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Donation Pages

-20.2% drop

How removing a step in the donation pathway impacts donor conversion

September 22, 2020 Element tested: Donation Pages Donation Pages | Form
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 -20.2
25.6% lift

How personalization impacts instant donor conversion

November 13, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 25.6
100.0% lift

How a tangible reason to give impacted instant donor conversion

November 4, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 100.0
89.6% lift

How creating a sense of urgency in your ad copy impacted donor conversion rate

October 27, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 89.6
Approaching Validity

How a YOU-centered call to action impacted donor conversion rate

October 27, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 50.9
Not Valid

How adding an “About Us” section to the landing page impacted donor conversion rate

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -23.7
13.4% lift

How personalization and brand reduction affect conversion on a post-survey donation page

October 23, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 13.4
605.0% lift

How the reader’s motivation behind the call to action impacted the donor conversion rate

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 605.0
Not Valid

How personalization on a donation page impacted donations and revenue

October 23, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -12.2