FamilyLife
How using exclusivity with an acquisition offer impacts conversion
Experiment ID: #4133
FamilyLife
Experiment Summary
Timeframe: 02/01/2018 - 04/11/2018
The FamilyLife Today website gets significant traffic from FamilyLife’s radio programs. On that website they offer people the opportunity to sign up for the FamilyLife newsletter. We hypothesized that by increasing the exclusivity of the offer we might be able to increase conversion of this offer. To do this, we developed a treatment that invited people to “Become a FamilyLife Insider” and had value proposition to support this.
Research Question
Would increasing exclusivity increase name acquisition on FamilyLife Today?
Design
C: Subscribe
Array
(
[0] => Array
(
[ID] => 63851
[id] => 63851
[title] => Subscribe.jpg
[filename] => Subscribe.jpg
[filesize] => 44707
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[link] => https://www.nextafter.com/experiments/how-using-exclusivity-with-an-acquisition-offer-impacts-conversion/attachment/subscribe-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => subscribe-jpg-7
[status] => inherit
[uploaded_to] => 14917
[date] => 2024-08-09 20:18:14
[modified] => 2024-08-09 20:18:14
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 957
[height] => 348
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-300x109.jpg
[medium-width] => 300
[medium-height] => 109
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-768x279.jpg
[medium_large-width] => 640
[medium_large-height] => 233
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[large-width] => 640
[large-height] => 233
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[1536x1536-width] => 957
[1536x1536-height] => 348
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[2048x2048-width] => 957
[2048x2048-height] => 348
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-50x18.jpg
[admin-width] => 50
[admin-height] => 18
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[full-width] => 957
[full-height] => 348
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-372x135.jpg
[thumb_372-width] => 372
[thumb_372-height] => 135
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[single_post_thumbnail-width] => 957
[single_post_thumbnail-height] => 348
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-32x12.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 12
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-48x17.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 17
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-64x23.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 23
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-128x47.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 47
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-122x44.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 44
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-153x56.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 56
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-130x47.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 47
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-232x84.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 84
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-544x198.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 198
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-271x99.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 99
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-271x99.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 99
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-272x99.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 99
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-372x135.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 135
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-372x135.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 135
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-385x140.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 140
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-416x151.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 151
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-448x163.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 163
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-896x326.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 326
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-574x209.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 209
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-776x282.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 282
) ) [1] => Array
(
[ID] => 63860
[id] => 63860
[title] => FamilyLife_Insider.jpg
[filename] => FamilyLife_Insider.jpg
[filesize] => 65943
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[link] => https://www.nextafter.com/experiments/how-using-exclusivity-with-an-acquisition-offer-impacts-conversion/attachment/familylife_insider-jpg-10/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => familylife_insider-jpg-10
[status] => inherit
[uploaded_to] => 14917
[date] => 2024-08-09 20:18:16
[modified] => 2024-08-09 20:18:16
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1013
[height] => 433
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-300x128.jpg
[medium-width] => 300
[medium-height] => 128
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-768x328.jpg
[medium_large-width] => 640
[medium_large-height] => 273
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[large-width] => 640
[large-height] => 274
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[1536x1536-width] => 1013
[1536x1536-height] => 433
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[2048x2048-width] => 1013
[2048x2048-height] => 433
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-50x21.jpg
[admin-width] => 50
[admin-height] => 21
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[full-width] => 1013
[full-height] => 433
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-372x159.jpg
[thumb_372-width] => 372
[thumb_372-height] => 159
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-980x419.jpg
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 419
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-32x14.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-48x21.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-64x27.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 27
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-128x55.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 55
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-122x52.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 52
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-153x65.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 65
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-130x56.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 56
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-232x99.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 99
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-544x233.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 233
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-271x116.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 116
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-271x116.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 116
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-272x116.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 116
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-372x159.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 159
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-372x159.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 159
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-385x165.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 165
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-416x178.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 178
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-448x191.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 191
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-896x383.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 383
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-574x245.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 245
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-776x332.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 332
) ) )
T1: FamilyLife Insider
Array
(
[0] => Array
(
[ID] => 63851
[id] => 63851
[title] => Subscribe.jpg
[filename] => Subscribe.jpg
[filesize] => 44707
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[link] => https://www.nextafter.com/experiments/how-using-exclusivity-with-an-acquisition-offer-impacts-conversion/attachment/subscribe-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => subscribe-jpg-7
[status] => inherit
[uploaded_to] => 14917
[date] => 2024-08-09 20:18:14
[modified] => 2024-08-09 20:18:14
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 957
[height] => 348
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-300x109.jpg
[medium-width] => 300
[medium-height] => 109
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-768x279.jpg
[medium_large-width] => 640
[medium_large-height] => 233
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[large-width] => 640
[large-height] => 233
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[1536x1536-width] => 957
[1536x1536-height] => 348
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[2048x2048-width] => 957
[2048x2048-height] => 348
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-50x18.jpg
[admin-width] => 50
[admin-height] => 18
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[full-width] => 957
[full-height] => 348
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-372x135.jpg
[thumb_372-width] => 372
[thumb_372-height] => 135
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe.jpg
[single_post_thumbnail-width] => 957
[single_post_thumbnail-height] => 348
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-32x12.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 12
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-48x17.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 17
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-64x23.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 23
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-128x47.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 47
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-122x44.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 44
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-153x56.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 56
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-130x47.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 47
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-232x84.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 84
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-544x198.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 198
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-271x99.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 99
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-271x99.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 99
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-272x99.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 99
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-372x135.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 135
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-372x135.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 135
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-385x140.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 140
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-416x151.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 151
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-448x163.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 163
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-896x326.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 326
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-574x209.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 209
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Subscribe-776x282.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 282
) ) [1] => Array
(
[ID] => 63860
[id] => 63860
[title] => FamilyLife_Insider.jpg
[filename] => FamilyLife_Insider.jpg
[filesize] => 65943
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[link] => https://www.nextafter.com/experiments/how-using-exclusivity-with-an-acquisition-offer-impacts-conversion/attachment/familylife_insider-jpg-10/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => familylife_insider-jpg-10
[status] => inherit
[uploaded_to] => 14917
[date] => 2024-08-09 20:18:16
[modified] => 2024-08-09 20:18:16
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1013
[height] => 433
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-300x128.jpg
[medium-width] => 300
[medium-height] => 128
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-768x328.jpg
[medium_large-width] => 640
[medium_large-height] => 273
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[large-width] => 640
[large-height] => 274
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[1536x1536-width] => 1013
[1536x1536-height] => 433
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[2048x2048-width] => 1013
[2048x2048-height] => 433
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-50x21.jpg
[admin-width] => 50
[admin-height] => 21
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider.jpg
[full-width] => 1013
[full-height] => 433
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-372x159.jpg
[thumb_372-width] => 372
[thumb_372-height] => 159
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-980x419.jpg
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 419
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-32x14.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-48x21.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-64x27.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 27
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-128x55.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 55
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-122x52.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 52
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-153x65.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 65
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-130x56.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 56
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-232x99.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 99
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-544x233.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 233
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-271x116.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 116
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-271x116.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 116
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-272x116.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 116
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-372x159.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 159
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-372x159.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 159
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-385x165.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 165
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-416x178.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 178
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-448x191.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 191
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-896x383.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 383
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-574x245.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 245
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/FamilyLife_Insider-776x332.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 332
) ) )
Results
This experiment has a required sample size of
42,516 in order to be valid. Since the experiment had a total sample size of
125,611, and
the level of confidence is above 95% the experiment results are
valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average
gift).
This experiment produced the following results:
0% increase in traffic
× 9.7% increase in conversion rate
× 0% increase in average gift
Key Learnings
The treatment increased name acquisition by 9.7%. By telling people they could become “an insider” in signing up for this offer, it increased the appeal of the offer and motivation of people on the site. Exclusivity is a strong motivating factor to convert traffic into names and potentially donors.