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Donation Pages

1,083.9% lift

How the membership offer increased new donor conversion rates from Facebook

September 23, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1083.9
Not Valid

How clarifying the steps of a donation form impacted donor conversion

September 23, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 27.1
Not Valid

How “impact language” affects donor conversion

September 23, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1.1
Not Valid

How the experience on a donation confirmation page impacts subsequent gifts and overall revenue

August 16, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -0.2
Approaching Validity

How making the donor a hero impacts conversion

August 16, 2019 Element tested: Donation Pages
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 66.6
Not Valid

Dear Reader footer ad vs a mid-page pledge ad (500% increase)

August 16, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -17.5
51.0% lift

How a Clear Call to Action Impacted Monthly Donor Conversion on a Donation Page

August 16, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 51.0
Approaching Validity

The impact of using Facebook’s video creation tool on an ad campaign

October 3, 2019 Element tested: Donation Pages
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 218.5
-41.1% drop

How a radical redesign of the main donation form impacted giving

August 16, 2019 Element tested: Donation Pages
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 -41.1