Will adding a sponsorship countdown slider increase donor conversion
Experiment ID: #130313
Save the Children
Experiment Summary
Timeframe: 06/10/2022 - 07/07/2022
We decided to test a slide out on the main website to determine if adding a countdown clock vs. our original it would increase the conversion rate with our audience.
Research Question
We believe that if we add a count down clock to the slide out for potential donors it will achieve a greater response rate and higher conversions because we are evoking a sense of urgency.
Design
C: Slider - Donors Needed
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) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Slider - Donors Needed | 4.0% | ||
| T1: | Slider - Donors Needed + Countdown Clock | 4.3% | 6.9% | 47.9% |
This experiment has a required sample size of 40,277 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
Notable Results & Recommendations:
• Test stopped due to lack of significant differences in donor conversion and RPV.
• Donor conversion was slightly higher for the variant (+7%) at a non-statistically valid LoC (48%).
• Revenue per visitor was slightly higher for the variant (+5%) at a non-statistically valid LoC (61%).
• We recommend not changing the sponsorship slider to include a countdown clock.