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Donation Pages

Approaching Validity

How inserting a gift array on a primary donation page affects conversion rate

January 7, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -18.5
-29.0% drop

How adding a signer to a recurring ask popup affects clickthrough rate

November 8, 2019 Element tested: Donation Pages
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 -29.0
Not Valid

How using a brand name in donor acquisition affects conversion rate

November 4, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -0.4
125.5% lift

How more donation options with a lower initial ask affects recurring donations

November 8, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 125.5
-46.2% drop

How communicating the impact of a recurring gift can cause friction to returning website visitors

November 22, 2019 Element tested: Donation Pages
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 -46.2
48.4% lift

How communicating the impact of a recurring gift can increase conversion with new visitors

November 22, 2019 Element tested: Donation Pages
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 48.4
Not Valid

How a dropdown on a donate button affects donor conversion

October 28, 2019 Element tested: Donation Pages
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 2.1
18.0% lift

How personalization and gratitude affects conversion rate and average gift

October 28, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 18.0
Not Valid

How a “most popular” pre-selected value in the gift array did not hurt conversion or revenue

November 8, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 10.9