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Donation Pages

24.5% lift

How presenting the donation page as the homepage during a year-end campaign can impact donor conversion

November 11, 2020 Element tested: Donation Pages
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 24.5
-55.0% drop

How positioning of your gift impacted donor conversion rate

January 7, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -55.0
Approaching Validity

How replacing older donation page copy impacted donor conversion rate for a new offer

January 7, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 25.1
92.1% lift

How using a premium on a donation page impacts donor conversion

January 7, 2020 Element tested: Donation Pages
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 92.1
60.6% lift

How increasing the lowest gift amount affects donation revenue

January 7, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 60.6
-46.7% drop

How adding a gift array affects conversion on a monthly giving page

January 7, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -46.7
9.0% lift

How removing address fields on an acquisition page impacts name and donor conversion

January 7, 2020 Element tested: Donation Pages
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 9.0
293.2% lift

How clearly articulating the value proposition on the primary donation page increased giving

November 1, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 293.2
100.0% lift

How form formatting improved donor conversion rate

November 1, 2019 Element tested: Donation Pages donor conversion Key Metrics | Conversion Rate
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 100.0