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Experiments Round 2
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Highest Lift
Not Valid
Does a personalized (smart content) donation page bring in more monthly donors from an email campaign?
June 1, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
50.2
1591041649
26.2% lift
How a inbound widget affects conversion against a donate button
April 14, 2020
Element tested: Donation Pages Key Metrics | Revenue Revenue
View the experiment
26.2
1586902876
36.7% lift
How maximizing congruence between the offer and donation page impacts donor conversion rate
July 20, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
36.7
1595273838
12.1% lift
How using quantified social proof impacts someones interest in making a recurring gift
March 20, 2020
Element tested: Donation Pages
View the experiment
12.1
1584714734
157.5% lift
How SpotRight compares to other Facebook Audience Models for prospecting
April 14, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
157.5
1586902423
6.4% lift
The impact of Aligning Call to Action Text with the Donation Page
April 14, 2020
Element tested: Donation Pages
View the experiment
6.4
1586902663
24.8% lift
How paginating a survey affects completion rate
March 26, 2020
Element tested: Donation Pages
View the experiment
24.8
1585257940
Approaching Validity
How a pre-selected value on the gift array impacted donor conversion rate and revenue from acquisition forms
March 26, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
94.4
1585255642
488.9% lift
How Adding a Direct Donation Ask Affects Revenue for a Google Ads Brand Campaign
March 26, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
488.9
1585258939
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