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Donation Pages

-28.3% drop

How a message box on the front end of a donation ask affects conversion

June 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -28.3
20.3% lift

How visually changing the “Give Monthly” button impacts traffic to the donation page

November 11, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 20.3
Not Valid

Will smart content on a general donation page increase donor conversion?

June 22, 2020 Element tested: Donation Pages
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 -20.6
-36.0% drop

How visually presenting the donate button differently impacts traffic to the donation page

July 17, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -36.0
119.2% lift

How shifting the value proposition to sponsors rather than children affects donations

June 22, 2020 Element tested: Donation Pages
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 119.2
Approaching Validity

How simplifying the reading level of an open letter impacted downstream revenue

July 20, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -32.5
Not Valid

Will more text on a Facebook video ad lead to more clicks to the donation page?

May 4, 2020 Element tested: Donation Pages
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 5.5
-16.1% drop

How reinforcing the recurring gift option may have impacted single gift donor conversion

May 7, 2020 Element tested: Donation Pages Donation Pages | Form Key Metrics | Conversion Rate Key Metrics | Revenue Recurring Giving Revenue
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 -16.1
-25.9% drop

How oversimplifying an open letter’s readability impacted revenue

May 19, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -25.9