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Donation Pages

Approaching Validity

How breaking your fundraising goal down into a smaller ask impacts revenue

June 7, 2021 Element tested: body copy clarity Copywriting Donation Pages micro ask Value Proposition
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 52.1
Not Valid

How showing the effect of a gift on a child’s future and emotional health will impact sponsorship conversion

June 14, 2021 Element tested: body copy call to action Donation Pages Value Proposition
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 -18.3
Not Valid

How personalizing the donation page with the reader’s first name impacts donor conversion

June 14, 2021 Element tested: Donation Pages header personalization
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 -35.8
53.2% lift

How experiential language on a facebook ad impacts donor conversion

June 7, 2021 Element tested: body copy Copywriting Donation Pages Value Proposition
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 53.2
Approaching Validity

How the focusing on the fact that a content offer is free impacts donation conversion on the acquisition donation page

June 14, 2021 Element tested: body copy Donation Pages header
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 -21.3
35.8% lift

How the order placement of the credit card fields impacts conversion on a primary donation page

June 7, 2021 Element tested: credit card donation page Donation Pages donation pathway Friction
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 35.8
94.9% lift

The impact of donor-centric benefits on a monthly donor appeal

June 7, 2021 Element tested: Donation Pages monthly donor Recurring Giving
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 94.9
52.5% lift

How communal language affects donor conversion for mobile devices

June 21, 2021 Element tested: body copy Communal Language Donation Pages headline
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 52.5
Not Valid

How adding a donors first name to the instant donation page can increase conversion rate

June 7, 2021 Element tested: Donation Pages headline
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 12.2