Every Home for Christ

How removing the recommended donation amount increased the perceived value of an offer

Experiment ID: #11496

Every Home for Christ

Experiment Summary

Timeframe: 03/20/2017 - 04/07/2017

Every Home for Christ was offering their book Look What God is Doing as a free offer for donors and potential donors to develop a deeper understanding of the impact that their organization was having across the globe.

After someone requested the book, they were shown a Thank You page with a with a follow-up donation ask. In the control version of this page, Every Home for Christ was recommending a $10 donation. In exchange for this donation, they would send the donor a free copy of another book titled The Hour That Changes the World.

They had the hypothesis that this recommended giving level could be keeping donors from giving at their full capacity. So they created two treatments. The first treatment recommended a $25 donation. The second treatment did not recommend an amount, but left an open field for the donor to give a gift of any amount.

Research Question

Will removing the recommended gift amount affect donations?

Design

Array ( [0] => Array ( [ID] => 43869 [id] => 43869 [title] => $10_Offer.jpg [filename] => 10_Offer-1.jpg [filesize] => 174748 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/10_offer-jpg-2/ [alt] => [author] => 0 [description] => [caption] => [name] => 10_offer-jpg-2 [status] => inherit [uploaded_to] => 13561 [date] => 2022-10-31 13:49:54 [modified] => 2022-10-31 13:49:54 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 872 [height] => 1400 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-187x300.jpg [medium-width] => 187 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-768x1233.jpg [medium_large-width] => 640 [medium_large-height] => 1028 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-638x1024.jpg [large-width] => 638 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [1536x1536-width] => 872 [1536x1536-height] => 1400 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [2048x2048-width] => 872 [2048x2048-height] => 1400 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [tp-image-grid-width] => 436 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-31x50.jpg [admin-width] => 31 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [full-width] => 872 [full-height] => 1400 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-372x597.jpg [thumb_372-width] => 372 [thumb_372-height] => 597 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-389x625.jpg [single_post_thumbnail-width] => 389 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-20x32.jpg [thumb_32_32-width] => 20 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-30x48.jpg [thumb_48_48-width] => 30 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-40x64.jpg [thumb_64_64-width] => 40 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-80x128.jpg [thumb_128_128-width] => 80 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-42x67.jpg [thumb_122_67-width] => 42 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-95x153.jpg [thumb_153_153-width] => 95 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-102x163.jpg [thumb_130_163-width] => 102 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-110x177.jpg [thumb_232_177-width] => 110 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-405x650.jpg [thumb_272_325-width] => 405 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-216x346.jpg [thumb_271_346-width] => 216 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-169x271.jpg [thumb_271_271-width] => 169 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-107x172.jpg [thumb_272_172-width] => 107 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-287x461.jpg [thumb_372_461-width] => 287 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-311x500.jpg [thumb_372_500-width] => 311 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-168x270.jpg [thumb_385_270-width] => 168 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x241.jpg [thumb_416_241-width] => 150 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-255x410.jpg [thumb_448_410-width] => 255 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-511x820.jpg [thumb_448_410_retina-width] => 511 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-238x382.jpg [thumb_574_382-width] => 238 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-246x395.jpg [thumb_776_395-width] => 246 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 43870 [id] => 43870 [title] => $25_Offer.jpg [filename] => 25_Offer-1.jpg [filesize] => 174639 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/25_offer-jpg-2/ [alt] => [author] => 0 [description] => [caption] => [name] => 25_offer-jpg-2 [status] => inherit [uploaded_to] => 13561 [date] => 2022-10-31 13:50:20 [modified] => 2022-10-31 13:50:20 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 873 [height] => 1400 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-187x300.jpg [medium-width] => 187 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-768x1232.jpg [medium_large-width] => 640 [medium_large-height] => 1027 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-639x1024.jpg [large-width] => 639 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [1536x1536-width] => 873 [1536x1536-height] => 1400 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [2048x2048-width] => 873 [2048x2048-height] => 1400 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [tp-image-grid-width] => 437 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-31x50.jpg [admin-width] => 31 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [full-width] => 873 [full-height] => 1400 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-372x597.jpg [thumb_372-width] => 372 [thumb_372-height] => 597 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-390x625.jpg [single_post_thumbnail-width] => 390 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-20x32.jpg [thumb_32_32-width] => 20 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-30x48.jpg [thumb_48_48-width] => 30 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-40x64.jpg [thumb_64_64-width] => 40 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-80x128.jpg [thumb_128_128-width] => 80 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-42x67.jpg [thumb_122_67-width] => 42 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-95x153.jpg [thumb_153_153-width] => 95 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-102x163.jpg [thumb_130_163-width] => 102 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-110x177.jpg [thumb_232_177-width] => 110 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-405x650.jpg [thumb_272_325-width] => 405 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-216x346.jpg [thumb_271_346-width] => 216 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-169x271.jpg [thumb_271_271-width] => 169 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-107x172.jpg [thumb_272_172-width] => 107 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-287x461.jpg [thumb_372_461-width] => 287 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-312x500.jpg [thumb_372_500-width] => 312 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-168x270.jpg [thumb_385_270-width] => 168 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x241.jpg [thumb_416_241-width] => 150 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-256x410.jpg [thumb_448_410-width] => 256 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-511x820.jpg [thumb_448_410_retina-width] => 511 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-238x382.jpg [thumb_574_382-width] => 238 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-246x395.jpg [thumb_776_395-width] => 246 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 13564 [id] => 13564 [title] => Any__Offer-10.png [filename] => Any__Offer-10.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/any__offer-10-png/ [alt] => [author] => 6 [description] => [caption] => [name] => any__offer-10-png [status] => inherit [uploaded_to] => 13561 [date] => 2021-02-25 06:28:23 [modified] => 2021-02-25 06:28:23 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1440 [height] => 1988 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-217x300.png [medium-width] => 217 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-768x1060.png [medium_large-width] => 640 [medium_large-height] => 883 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-742x1024.png [large-width] => 640 [large-height] => 883 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-1113x1536.png [1536x1536-width] => 1113 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [2048x2048-width] => 1440 [2048x2048-height] => 1988 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [tp-image-grid-width] => 507 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-36x50.png [admin-width] => 36 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [full-width] => 1440 [full-height] => 1988 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-372x514.png [thumb_372-width] => 372 [thumb_372-height] => 514 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-453x625.png [single_post_thumbnail-width] => 453 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-23x32.png [thumb_32_32-width] => 23 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-35x48.png [thumb_48_48-width] => 35 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-46x64.png [thumb_64_64-width] => 46 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-93x128.png [thumb_128_128-width] => 93 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-49x67.png [thumb_122_67-width] => 49 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-111x153.png [thumb_153_153-width] => 111 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-118x163.png [thumb_130_163-width] => 118 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-128x177.png [thumb_232_177-width] => 128 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-471x650.png [thumb_272_325-width] => 471 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-251x346.png [thumb_271_346-width] => 251 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-196x271.png [thumb_271_271-width] => 196 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-125x172.png [thumb_272_172-width] => 125 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-334x461.png [thumb_372_461-width] => 334 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-362x500.png [thumb_372_500-width] => 362 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-196x270.png [thumb_385_270-width] => 196 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-175x241.png [thumb_416_241-width] => 175 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-297x410.png [thumb_448_410-width] => 297 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-594x820.png [thumb_448_410_retina-width] => 594 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-277x382.png [thumb_574_382-width] => 277 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-286x395.png [thumb_776_395-width] => 286 [thumb_776_395-height] => 395 ) ) )

Array ( [0] => Array ( [ID] => 43869 [id] => 43869 [title] => $10_Offer.jpg [filename] => 10_Offer-1.jpg [filesize] => 174748 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/10_offer-jpg-2/ [alt] => [author] => 0 [description] => [caption] => [name] => 10_offer-jpg-2 [status] => inherit [uploaded_to] => 13561 [date] => 2022-10-31 13:49:54 [modified] => 2022-10-31 13:49:54 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 872 [height] => 1400 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-187x300.jpg [medium-width] => 187 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-768x1233.jpg [medium_large-width] => 640 [medium_large-height] => 1028 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-638x1024.jpg [large-width] => 638 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [1536x1536-width] => 872 [1536x1536-height] => 1400 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [2048x2048-width] => 872 [2048x2048-height] => 1400 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [tp-image-grid-width] => 436 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-31x50.jpg [admin-width] => 31 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [full-width] => 872 [full-height] => 1400 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-372x597.jpg [thumb_372-width] => 372 [thumb_372-height] => 597 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-389x625.jpg [single_post_thumbnail-width] => 389 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-20x32.jpg [thumb_32_32-width] => 20 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-30x48.jpg [thumb_48_48-width] => 30 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-40x64.jpg [thumb_64_64-width] => 40 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-80x128.jpg [thumb_128_128-width] => 80 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-42x67.jpg [thumb_122_67-width] => 42 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-95x153.jpg [thumb_153_153-width] => 95 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-102x163.jpg [thumb_130_163-width] => 102 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-110x177.jpg [thumb_232_177-width] => 110 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-405x650.jpg [thumb_272_325-width] => 405 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-216x346.jpg [thumb_271_346-width] => 216 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-169x271.jpg [thumb_271_271-width] => 169 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-107x172.jpg [thumb_272_172-width] => 107 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-287x461.jpg [thumb_372_461-width] => 287 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-311x500.jpg [thumb_372_500-width] => 311 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-168x270.jpg [thumb_385_270-width] => 168 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x241.jpg [thumb_416_241-width] => 150 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-255x410.jpg [thumb_448_410-width] => 255 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-511x820.jpg [thumb_448_410_retina-width] => 511 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-238x382.jpg [thumb_574_382-width] => 238 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-246x395.jpg [thumb_776_395-width] => 246 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 43870 [id] => 43870 [title] => $25_Offer.jpg [filename] => 25_Offer-1.jpg [filesize] => 174639 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/25_offer-jpg-2/ [alt] => [author] => 0 [description] => [caption] => [name] => 25_offer-jpg-2 [status] => inherit [uploaded_to] => 13561 [date] => 2022-10-31 13:50:20 [modified] => 2022-10-31 13:50:20 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 873 [height] => 1400 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-187x300.jpg [medium-width] => 187 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-768x1232.jpg [medium_large-width] => 640 [medium_large-height] => 1027 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-639x1024.jpg [large-width] => 639 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [1536x1536-width] => 873 [1536x1536-height] => 1400 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [2048x2048-width] => 873 [2048x2048-height] => 1400 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [tp-image-grid-width] => 437 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-31x50.jpg [admin-width] => 31 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [full-width] => 873 [full-height] => 1400 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-372x597.jpg [thumb_372-width] => 372 [thumb_372-height] => 597 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-390x625.jpg [single_post_thumbnail-width] => 390 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-20x32.jpg [thumb_32_32-width] => 20 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-30x48.jpg [thumb_48_48-width] => 30 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-40x64.jpg [thumb_64_64-width] => 40 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-80x128.jpg [thumb_128_128-width] => 80 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-42x67.jpg [thumb_122_67-width] => 42 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-95x153.jpg [thumb_153_153-width] => 95 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-102x163.jpg [thumb_130_163-width] => 102 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-110x177.jpg [thumb_232_177-width] => 110 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-405x650.jpg [thumb_272_325-width] => 405 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-216x346.jpg [thumb_271_346-width] => 216 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-169x271.jpg [thumb_271_271-width] => 169 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-107x172.jpg [thumb_272_172-width] => 107 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-287x461.jpg [thumb_372_461-width] => 287 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-312x500.jpg [thumb_372_500-width] => 312 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-168x270.jpg [thumb_385_270-width] => 168 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x241.jpg [thumb_416_241-width] => 150 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-256x410.jpg [thumb_448_410-width] => 256 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-511x820.jpg [thumb_448_410_retina-width] => 511 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-238x382.jpg [thumb_574_382-width] => 238 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-246x395.jpg [thumb_776_395-width] => 246 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 13564 [id] => 13564 [title] => Any__Offer-10.png [filename] => Any__Offer-10.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/any__offer-10-png/ [alt] => [author] => 6 [description] => [caption] => [name] => any__offer-10-png [status] => inherit [uploaded_to] => 13561 [date] => 2021-02-25 06:28:23 [modified] => 2021-02-25 06:28:23 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1440 [height] => 1988 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-217x300.png [medium-width] => 217 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-768x1060.png [medium_large-width] => 640 [medium_large-height] => 883 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-742x1024.png [large-width] => 640 [large-height] => 883 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-1113x1536.png [1536x1536-width] => 1113 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [2048x2048-width] => 1440 [2048x2048-height] => 1988 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [tp-image-grid-width] => 507 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-36x50.png [admin-width] => 36 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [full-width] => 1440 [full-height] => 1988 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-372x514.png [thumb_372-width] => 372 [thumb_372-height] => 514 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-453x625.png [single_post_thumbnail-width] => 453 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-23x32.png [thumb_32_32-width] => 23 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-35x48.png [thumb_48_48-width] => 35 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-46x64.png [thumb_64_64-width] => 46 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-93x128.png [thumb_128_128-width] => 93 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-49x67.png [thumb_122_67-width] => 49 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-111x153.png [thumb_153_153-width] => 111 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-118x163.png [thumb_130_163-width] => 118 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-128x177.png [thumb_232_177-width] => 128 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-471x650.png [thumb_272_325-width] => 471 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-251x346.png [thumb_271_346-width] => 251 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-196x271.png [thumb_271_271-width] => 196 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-125x172.png [thumb_272_172-width] => 125 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-334x461.png [thumb_372_461-width] => 334 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-362x500.png [thumb_372_500-width] => 362 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-196x270.png [thumb_385_270-width] => 196 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-175x241.png [thumb_416_241-width] => 175 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-297x410.png [thumb_448_410-width] => 297 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-594x820.png [thumb_448_410_retina-width] => 594 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-277x382.png [thumb_574_382-width] => 277 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-286x395.png [thumb_776_395-width] => 286 [thumb_776_395-height] => 395 ) ) )

T2: Any $ Offer

Array ( [0] => Array ( [ID] => 43869 [id] => 43869 [title] => $10_Offer.jpg [filename] => 10_Offer-1.jpg [filesize] => 174748 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/10_offer-jpg-2/ [alt] => [author] => 0 [description] => [caption] => [name] => 10_offer-jpg-2 [status] => inherit [uploaded_to] => 13561 [date] => 2022-10-31 13:49:54 [modified] => 2022-10-31 13:49:54 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 872 [height] => 1400 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-187x300.jpg [medium-width] => 187 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-768x1233.jpg [medium_large-width] => 640 [medium_large-height] => 1028 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-638x1024.jpg [large-width] => 638 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [1536x1536-width] => 872 [1536x1536-height] => 1400 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [2048x2048-width] => 872 [2048x2048-height] => 1400 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [tp-image-grid-width] => 436 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-31x50.jpg [admin-width] => 31 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1.jpg [full-width] => 872 [full-height] => 1400 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-372x597.jpg [thumb_372-width] => 372 [thumb_372-height] => 597 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-389x625.jpg [single_post_thumbnail-width] => 389 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-20x32.jpg [thumb_32_32-width] => 20 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-30x48.jpg [thumb_48_48-width] => 30 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-40x64.jpg [thumb_64_64-width] => 40 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-80x128.jpg [thumb_128_128-width] => 80 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-42x67.jpg [thumb_122_67-width] => 42 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-95x153.jpg [thumb_153_153-width] => 95 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-102x163.jpg [thumb_130_163-width] => 102 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-110x177.jpg [thumb_232_177-width] => 110 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-405x650.jpg [thumb_272_325-width] => 405 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-216x346.jpg [thumb_271_346-width] => 216 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-169x271.jpg [thumb_271_271-width] => 169 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-107x172.jpg [thumb_272_172-width] => 107 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-287x461.jpg [thumb_372_461-width] => 287 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-311x500.jpg [thumb_372_500-width] => 311 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-168x270.jpg [thumb_385_270-width] => 168 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-150x241.jpg [thumb_416_241-width] => 150 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-255x410.jpg [thumb_448_410-width] => 255 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-511x820.jpg [thumb_448_410_retina-width] => 511 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-238x382.jpg [thumb_574_382-width] => 238 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/10_Offer-1-246x395.jpg [thumb_776_395-width] => 246 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 43870 [id] => 43870 [title] => $25_Offer.jpg [filename] => 25_Offer-1.jpg [filesize] => 174639 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/25_offer-jpg-2/ [alt] => [author] => 0 [description] => [caption] => [name] => 25_offer-jpg-2 [status] => inherit [uploaded_to] => 13561 [date] => 2022-10-31 13:50:20 [modified] => 2022-10-31 13:50:20 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 873 [height] => 1400 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-187x300.jpg [medium-width] => 187 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-768x1232.jpg [medium_large-width] => 640 [medium_large-height] => 1027 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-639x1024.jpg [large-width] => 639 [large-height] => 1024 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [1536x1536-width] => 873 [1536x1536-height] => 1400 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [2048x2048-width] => 873 [2048x2048-height] => 1400 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-600x400.jpg [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-600x600.jpg [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [tp-image-grid-width] => 437 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-31x50.jpg [admin-width] => 31 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1.jpg [full-width] => 873 [full-height] => 1400 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-372x597.jpg [thumb_372-width] => 372 [thumb_372-height] => 597 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-390x625.jpg [single_post_thumbnail-width] => 390 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-20x32.jpg [thumb_32_32-width] => 20 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-30x48.jpg [thumb_48_48-width] => 30 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-40x64.jpg [thumb_64_64-width] => 40 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-80x128.jpg [thumb_128_128-width] => 80 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-42x67.jpg [thumb_122_67-width] => 42 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-95x153.jpg [thumb_153_153-width] => 95 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-102x163.jpg [thumb_130_163-width] => 102 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-110x177.jpg [thumb_232_177-width] => 110 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-405x650.jpg [thumb_272_325-width] => 405 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-216x346.jpg [thumb_271_346-width] => 216 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-169x271.jpg [thumb_271_271-width] => 169 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-107x172.jpg [thumb_272_172-width] => 107 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-287x461.jpg [thumb_372_461-width] => 287 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-312x500.jpg [thumb_372_500-width] => 312 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-168x270.jpg [thumb_385_270-width] => 168 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-150x241.jpg [thumb_416_241-width] => 150 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-256x410.jpg [thumb_448_410-width] => 256 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-511x820.jpg [thumb_448_410_retina-width] => 511 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-238x382.jpg [thumb_574_382-width] => 238 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/25_Offer-1-246x395.jpg [thumb_776_395-width] => 246 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 13564 [id] => 13564 [title] => Any__Offer-10.png [filename] => Any__Offer-10.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [link] => https://www.nextafter.com/experiments/how-removing-the-recommended-donation-amount-increased-the-perceived-value-of-an-offer/attachment/any__offer-10-png/ [alt] => [author] => 6 [description] => [caption] => [name] => any__offer-10-png [status] => inherit [uploaded_to] => 13561 [date] => 2021-02-25 06:28:23 [modified] => 2021-02-25 06:28:23 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1440 [height] => 1988 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-217x300.png [medium-width] => 217 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-768x1060.png [medium_large-width] => 640 [medium_large-height] => 883 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-742x1024.png [large-width] => 640 [large-height] => 883 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-1113x1536.png [1536x1536-width] => 1113 [1536x1536-height] => 1536 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [2048x2048-width] => 1440 [2048x2048-height] => 1988 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [tp-image-grid-width] => 507 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-36x50.png [admin-width] => 36 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10.png [full-width] => 1440 [full-height] => 1988 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-372x514.png [thumb_372-width] => 372 [thumb_372-height] => 514 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-453x625.png [single_post_thumbnail-width] => 453 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-23x32.png [thumb_32_32-width] => 23 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-35x48.png [thumb_48_48-width] => 35 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-46x64.png [thumb_64_64-width] => 46 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-93x128.png [thumb_128_128-width] => 93 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-49x67.png [thumb_122_67-width] => 49 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-111x153.png [thumb_153_153-width] => 111 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-118x163.png [thumb_130_163-width] => 118 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-128x177.png [thumb_232_177-width] => 128 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-471x650.png [thumb_272_325-width] => 471 [thumb_272_325-height] => 650 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-251x346.png [thumb_271_346-width] => 251 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-196x271.png [thumb_271_271-width] => 196 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-125x172.png [thumb_272_172-width] => 125 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-334x461.png [thumb_372_461-width] => 334 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-362x500.png [thumb_372_500-width] => 362 [thumb_372_500-height] => 500 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-196x270.png [thumb_385_270-width] => 196 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-175x241.png [thumb_416_241-width] => 175 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-297x410.png [thumb_448_410-width] => 297 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-594x820.png [thumb_448_410_retina-width] => 594 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-277x382.png [thumb_574_382-width] => 277 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Any__Offer-10-286x395.png [thumb_776_395-width] => 286 [thumb_776_395-height] => 395 ) ) )

Results

	Treatment Name	Conv. Rate	Relative Difference	Confidence
C:	$10 Offer	2.2%
T1:	$25 Offer	1.3%	-42.0%	75.8%
T2:	Any $ Offer	8.2%	276.5%	100.0%

This experiment has a required sample size of 90 in order to be valid. Since the experiment had a total sample size of 1,675, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

0% increase in traffic
× 276.5% increase in conversion rate
× 0% increase in average gift

Key Learnings

Treatment 2, the version without a donation recommendation, saw a 276% increase in donations. This tells us that the initial recommended gift amount may have been holding their donors and potential donors back from giving at their full potential.

By removing the recommendation, the value of the offer was increased in the mind of the donor, leading to a higher conversion rate.

From here, Every Home for Christ will be monitoring the rate at which these donors give a 2nd gift in order to determine if this winning treatment has any effect on the longevity of the donor.

Experiment Documented by Jeff Giddens

Jeff Giddens is President of NextAfter.

Question about experiment #11496

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.