Care Net

How visually presenting the donate button differently impacts traffic to the donation page

Experiment ID: #31417

Care Net

Experiment Summary

Timeframe: 05/20/2020 - 06/12/2020

On Care Net’s primary navigation, they provide a link that says “Donate”. This link takes people to their donation page where people can go and make a gift to support the organization. We hypothesized that presenting the link as a button and as an animated button might increase visual presence and ultimately increase traffic to the donation page resulting in more gifts and revenue. To test this, we developed two variations. The first variation was simply making the donate link, look like a button. For the second variation, we added subtle animation to the button that had the heart of the Care Net logo pulse once and the effect ripple across the rest of the button.

Research Question

Can we increase traffic to the donation page by visually changing the look of the donate link in the primary navigation?

Design

Array ( [0] => Array ( [ID] => 47299 [id] => 47299 [title] => Control.jpg [filename] => Control-2356.jpg [filesize] => 51718 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/control-jpg-2832/ [alt] => [author] => 0 [description] => [caption] => [name] => control-jpg-2832 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:00 [modified] => 2022-11-04 22:08:00 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2462 [height] => 306 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-300x37.jpg [medium-width] => 300 [medium-height] => 37 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-768x95.jpg [medium_large-width] => 640 [medium_large-height] => 79 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-1024x127.jpg [large-width] => 640 [large-height] => 79 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-1536x191.jpg [1536x1536-width] => 1536 [1536x1536-height] => 191 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-2048x255.jpg [2048x2048-width] => 2048 [2048x2048-height] => 255 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-600x306.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 306 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-600x306.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 306 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [tp-image-grid-width] => 700 [tp-image-grid-height] => 87 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-50x6.jpg [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [full-width] => 2462 [full-height] => 306 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372-width] => 372 [thumb_372-height] => 46 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-980x122.jpg [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 122 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-32x4.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-48x6.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 6 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-64x8.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 8 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-128x16.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 16 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-122x15.jpg [thumb_122_67-width] => 122 [thumb_122_67-height] => 15 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-153x19.jpg [thumb_153_153-width] => 153 [thumb_153_153-height] => 19 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-130x16.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 16 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-232x29.jpg [thumb_232_177-width] => 232 [thumb_232_177-height] => 29 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-544x68.jpg [thumb_272_325-width] => 544 [thumb_272_325-height] => 68 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-271x34.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 34 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-271x34.jpg [thumb_271_271-width] => 271 [thumb_271_271-height] => 34 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-272x34.jpg [thumb_272_172-width] => 272 [thumb_272_172-height] => 34 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 46 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 46 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-385x48.jpg [thumb_385_270-width] => 385 [thumb_385_270-height] => 48 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-416x52.jpg [thumb_416_241-width] => 416 [thumb_416_241-height] => 52 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-448x56.jpg [thumb_448_410-width] => 448 [thumb_448_410-height] => 56 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-896x111.jpg [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 111 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-574x71.jpg [thumb_574_382-width] => 574 [thumb_574_382-height] => 71 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-776x96.jpg [thumb_776_395-width] => 776 [thumb_776_395-height] => 96 ) ) [1] => Array ( [ID] => 47300 [id] => 47300 [title] => Regular_Button.jpg [filename] => Regular_Button-14.jpg [filesize] => 55135 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/regular_button-jpg-17/ [alt] => [author] => 0 [description] => [caption] => [name] => regular_button-jpg-17 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:22 [modified] => 2022-11-04 22:08:22 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2394 [height] => 290 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-300x36.jpg [medium-width] => 300 [medium-height] => 36 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-768x93.jpg [medium_large-width] => 640 [medium_large-height] => 78 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-1024x124.jpg [large-width] => 640 [large-height] => 78 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-1536x186.jpg [1536x1536-width] => 1536 [1536x1536-height] => 186 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-2048x248.jpg [2048x2048-width] => 2048 [2048x2048-height] => 248 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-600x290.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 290 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-600x290.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 290 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [tp-image-grid-width] => 700 [tp-image-grid-height] => 85 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-50x6.jpg [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [full-width] => 2394 [full-height] => 290 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372-width] => 372 [thumb_372-height] => 45 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-980x119.jpg [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 119 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-32x4.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-48x6.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 6 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-64x8.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 8 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-128x16.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 16 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-122x15.jpg [thumb_122_67-width] => 122 [thumb_122_67-height] => 15 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-153x19.jpg [thumb_153_153-width] => 153 [thumb_153_153-height] => 19 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-130x16.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 16 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-232x28.jpg [thumb_232_177-width] => 232 [thumb_232_177-height] => 28 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-544x66.jpg [thumb_272_325-width] => 544 [thumb_272_325-height] => 66 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-271x33.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 33 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-271x33.jpg [thumb_271_271-width] => 271 [thumb_271_271-height] => 33 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-272x33.jpg [thumb_272_172-width] => 272 [thumb_272_172-height] => 33 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 45 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 45 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-385x47.jpg [thumb_385_270-width] => 385 [thumb_385_270-height] => 47 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-416x50.jpg [thumb_416_241-width] => 416 [thumb_416_241-height] => 50 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-448x54.jpg [thumb_448_410-width] => 448 [thumb_448_410-height] => 54 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-896x109.jpg [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 109 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-574x70.jpg [thumb_574_382-width] => 574 [thumb_574_382-height] => 70 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-776x94.jpg [thumb_776_395-width] => 776 [thumb_776_395-height] => 94 ) ) [2] => Array ( [ID] => 47301 [id] => 47301 [title] => Pulsing_Button.gif [filename] => Pulsing_Button-12.gif [filesize] => 1091209 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/pulsing_button-gif-15/ [alt] => [author] => 0 [description] => [caption] => [name] => pulsing_button-gif-15 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:39 [modified] => 2022-11-04 22:08:39 [menu_order] => 0 [mime_type] => image/gif [type] => image [subtype] => gif [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1252 [height] => 138 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-150x138.gif [thumbnail-width] => 150 [thumbnail-height] => 138 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-300x33.gif [medium-width] => 300 [medium-height] => 33 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-768x85.gif [medium_large-width] => 640 [medium_large-height] => 71 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-1024x113.gif [large-width] => 640 [large-height] => 71 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [1536x1536-width] => 1252 [1536x1536-height] => 138 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [2048x2048-width] => 1252 [2048x2048-height] => 138 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-600x138.gif [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 138 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-600x138.gif [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 138 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [tp-image-grid-width] => 700 [tp-image-grid-height] => 77 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-150x138.gif [post-thumbnail-width] => 150 [post-thumbnail-height] => 138 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-50x6.gif [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [full-width] => 1252 [full-height] => 138 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372-width] => 372 [thumb_372-height] => 41 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-980x108.gif [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 108 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-32x4.gif [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-48x5.gif [thumb_48_48-width] => 48 [thumb_48_48-height] => 5 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-64x7.gif [thumb_64_64-width] => 64 [thumb_64_64-height] => 7 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-128x14.gif [thumb_128_128-width] => 128 [thumb_128_128-height] => 14 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-122x13.gif [thumb_122_67-width] => 122 [thumb_122_67-height] => 13 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-153x17.gif [thumb_153_153-width] => 153 [thumb_153_153-height] => 17 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-130x14.gif [thumb_130_163-width] => 130 [thumb_130_163-height] => 14 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-232x26.gif [thumb_232_177-width] => 232 [thumb_232_177-height] => 26 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-544x60.gif [thumb_272_325-width] => 544 [thumb_272_325-height] => 60 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-271x30.gif [thumb_271_346-width] => 271 [thumb_271_346-height] => 30 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-271x30.gif [thumb_271_271-width] => 271 [thumb_271_271-height] => 30 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-272x30.gif [thumb_272_172-width] => 272 [thumb_272_172-height] => 30 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372_461-width] => 372 [thumb_372_461-height] => 41 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372_500-width] => 372 [thumb_372_500-height] => 41 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-385x42.gif [thumb_385_270-width] => 385 [thumb_385_270-height] => 42 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-416x46.gif [thumb_416_241-width] => 416 [thumb_416_241-height] => 46 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-448x49.gif [thumb_448_410-width] => 448 [thumb_448_410-height] => 49 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-896x99.gif [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 99 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-574x63.gif [thumb_574_382-width] => 574 [thumb_574_382-height] => 63 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-776x86.gif [thumb_776_395-width] => 776 [thumb_776_395-height] => 86 ) ) )

T1: Regular Button

Array ( [0] => Array ( [ID] => 47299 [id] => 47299 [title] => Control.jpg [filename] => Control-2356.jpg [filesize] => 51718 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/control-jpg-2832/ [alt] => [author] => 0 [description] => [caption] => [name] => control-jpg-2832 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:00 [modified] => 2022-11-04 22:08:00 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2462 [height] => 306 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-300x37.jpg [medium-width] => 300 [medium-height] => 37 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-768x95.jpg [medium_large-width] => 640 [medium_large-height] => 79 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-1024x127.jpg [large-width] => 640 [large-height] => 79 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-1536x191.jpg [1536x1536-width] => 1536 [1536x1536-height] => 191 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-2048x255.jpg [2048x2048-width] => 2048 [2048x2048-height] => 255 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-600x306.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 306 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-600x306.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 306 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [tp-image-grid-width] => 700 [tp-image-grid-height] => 87 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-50x6.jpg [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [full-width] => 2462 [full-height] => 306 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372-width] => 372 [thumb_372-height] => 46 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-980x122.jpg [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 122 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-32x4.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-48x6.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 6 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-64x8.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 8 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-128x16.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 16 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-122x15.jpg [thumb_122_67-width] => 122 [thumb_122_67-height] => 15 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-153x19.jpg [thumb_153_153-width] => 153 [thumb_153_153-height] => 19 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-130x16.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 16 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-232x29.jpg [thumb_232_177-width] => 232 [thumb_232_177-height] => 29 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-544x68.jpg [thumb_272_325-width] => 544 [thumb_272_325-height] => 68 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-271x34.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 34 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-271x34.jpg [thumb_271_271-width] => 271 [thumb_271_271-height] => 34 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-272x34.jpg [thumb_272_172-width] => 272 [thumb_272_172-height] => 34 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 46 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 46 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-385x48.jpg [thumb_385_270-width] => 385 [thumb_385_270-height] => 48 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-416x52.jpg [thumb_416_241-width] => 416 [thumb_416_241-height] => 52 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-448x56.jpg [thumb_448_410-width] => 448 [thumb_448_410-height] => 56 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-896x111.jpg [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 111 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-574x71.jpg [thumb_574_382-width] => 574 [thumb_574_382-height] => 71 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-776x96.jpg [thumb_776_395-width] => 776 [thumb_776_395-height] => 96 ) ) [1] => Array ( [ID] => 47300 [id] => 47300 [title] => Regular_Button.jpg [filename] => Regular_Button-14.jpg [filesize] => 55135 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/regular_button-jpg-17/ [alt] => [author] => 0 [description] => [caption] => [name] => regular_button-jpg-17 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:22 [modified] => 2022-11-04 22:08:22 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2394 [height] => 290 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-300x36.jpg [medium-width] => 300 [medium-height] => 36 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-768x93.jpg [medium_large-width] => 640 [medium_large-height] => 78 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-1024x124.jpg [large-width] => 640 [large-height] => 78 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-1536x186.jpg [1536x1536-width] => 1536 [1536x1536-height] => 186 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-2048x248.jpg [2048x2048-width] => 2048 [2048x2048-height] => 248 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-600x290.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 290 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-600x290.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 290 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [tp-image-grid-width] => 700 [tp-image-grid-height] => 85 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-50x6.jpg [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [full-width] => 2394 [full-height] => 290 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372-width] => 372 [thumb_372-height] => 45 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-980x119.jpg [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 119 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-32x4.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-48x6.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 6 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-64x8.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 8 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-128x16.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 16 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-122x15.jpg [thumb_122_67-width] => 122 [thumb_122_67-height] => 15 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-153x19.jpg [thumb_153_153-width] => 153 [thumb_153_153-height] => 19 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-130x16.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 16 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-232x28.jpg [thumb_232_177-width] => 232 [thumb_232_177-height] => 28 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-544x66.jpg [thumb_272_325-width] => 544 [thumb_272_325-height] => 66 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-271x33.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 33 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-271x33.jpg [thumb_271_271-width] => 271 [thumb_271_271-height] => 33 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-272x33.jpg [thumb_272_172-width] => 272 [thumb_272_172-height] => 33 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 45 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 45 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-385x47.jpg [thumb_385_270-width] => 385 [thumb_385_270-height] => 47 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-416x50.jpg [thumb_416_241-width] => 416 [thumb_416_241-height] => 50 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-448x54.jpg [thumb_448_410-width] => 448 [thumb_448_410-height] => 54 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-896x109.jpg [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 109 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-574x70.jpg [thumb_574_382-width] => 574 [thumb_574_382-height] => 70 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-776x94.jpg [thumb_776_395-width] => 776 [thumb_776_395-height] => 94 ) ) [2] => Array ( [ID] => 47301 [id] => 47301 [title] => Pulsing_Button.gif [filename] => Pulsing_Button-12.gif [filesize] => 1091209 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/pulsing_button-gif-15/ [alt] => [author] => 0 [description] => [caption] => [name] => pulsing_button-gif-15 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:39 [modified] => 2022-11-04 22:08:39 [menu_order] => 0 [mime_type] => image/gif [type] => image [subtype] => gif [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1252 [height] => 138 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-150x138.gif [thumbnail-width] => 150 [thumbnail-height] => 138 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-300x33.gif [medium-width] => 300 [medium-height] => 33 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-768x85.gif [medium_large-width] => 640 [medium_large-height] => 71 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-1024x113.gif [large-width] => 640 [large-height] => 71 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [1536x1536-width] => 1252 [1536x1536-height] => 138 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [2048x2048-width] => 1252 [2048x2048-height] => 138 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-600x138.gif [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 138 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-600x138.gif [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 138 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [tp-image-grid-width] => 700 [tp-image-grid-height] => 77 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-150x138.gif [post-thumbnail-width] => 150 [post-thumbnail-height] => 138 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-50x6.gif [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [full-width] => 1252 [full-height] => 138 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372-width] => 372 [thumb_372-height] => 41 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-980x108.gif [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 108 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-32x4.gif [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-48x5.gif [thumb_48_48-width] => 48 [thumb_48_48-height] => 5 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-64x7.gif [thumb_64_64-width] => 64 [thumb_64_64-height] => 7 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-128x14.gif [thumb_128_128-width] => 128 [thumb_128_128-height] => 14 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-122x13.gif [thumb_122_67-width] => 122 [thumb_122_67-height] => 13 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-153x17.gif [thumb_153_153-width] => 153 [thumb_153_153-height] => 17 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-130x14.gif [thumb_130_163-width] => 130 [thumb_130_163-height] => 14 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-232x26.gif [thumb_232_177-width] => 232 [thumb_232_177-height] => 26 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-544x60.gif [thumb_272_325-width] => 544 [thumb_272_325-height] => 60 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-271x30.gif [thumb_271_346-width] => 271 [thumb_271_346-height] => 30 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-271x30.gif [thumb_271_271-width] => 271 [thumb_271_271-height] => 30 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-272x30.gif [thumb_272_172-width] => 272 [thumb_272_172-height] => 30 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372_461-width] => 372 [thumb_372_461-height] => 41 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372_500-width] => 372 [thumb_372_500-height] => 41 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-385x42.gif [thumb_385_270-width] => 385 [thumb_385_270-height] => 42 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-416x46.gif [thumb_416_241-width] => 416 [thumb_416_241-height] => 46 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-448x49.gif [thumb_448_410-width] => 448 [thumb_448_410-height] => 49 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-896x99.gif [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 99 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-574x63.gif [thumb_574_382-width] => 574 [thumb_574_382-height] => 63 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-776x86.gif [thumb_776_395-width] => 776 [thumb_776_395-height] => 86 ) ) )

T2: Pulsing Button

Array ( [0] => Array ( [ID] => 47299 [id] => 47299 [title] => Control.jpg [filename] => Control-2356.jpg [filesize] => 51718 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/control-jpg-2832/ [alt] => [author] => 0 [description] => [caption] => [name] => control-jpg-2832 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:00 [modified] => 2022-11-04 22:08:00 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2462 [height] => 306 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-300x37.jpg [medium-width] => 300 [medium-height] => 37 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-768x95.jpg [medium_large-width] => 640 [medium_large-height] => 79 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-1024x127.jpg [large-width] => 640 [large-height] => 79 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-1536x191.jpg [1536x1536-width] => 1536 [1536x1536-height] => 191 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-2048x255.jpg [2048x2048-width] => 2048 [2048x2048-height] => 255 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-600x306.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 306 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-600x306.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 306 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [tp-image-grid-width] => 700 [tp-image-grid-height] => 87 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-50x6.jpg [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356.jpg [full-width] => 2462 [full-height] => 306 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372-width] => 372 [thumb_372-height] => 46 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-980x122.jpg [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 122 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-32x4.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-48x6.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 6 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-64x8.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 8 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-128x16.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 16 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-122x15.jpg [thumb_122_67-width] => 122 [thumb_122_67-height] => 15 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-153x19.jpg [thumb_153_153-width] => 153 [thumb_153_153-height] => 19 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-130x16.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 16 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-232x29.jpg [thumb_232_177-width] => 232 [thumb_232_177-height] => 29 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-544x68.jpg [thumb_272_325-width] => 544 [thumb_272_325-height] => 68 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-271x34.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 34 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-271x34.jpg [thumb_271_271-width] => 271 [thumb_271_271-height] => 34 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-272x34.jpg [thumb_272_172-width] => 272 [thumb_272_172-height] => 34 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 46 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-372x46.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 46 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-385x48.jpg [thumb_385_270-width] => 385 [thumb_385_270-height] => 48 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-416x52.jpg [thumb_416_241-width] => 416 [thumb_416_241-height] => 52 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-448x56.jpg [thumb_448_410-width] => 448 [thumb_448_410-height] => 56 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-896x111.jpg [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 111 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-574x71.jpg [thumb_574_382-width] => 574 [thumb_574_382-height] => 71 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-2356-776x96.jpg [thumb_776_395-width] => 776 [thumb_776_395-height] => 96 ) ) [1] => Array ( [ID] => 47300 [id] => 47300 [title] => Regular_Button.jpg [filename] => Regular_Button-14.jpg [filesize] => 55135 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/regular_button-jpg-17/ [alt] => [author] => 0 [description] => [caption] => [name] => regular_button-jpg-17 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:22 [modified] => 2022-11-04 22:08:22 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2394 [height] => 290 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-300x36.jpg [medium-width] => 300 [medium-height] => 36 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-768x93.jpg [medium_large-width] => 640 [medium_large-height] => 78 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-1024x124.jpg [large-width] => 640 [large-height] => 78 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-1536x186.jpg [1536x1536-width] => 1536 [1536x1536-height] => 186 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-2048x248.jpg [2048x2048-width] => 2048 [2048x2048-height] => 248 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-600x290.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 290 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-600x290.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 290 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [tp-image-grid-width] => 700 [tp-image-grid-height] => 85 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-50x6.jpg [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14.jpg [full-width] => 2394 [full-height] => 290 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372-width] => 372 [thumb_372-height] => 45 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-980x119.jpg [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 119 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-32x4.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-48x6.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 6 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-64x8.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 8 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-128x16.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 16 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-122x15.jpg [thumb_122_67-width] => 122 [thumb_122_67-height] => 15 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-153x19.jpg [thumb_153_153-width] => 153 [thumb_153_153-height] => 19 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-130x16.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 16 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-232x28.jpg [thumb_232_177-width] => 232 [thumb_232_177-height] => 28 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-544x66.jpg [thumb_272_325-width] => 544 [thumb_272_325-height] => 66 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-271x33.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 33 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-271x33.jpg [thumb_271_271-width] => 271 [thumb_271_271-height] => 33 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-272x33.jpg [thumb_272_172-width] => 272 [thumb_272_172-height] => 33 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 45 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-372x45.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 45 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-385x47.jpg [thumb_385_270-width] => 385 [thumb_385_270-height] => 47 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-416x50.jpg [thumb_416_241-width] => 416 [thumb_416_241-height] => 50 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-448x54.jpg [thumb_448_410-width] => 448 [thumb_448_410-height] => 54 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-896x109.jpg [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 109 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-574x70.jpg [thumb_574_382-width] => 574 [thumb_574_382-height] => 70 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Regular_Button-14-776x94.jpg [thumb_776_395-width] => 776 [thumb_776_395-height] => 94 ) ) [2] => Array ( [ID] => 47301 [id] => 47301 [title] => Pulsing_Button.gif [filename] => Pulsing_Button-12.gif [filesize] => 1091209 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [link] => https://www.nextafter.com/experiments/how-visually-presenting-the-donate-button-differently-impacts-traffic-to-the-donation-page/attachment/pulsing_button-gif-15/ [alt] => [author] => 0 [description] => [caption] => [name] => pulsing_button-gif-15 [status] => inherit [uploaded_to] => 17162 [date] => 2022-11-04 22:08:39 [modified] => 2022-11-04 22:08:39 [menu_order] => 0 [mime_type] => image/gif [type] => image [subtype] => gif [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1252 [height] => 138 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-150x138.gif [thumbnail-width] => 150 [thumbnail-height] => 138 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-300x33.gif [medium-width] => 300 [medium-height] => 33 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-768x85.gif [medium_large-width] => 640 [medium_large-height] => 71 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-1024x113.gif [large-width] => 640 [large-height] => 71 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [1536x1536-width] => 1252 [1536x1536-height] => 138 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [2048x2048-width] => 1252 [2048x2048-height] => 138 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-600x138.gif [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 138 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-600x138.gif [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 138 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [tp-image-grid-width] => 700 [tp-image-grid-height] => 77 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-150x138.gif [post-thumbnail-width] => 150 [post-thumbnail-height] => 138 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-50x6.gif [admin-width] => 50 [admin-height] => 6 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12.gif [full-width] => 1252 [full-height] => 138 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372-width] => 372 [thumb_372-height] => 41 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-980x108.gif [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 108 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-32x4.gif [thumb_32_32-width] => 32 [thumb_32_32-height] => 4 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-48x5.gif [thumb_48_48-width] => 48 [thumb_48_48-height] => 5 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-64x7.gif [thumb_64_64-width] => 64 [thumb_64_64-height] => 7 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-128x14.gif [thumb_128_128-width] => 128 [thumb_128_128-height] => 14 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-122x13.gif [thumb_122_67-width] => 122 [thumb_122_67-height] => 13 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-153x17.gif [thumb_153_153-width] => 153 [thumb_153_153-height] => 17 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-130x14.gif [thumb_130_163-width] => 130 [thumb_130_163-height] => 14 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-232x26.gif [thumb_232_177-width] => 232 [thumb_232_177-height] => 26 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-544x60.gif [thumb_272_325-width] => 544 [thumb_272_325-height] => 60 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-271x30.gif [thumb_271_346-width] => 271 [thumb_271_346-height] => 30 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-271x30.gif [thumb_271_271-width] => 271 [thumb_271_271-height] => 30 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-272x30.gif [thumb_272_172-width] => 272 [thumb_272_172-height] => 30 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372_461-width] => 372 [thumb_372_461-height] => 41 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-372x41.gif [thumb_372_500-width] => 372 [thumb_372_500-height] => 41 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-385x42.gif [thumb_385_270-width] => 385 [thumb_385_270-height] => 42 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-416x46.gif [thumb_416_241-width] => 416 [thumb_416_241-height] => 46 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-448x49.gif [thumb_448_410-width] => 448 [thumb_448_410-height] => 49 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-896x99.gif [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 99 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-574x63.gif [thumb_574_382-width] => 574 [thumb_574_382-height] => 63 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Pulsing_Button-12-776x86.gif [thumb_776_395-width] => 776 [thumb_776_395-height] => 86 ) ) )

Results

	Treatment Name	Conv. Rate	Relative Difference	Confidence	Average Gift
C:	Control	1.1%			$0.00
T1:	Regular Button	0.70%	-36.0%	98.5%	$0.00
T2:	Pulsing Button	0.97%	-12.1%	55.5%	$0.00

This experiment has a required sample size of 6,735 in order to be valid. Since the experiment had a total sample size of 20,362, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

0% increase in traffic
× 36.0% decrease in conversion rate
× 0% increase in average gift

Key Learnings

After running the experiment for two weeks, we found that by changing the donate link to a button negatively impacted clicks to the donation page. Additionally, the pulsing donate button had neither a positive or negative impact on clicks. We weren’t able to validate the experiment off of donor conversion on the donation page, but we did we a directional 17% decrease in conversion from variation one – which is ultimately due to the significant decrease in traffic going to the page.

We hypothesize that the donate button saw such a negative impact in clicks because the use of buttons on their website, and across the majority of websites, is overused. People may actually be turned off by this. We believe this hypothesis to be true because of other testing we have done with the Care Net audience where we would test out of button and instead use hyperlink text. This would reinforce why the control with the underlined word “Donate” performed best in this experiement.

Experiment Documented by Courtney Gaines

Courtney Gaines is Vice President at NextAfter.

Question about experiment #31417

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.