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Donation Pages

93.7% lift

How outside promotion impacts email acquisition efforts

September 22, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 93.7
94.3% lift

How increasing the force of the value proposition affects donor conversion

December 4, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 94.3
51.3% lift

How presenting an offer to people based on what they consume impacts conversion on parenting articles

September 24, 2019 Element tested: Donation Pages
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 51.3
Not Valid

How the kind of offer impacts the kind of donor acquired

February 20, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -9.4
803.8% lift

How promoting an offer in the Dear Reader ad copy instead of membership increased donor conversion rate

March 3, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 803.8
-51.1% drop

How the suggested gift amount impacts donor conversion and revenue

September 22, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -51.1
Not Valid

How adding a premium to the donation page impacts donor conversion

September 22, 2019 Element tested: Donation Pages
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 18.6
90.8% lift

How a visual reminder of a daily goal impacts donor conversion

November 11, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 90.8
Not Valid

How more direct copy affected donations on a landing page

September 22, 2019 Element tested: Donation Pages
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 -27.1