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Donation Pages

Approaching Validity

The impact of using a donor’s name on a post-survey donation page

August 12, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 35.1
Not Valid

How bringing clarity to a homepage redirect experience impacts donor conversion

July 31, 2020 Element tested: Donation Pages
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 -19.8
70.2% lift

How a different offer affects email acquisition and cost

July 31, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 70.2
-13.3% drop

How adding steps to the donation form impacts donor conversion

July 31, 2020 Element tested: Donation Pages
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 -13.3
83.4% lift

How personalizing a response on an instant donation page affects conversion

July 31, 2020 Element tested: Donation Pages
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 83.4
-42.7% drop

Impact of smart content on a Fiscal Year End Campaign Donation Page

July 31, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -42.7
187.6% lift

How using an animated video for an ad image impacted donor conversion rate

July 31, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 187.6
-20.9% drop

How video affects conversion on a campaign donation page

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -20.9
-56.9% drop

How including the details of the plan decreased new donor revenue

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -56.9