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Donation Pages

42.5% lift

The impact of an image of a newborn baby on a homepage pledge CTA

June 7, 2019 Element tested: Donation Pages
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 42.5
44.2% lift

How adding visual reinforcement of a match on a donation page impacts donor conversion

October 26, 2020 Element tested: Donation Pages
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 44.2
60.3% lift

How traffic arriving from email were impacted by a Membership ask in The Daily Signal’s “Dear Reader” ads

May 28, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 60.3
83.7% lift

How traffic not coming from email was impacted by a Membership ask in The Daily Signal’s “Dear Reader” ads

September 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 83.7
-9.4% drop

How hiding gift designations on a primary donation page impacts donor conversion

November 21, 2019 Element tested: Donation Pages
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 -9.4
Not Valid

How a personal donation ask affects conversion on a donation page

May 28, 2019 Element tested: Donation Pages
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 94.5
13.7% lift

How will the presence of a value proposition banner in checkout affect conversion?

August 14, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 13.7
Not Valid

How adding third-party validation to a donation page affects conversions

May 14, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -7.4
Not Valid

How a radical redesign of a main donation page affected conversion

May 14, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -38.4