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Donation Pages

Approaching Validity

How moving Lourdes water to a one page donation increased donations

October 28, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 22.7
14.2% lift

How explaining the root causes of an issue affects donor conversion rate

January 7, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 14.2
Approaching Validity

How moving Lourdes water to a one page donation increased donations

October 28, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
 22.7
-100.0% drop

How the success of an offer impacts experiment results

October 28, 2019 Element tested: Donation Pages
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 -100.0
38.2% lift

How creating a mental conversation on the donation form impacted giving

November 1, 2019 Element tested: Donation Pages
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 38.2
-93.0% drop

How a personal message of impact affects clickthrough rate on a recurring donation ask

October 28, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -93.0
10.7% lift

How bringing clarity to a donation form impacts donor conversion

July 8, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 10.7
78.3% lift

How moving the donate button down to the same line as the rest of the menu increased donations and revenue

January 7, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 78.3
93.7% lift

How outside promotion impacts email acquisition efforts

September 22, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 93.7