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Donation Pages

75.1% lift

How a smaller recurring gift ask impacts overall revenue on article pages

October 29, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 75.1
107.2% lift

How removing unnecessary elements on a donation page impacts donor conversion

October 31, 2020 Element tested: Donation Pages
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 107.2
21.9% lift

How ordering the steps of the initial step of a donation process affects conversion

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 21.9
122.7% lift

How adding benefits of monthly giving in an email impacted donations

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 122.7
Not Valid

How adding a recurring donor ticker affected a high urgency campaign

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -7.7
90.8% lift

How simplifying petition language impacted revenue

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 90.8
-65.7% drop

How removing branding and social proof to simplify a petition impacted donor conversion rate

November 3, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -65.7
Approaching Validity

How personalization and brand reinforcement affect donor conversion on a post-signup donation page

September 22, 2020 Element tested: Donation Pages
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 10.6
Approaching Validity

How personalization and brand reduction affect donor conversion on a post-signup donation page

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 10.6