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Donation Pages

-60.0% drop

How communal language impacted donation page visitors at year-end

June 14, 2021 Element tested: Donation Pages Sticky Bar
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 -60.0
Approaching Validity

How communal language impacts donor conversion on a hero banner

June 22, 2021 Element tested: Communal Language Donation Pages
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 27.3
Not Valid

LWF – Email Subject Line Test

June 9, 2021 Element tested: donation page Donation Pages
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 150.0
Not Valid

How using communal language in a sticky bar impacted clicks

June 7, 2021 Element tested: Communal Language donation page Donation Pages
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 -18.5
Not Valid

How communal language on a primary donation page affects donor conversion rate

June 21, 2021 Element tested: body copy Communal Language Donation Pages headline
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 1.8
Not Valid

How does focusing on a specific ministry over the full suite of programs affect donor conversion

June 7, 2021 Element tested: donation page Donation Pages Recurring Giving Value Proposition
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 33.1
71.9% lift

How simplifying the donation page after a petition impacted donor conversion rate

June 9, 2021 Element tested: body copy Copywriting donation page Donation Pages Friction simplified
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 71.9
Approaching Validity

How simplifying “Dear Reader” ads on news articles impacted donor conversion rate

June 9, 2021 Element tested: Advertising body copy call to action Copywriting dear reader design donation page Donation Pages simplified
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 390.8
69.8% lift

How the gift frequency section is presented impacts donor conversion

June 7, 2021 Element tested: checkbox Donation Pages Recurring Giving
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 69.8