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Donation Pages

-20.2% drop

How removing a step in the donation pathway impacts donor conversion

September 22, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -20.2
8,687.3% lift

How a pledge at the end of an article impacts recurring donor conversion rate

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 8687.3
22.5% lift

How a supportive top banner affects clickthrough rate on a mobile popup

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 22.5
-37.4% drop

How a supportive top banner affects clickthrough rate on an exit-intent desktop popup

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -37.4
31.1% lift

How bringing clarity to the donation form impacts donor conversion

September 22, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 31.1
-11.2% drop

How a defense-minded approach with an expanded value proposition affects conversion rate

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -11.2
Not Valid

How a dynamic donor countdown on a sticky bar impacts conversion during a campaign

September 22, 2020 Element tested: Donation Pages
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 11.6
Not Valid

How a radically redesigned donation page impacted donor conversion

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -50.7
Approaching Validity

The impact of using a donor’s name on a post-survey donation page

August 12, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 35.1