let us help

Donation Pages

Not Valid

How deploying a coaster premium affects donor conversion

June 27, 2019 Element tested: Donation Pages
View the experiment
 -48.8
Approaching Validity

How simplifying the donation page increased the donor conversion rate on an acquisition offer

June 27, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 31.8
-39.5% drop

How creating a longer “process” impacted desktop donor conversion

June 27, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 -39.5
Approaching Validity

How adding an item instead of a free book increases donations

October 27, 2020 Element tested: Donation Pages Donation Pages | Copy
View the experiment
 14.8
23.8% lift

How visually emphasizing a gift amount on a primary donation page impacts revenue

June 27, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
 23.8
85.3% lift

How speaking directly to the donor affects conversion

June 7, 2019 Element tested: Donation Pages
View the experiment
 85.3
35.8% lift

How increasing relevance in a call-to-action affects clickthrough rate

December 5, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
 35.8
Not Valid

How a radical redesign and donation bracketing affects revenue

May 31, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
View the experiment
 79.8
42.5% lift

The impact of an image of a newborn baby on a homepage pledge CTA

June 7, 2019 Element tested: Donation Pages
View the experiment
 42.5