 18, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 23.5
Not Valid

How a higher gift array affects donor conversion

March 27, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 3.9