How offering a survey about cards changed response rates
Experiment ID: #74118
The Missionary Oblates of Mary Immaculate
Experiment Summary
Timeframe: 10/15/2021 - 10/29/2021
The Missionary Oblates of Mary Immaculate serve poor and needy people in the United States and more than 70 countries around the world. They offer physical cards during Eastern and Mother’s Day; for this experiment, we wanted to survey their email audience to see whether people would respond more for an Easter ask versus a Mother’s Day ask.
Research Question
We believe that asking for themed responses for survey responders will achieve change the response rate.
Design
C: Mother's Day
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T1: Easter
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Results
| Treatment Name | Click Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Mother's Day | 13.9% | ||
| T1: | Easter | 13.7% | -1.3% | 33.6% |
This experiment has a required sample size of 280,663 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
Both the Mother’s Day control and the Easter treatment had essentially the same click-through rates to the survey, with only a 1.3% decline with the Easter treatment version, for a 33.6% level of confidence.
Since the results of this experiment were so close, this experiment will be tweaked and re-launched for next year.