Focus on the Family

How simplifying the primary header on the Focus site for mobile devices impacts donor conversion

Experiment ID: #70486

Focus on the Family

Experiment Summary

Timeframe: 08/25/2021 - 09/10/2021

Focus on the Family was running a high urgency giving campaign called SeeLife. During the campaign they featured a donation wikibanner at the top of the site’s primary header and navigation. When looking at the experience on mobile devices, there was a lot of clutter with the addition of this wikibanner to what was already on the site. We hypothesized this was causing friction to the donation pathway. To test into this, we developed two variations. For one of them, we removed the CTA’s in the header that were not needed to make a gift, but kept the “donate” button. For the second version, we removed the CTA’s in the header that were not needed to make a gift, removed the donate button, but added a line of copy above the gift array that said, “please select the amount you would like to give”.

Research Question

Can we increase donor conversion by removing additional clutter and creating clarity to the navigation header?

Design

Array ( [0] => Array ( [ID] => 54855 [id] => 54855 [title] => Control.jpg [filename] => Control-1.jpg [filesize] => 128940 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/control-jpg-2981/ [alt] => [author] => 0 [description] => [caption] => [name] => control-jpg-2981 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:56:58 [modified] => 2023-10-10 20:56:58 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-139x300.jpg [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-768x1663.jpg [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-473x1024.jpg [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-709x1536.jpg [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-946x2048.jpg [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-23x50.jpg [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-372x806.jpg [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-289x625.jpg [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-15x32.jpg [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-22x48.jpg [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-30x64.jpg [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-59x128.jpg [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-31x67.jpg [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-71x153.jpg [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-75x163.jpg [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-82x177.jpg [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-300x650.jpg [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-160x346.jpg [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-125x271.jpg [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-79x172.jpg [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-213x461.jpg [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-231x500.jpg [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-125x270.jpg [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-111x241.jpg [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-189x410.jpg [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-379x820.jpg [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-176x382.jpg [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-182x395.jpg [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 54856 [id] => 54856 [title] => Keep_the_Donate_button.PNG [filename] => Keep_the_Donate_button.png [filesize] => 805761 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/keep_the_donate_button-png-8/ [alt] => [author] => 0 [description] => [caption] => [name] => keep_the_donate_button-png-8 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:57:06 [modified] => 2023-10-10 20:57:06 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-139x300.png [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-768x1663.png [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-473x1024.png [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-709x1536.png [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-946x2048.png [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-23x50.png [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-372x806.png [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-289x625.png [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-15x32.png [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-22x48.png [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-30x64.png [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-59x128.png [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-31x67.png [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-71x153.png [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-75x163.png [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-82x177.png [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-300x650.png [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-160x346.png [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-125x271.png [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-79x172.png [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-213x461.png [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-231x500.png [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-125x270.png [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-111x241.png [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-189x410.png [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-379x820.png [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-176x382.png [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-182x395.png [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 54857 [id] => 54857 [title] => Gift_Arrays_Copy.PNG [filename] => Gift_Arrays_Copy.png [filesize] => 809136 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/gift_arrays_copy-png-7/ [alt] => [author] => 0 [description] => [caption] => [name] => gift_arrays_copy-png-7 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:57:16 [modified] => 2023-10-10 20:57:16 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-139x300.png [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-768x1663.png [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-473x1024.png [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-709x1536.png [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-946x2048.png [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-23x50.png [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-372x806.png [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-289x625.png [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-15x32.png [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-22x48.png [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-30x64.png [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-59x128.png [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-31x67.png [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-71x153.png [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-75x163.png [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-82x177.png [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-300x650.png [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-160x346.png [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-125x271.png [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-79x172.png [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-213x461.png [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-231x500.png [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-125x270.png [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-111x241.png [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-189x410.png [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-379x820.png [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-176x382.png [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-182x395.png [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) )

T1: Keep the Donate button

Array ( [0] => Array ( [ID] => 54855 [id] => 54855 [title] => Control.jpg [filename] => Control-1.jpg [filesize] => 128940 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/control-jpg-2981/ [alt] => [author] => 0 [description] => [caption] => [name] => control-jpg-2981 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:56:58 [modified] => 2023-10-10 20:56:58 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-139x300.jpg [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-768x1663.jpg [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-473x1024.jpg [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-709x1536.jpg [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-946x2048.jpg [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-23x50.jpg [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-372x806.jpg [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-289x625.jpg [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-15x32.jpg [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-22x48.jpg [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-30x64.jpg [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-59x128.jpg [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-31x67.jpg [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-71x153.jpg [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-75x163.jpg [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-82x177.jpg [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-300x650.jpg [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-160x346.jpg [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-125x271.jpg [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-79x172.jpg [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-213x461.jpg [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-231x500.jpg [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-125x270.jpg [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-111x241.jpg [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-189x410.jpg [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-379x820.jpg [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-176x382.jpg [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-182x395.jpg [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 54856 [id] => 54856 [title] => Keep_the_Donate_button.PNG [filename] => Keep_the_Donate_button.png [filesize] => 805761 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/keep_the_donate_button-png-8/ [alt] => [author] => 0 [description] => [caption] => [name] => keep_the_donate_button-png-8 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:57:06 [modified] => 2023-10-10 20:57:06 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-139x300.png [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-768x1663.png [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-473x1024.png [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-709x1536.png [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-946x2048.png [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-23x50.png [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-372x806.png [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-289x625.png [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-15x32.png [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-22x48.png [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-30x64.png [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-59x128.png [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-31x67.png [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-71x153.png [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-75x163.png [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-82x177.png [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-300x650.png [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-160x346.png [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-125x271.png [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-79x172.png [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-213x461.png [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-231x500.png [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-125x270.png [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-111x241.png [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-189x410.png [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-379x820.png [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-176x382.png [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-182x395.png [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 54857 [id] => 54857 [title] => Gift_Arrays_Copy.PNG [filename] => Gift_Arrays_Copy.png [filesize] => 809136 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/gift_arrays_copy-png-7/ [alt] => [author] => 0 [description] => [caption] => [name] => gift_arrays_copy-png-7 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:57:16 [modified] => 2023-10-10 20:57:16 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-139x300.png [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-768x1663.png [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-473x1024.png [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-709x1536.png [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-946x2048.png [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-23x50.png [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-372x806.png [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-289x625.png [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-15x32.png [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-22x48.png [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-30x64.png [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-59x128.png [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-31x67.png [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-71x153.png [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-75x163.png [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-82x177.png [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-300x650.png [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-160x346.png [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-125x271.png [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-79x172.png [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-213x461.png [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-231x500.png [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-125x270.png [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-111x241.png [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-189x410.png [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-379x820.png [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-176x382.png [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-182x395.png [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) )

T2: Gift Arrays Copy

Array ( [0] => Array ( [ID] => 54855 [id] => 54855 [title] => Control.jpg [filename] => Control-1.jpg [filesize] => 128940 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/control-jpg-2981/ [alt] => [author] => 0 [description] => [caption] => [name] => control-jpg-2981 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:56:58 [modified] => 2023-10-10 20:56:58 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-139x300.jpg [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-768x1663.jpg [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-473x1024.jpg [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-709x1536.jpg [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-946x2048.jpg [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-23x50.jpg [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1.jpg [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-372x806.jpg [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-289x625.jpg [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-15x32.jpg [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-22x48.jpg [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-30x64.jpg [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-59x128.jpg [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-31x67.jpg [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-71x153.jpg [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-75x163.jpg [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-82x177.jpg [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-300x650.jpg [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-160x346.jpg [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-125x271.jpg [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-79x172.jpg [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-213x461.jpg [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-231x500.jpg [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-125x270.jpg [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-111x241.jpg [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-189x410.jpg [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-379x820.jpg [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-176x382.jpg [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-1-182x395.jpg [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 54856 [id] => 54856 [title] => Keep_the_Donate_button.PNG [filename] => Keep_the_Donate_button.png [filesize] => 805761 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/keep_the_donate_button-png-8/ [alt] => [author] => 0 [description] => [caption] => [name] => keep_the_donate_button-png-8 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:57:06 [modified] => 2023-10-10 20:57:06 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-139x300.png [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-768x1663.png [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-473x1024.png [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-709x1536.png [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-946x2048.png [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-23x50.png [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button.png [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-372x806.png [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-289x625.png [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-15x32.png [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-22x48.png [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-30x64.png [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-59x128.png [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-31x67.png [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-71x153.png [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-75x163.png [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-82x177.png [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-300x650.png [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-160x346.png [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-125x271.png [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-79x172.png [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-213x461.png [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-231x500.png [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-125x270.png [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-111x241.png [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-189x410.png [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-379x820.png [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-176x382.png [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Keep_the_Donate_button-182x395.png [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 54857 [id] => 54857 [title] => Gift_Arrays_Copy.PNG [filename] => Gift_Arrays_Copy.png [filesize] => 809136 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [link] => https://www.nextafter.com/experiments/how-simplifying-the-primary-header-on-the-focus-site-for-mobile-devices-impacts-donor-conversion/attachment/gift_arrays_copy-png-7/ [alt] => [author] => 0 [description] => [caption] => [name] => gift_arrays_copy-png-7 [status] => inherit [uploaded_to] => 20635 [date] => 2023-10-10 20:57:16 [modified] => 2023-10-10 20:57:16 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1125 [height] => 2436 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-139x300.png [medium-width] => 139 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-768x1663.png [medium_large-width] => 640 [medium_large-height] => 1386 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-473x1024.png [large-width] => 473 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-709x1536.png [1536x1536-width] => 709 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-946x2048.png [2048x2048-width] => 946 [2048x2048-height] => 2048 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [tp-image-grid-width] => 323 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-23x50.png [admin-width] => 23 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy.png [full-width] => 1125 [full-height] => 2436 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-372x806.png [thumb_372-width] => 372 [thumb_372-height] => 806 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-289x625.png [single_post_thumbnail-width] => 289 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-15x32.png [thumb_32_32-width] => 15 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-22x48.png [thumb_48_48-width] => 22 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-30x64.png [thumb_64_64-width] => 30 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-59x128.png [thumb_128_128-width] => 59 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-31x67.png [thumb_122_67-width] => 31 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-71x153.png [thumb_153_153-width] => 71 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-75x163.png [thumb_130_163-width] => 75 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-82x177.png [thumb_232_177-width] => 82 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-300x650.png [thumb_272_325-width] => 300 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-160x346.png [thumb_271_346-width] => 160 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-125x271.png [thumb_271_271-width] => 125 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-79x172.png [thumb_272_172-width] => 79 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-213x461.png [thumb_372_461-width] => 213 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-231x500.png [thumb_372_500-width] => 231 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-125x270.png [thumb_385_270-width] => 125 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-111x241.png [thumb_416_241-width] => 111 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-189x410.png [thumb_448_410-width] => 189 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-379x820.png [thumb_448_410_retina-width] => 379 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-176x382.png [thumb_574_382-width] => 176 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Gift_Arrays_Copy-182x395.png [thumb_776_395-width] => 182 [thumb_776_395-height] => 395 ) ) )

Results

	Treatment Name	Conv. Rate	Relative Difference	Confidence	Average Gift
C:	Control	0.27%			$0.00
T1:	Keep the Donate button	0.26%	-1.8%	18.7%	$0.00
T2:	Gift Arrays Copy	0.30%	11.3%	84.1%	$0.00

This experiment has a required sample size of 256,822 in order to be valid. Since the experiment had a total sample size of 366,607, and the level of confidence is not above 95% the experiment results are not valid.

Key Learnings

While we weren’t able to validate the experiment, but we did see get a directional lift with one variation and got even greater clarity with the user experience.

We are learning that donor’s are experiencing the most friction with the wikibanner itself. When we added the call to action on top of the gift array, we were able to increase donor conversion (directionally) by 11%! Revenue experienced a 15.4% increase with a 92% level of confidence.

Just adding the donate button back in to the experience had no impact on donor conversion.

Observations of the impact on other visitor segments in the experiment:

Paid Search visitors had a 113.8% increase in donations with a 99% level of confidence.
New visitors had a 12.5% increase in donations with an 89% level of confidence.
35-44 visitors had a 127.1% increase in donations with a 100% level of confidence.
45-54 visitors had an 84.4% increase in donations with a 98% level of confidence.

Experiment Documented by Courtney Gaines

Courtney Gaines is Vice President at NextAfter.

Question about experiment #70486

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.