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Experiments Round 2
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Most recent
Highest Lift
Not Valid
How strengthening the value proposition impacts donor conversion
April 16, 2019
Element tested: Donation Pages
View the experiment
-100.0
1555426273
89.8% lift
How adding an incentive to an instant donation page impacts conversion
April 16, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
89.8
1555433798
Approaching Validity
How adjusting the value proposition on a landing page affects instant donor conversion
April 16, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
35.6
1555433842
108.3% lift
How a sticky bar placement on the top of a page increased clickthrough rate
May 14, 2019
Element tested: Donation Pages
View the experiment
108.3
1557870096
Approaching Validity
How the Freedom Quiz button text on the button promotion impacted petition click rates
May 14, 2019
Element tested: Donation Pages
View the experiment
77.9
1557870267
Not Valid
How the value proposition copy on a donation page affects conversion rate
October 26, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
10.9
1603726985
494.0% lift
Impact of offering a pledge instead of a direct-ask in an email appeal
March 29, 2019
Element tested: Donation Pages Key Metrics | Revenue Revenue
View the experiment
494.0
1553873758
Not Valid
How strengthening the value proposition on the primary donation page impacts donor conversion?
April 9, 2019
Element tested: Donation Pages Key Metrics | Revenue Revenue
View the experiment
4.1
1554843188
Approaching Validity
The impact of making a monthly donor appeal in a homepage hero image (Hint: 1,392% increased revenue)
August 6, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
-43.4
1565120426
Page 26 of 78
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