How emphasizing a primary call to action in the navigation can affect donations
Experiment ID: #11628
Jews for Jesus
Experiment Summary
Timeframe: 09/08/2015 - 09/17/2015
Previous experiments with Jews for Jesus had proven that the audience making it to their primary donation form were highly motivated. They were achieving a ~70% conversion rate for those making it to the page which led us to the conclusion that we were losing some low hanging fruit along the path to a donation.
Based upon these conclusions, we decided to run some experiments to find ways to increase the amount of traffic making it to the donation page. Our first attempt was focused solely on the home page where we added some additional donation buttons but did not see any statistical change to the amount of traffic being directed. From this, we learned we needed to broaden our focus beyond just the homepage.
For this experiment, we rearranged the header of the website to add an additional donate button with two different calls to action. We expanded the targeting of the test so that it included the newsletter and RealTime sections of their website which are frequented by the target audience for donor acquisition.
Research Question
Which website header design will lead to the most donations?
Design
C: Only link in navigation
Array
(
[0] => Array
(
[ID] => 45897
[id] => 45897
[title] => Only_link_in_navigation.jpg
[filename] => Only_link_in_navigation-5.jpg
[filesize] => 176797
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/only_link_in_navigation-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => only_link_in_navigation-jpg-7
[status] => inherit
[uploaded_to] => 11986
[date] => 2022-11-01 20:14:19
[modified] => 2022-11-01 20:14:19
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 985
[height] => 760
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-300x231.jpg
[medium-width] => 300
[medium-height] => 231
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-768x593.jpg
[medium_large-width] => 640
[medium_large-height] => 494
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[large-width] => 640
[large-height] => 494
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[1536x1536-width] => 985
[1536x1536-height] => 760
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[2048x2048-width] => 985
[2048x2048-height] => 760
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 540
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-50x39.jpg
[admin-width] => 50
[admin-height] => 39
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[full-width] => 985
[full-height] => 760
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372-width] => 372
[thumb_372-height] => 287
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-810x625.jpg
[single_post_thumbnail-width] => 810
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-32x25.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 25
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-48x37.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 37
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-64x49.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 49
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-128x99.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 99
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-87x67.jpg
[thumb_122_67-width] => 87
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-153x118.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 118
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-130x100.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 100
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-229x177.jpg
[thumb_232_177-width] => 229
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-544x420.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 420
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-271x209.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 209
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-271x209.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 209
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-223x172.jpg
[thumb_272_172-width] => 223
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 287
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 287
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-350x270.jpg
[thumb_385_270-width] => 350
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-312x241.jpg
[thumb_416_241-width] => 312
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-448x346.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 346
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-896x691.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 691
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-495x382.jpg
[thumb_574_382-width] => 495
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-512x395.jpg
[thumb_776_395-width] => 512
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 45901
[id] => 45901
[title] => "Make_my_Gift"_Button.jpg
[filename] => Make_my_Gift_Button-5.jpg
[filesize] => 186756
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/make_my_gift_button-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => make_my_gift_button-jpg-7
[status] => inherit
[uploaded_to] => 11986
[date] => 2022-11-01 20:14:56
[modified] => 2022-11-01 20:14:56
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 990
[height] => 789
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-300x239.jpg
[medium-width] => 300
[medium-height] => 239
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-768x612.jpg
[medium_large-width] => 640
[medium_large-height] => 510
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[large-width] => 640
[large-height] => 510
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[1536x1536-width] => 990
[1536x1536-height] => 789
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[2048x2048-width] => 990
[2048x2048-height] => 789
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 558
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-50x40.jpg
[admin-width] => 50
[admin-height] => 40
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[full-width] => 990
[full-height] => 789
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372-width] => 372
[thumb_372-height] => 296
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-784x625.jpg
[single_post_thumbnail-width] => 784
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-32x26.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 26
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-48x38.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 38
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-64x51.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 51
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-128x102.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 102
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-84x67.jpg
[thumb_122_67-width] => 84
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-153x122.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 122
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-130x104.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 104
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-222x177.jpg
[thumb_232_177-width] => 222
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-544x434.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 434
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-271x216.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 216
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-271x216.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 216
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-216x172.jpg
[thumb_272_172-width] => 216
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 296
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 296
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-339x270.jpg
[thumb_385_270-width] => 339
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-302x241.jpg
[thumb_416_241-width] => 302
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-448x357.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 357
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-896x714.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 714
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-479x382.jpg
[thumb_574_382-width] => 479
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-496x395.jpg
[thumb_776_395-width] => 496
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 18800
[id] => 18800
[title] => "Donate_Today!"_Button.jpg
[filename] => Donate_Today_Button-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/donate_today_button-jpg-3/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => donate_today_button-jpg-3
[status] => inherit
[uploaded_to] => 11986
[date] => 2021-04-27 19:42:49
[modified] => 2021-04-27 19:42:49
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2000
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-300x210.jpg
[medium-width] => 300
[medium-height] => 210
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-768x538.jpg
[medium_large-width] => 640
[medium_large-height] => 448
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-1024x717.jpg
[large-width] => 640
[large-height] => 448
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-1536x1075.jpg
[1536x1536-width] => 1536
[1536x1536-height] => 1075
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[2048x2048-width] => 2000
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 490
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-50x35.jpg
[admin-width] => 50
[admin-height] => 35
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[full-width] => 2000
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372-width] => 372
[thumb_372-height] => 260
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-893x625.jpg
[single_post_thumbnail-width] => 893
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-32x22.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 22
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-48x34.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 34
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-64x45.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 45
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-128x90.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 90
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-96x67.jpg
[thumb_122_67-width] => 96
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-153x107.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 107
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-130x91.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 91
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-232x162.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 162
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-544x381.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 381
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-271x190.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 190
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-271x190.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 190
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-246x172.jpg
[thumb_272_172-width] => 246
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 260
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 260
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-385x270.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-344x241.jpg
[thumb_416_241-width] => 344
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-448x314.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 314
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-896x627.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 627
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-546x382.jpg
[thumb_574_382-width] => 546
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-564x395.jpg
[thumb_776_395-width] => 564
[thumb_776_395-height] => 395
) ) )
T1: "Make my Gift" Button
Array
(
[0] => Array
(
[ID] => 45897
[id] => 45897
[title] => Only_link_in_navigation.jpg
[filename] => Only_link_in_navigation-5.jpg
[filesize] => 176797
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/only_link_in_navigation-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => only_link_in_navigation-jpg-7
[status] => inherit
[uploaded_to] => 11986
[date] => 2022-11-01 20:14:19
[modified] => 2022-11-01 20:14:19
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 985
[height] => 760
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-300x231.jpg
[medium-width] => 300
[medium-height] => 231
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-768x593.jpg
[medium_large-width] => 640
[medium_large-height] => 494
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[large-width] => 640
[large-height] => 494
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[1536x1536-width] => 985
[1536x1536-height] => 760
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[2048x2048-width] => 985
[2048x2048-height] => 760
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 540
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-50x39.jpg
[admin-width] => 50
[admin-height] => 39
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[full-width] => 985
[full-height] => 760
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372-width] => 372
[thumb_372-height] => 287
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-810x625.jpg
[single_post_thumbnail-width] => 810
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-32x25.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 25
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-48x37.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 37
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-64x49.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 49
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-128x99.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 99
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-87x67.jpg
[thumb_122_67-width] => 87
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-153x118.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 118
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-130x100.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 100
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-229x177.jpg
[thumb_232_177-width] => 229
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-544x420.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 420
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-271x209.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 209
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-271x209.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 209
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-223x172.jpg
[thumb_272_172-width] => 223
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 287
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 287
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-350x270.jpg
[thumb_385_270-width] => 350
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-312x241.jpg
[thumb_416_241-width] => 312
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-448x346.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 346
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-896x691.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 691
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-495x382.jpg
[thumb_574_382-width] => 495
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-512x395.jpg
[thumb_776_395-width] => 512
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 45901
[id] => 45901
[title] => "Make_my_Gift"_Button.jpg
[filename] => Make_my_Gift_Button-5.jpg
[filesize] => 186756
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/make_my_gift_button-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => make_my_gift_button-jpg-7
[status] => inherit
[uploaded_to] => 11986
[date] => 2022-11-01 20:14:56
[modified] => 2022-11-01 20:14:56
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 990
[height] => 789
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-300x239.jpg
[medium-width] => 300
[medium-height] => 239
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-768x612.jpg
[medium_large-width] => 640
[medium_large-height] => 510
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[large-width] => 640
[large-height] => 510
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[1536x1536-width] => 990
[1536x1536-height] => 789
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[2048x2048-width] => 990
[2048x2048-height] => 789
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 558
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-50x40.jpg
[admin-width] => 50
[admin-height] => 40
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[full-width] => 990
[full-height] => 789
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372-width] => 372
[thumb_372-height] => 296
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-784x625.jpg
[single_post_thumbnail-width] => 784
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-32x26.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 26
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-48x38.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 38
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-64x51.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 51
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-128x102.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 102
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-84x67.jpg
[thumb_122_67-width] => 84
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-153x122.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 122
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-130x104.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 104
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-222x177.jpg
[thumb_232_177-width] => 222
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-544x434.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 434
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-271x216.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 216
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-271x216.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 216
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-216x172.jpg
[thumb_272_172-width] => 216
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 296
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 296
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-339x270.jpg
[thumb_385_270-width] => 339
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-302x241.jpg
[thumb_416_241-width] => 302
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-448x357.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 357
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-896x714.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 714
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-479x382.jpg
[thumb_574_382-width] => 479
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-496x395.jpg
[thumb_776_395-width] => 496
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 18800
[id] => 18800
[title] => "Donate_Today!"_Button.jpg
[filename] => Donate_Today_Button-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/donate_today_button-jpg-3/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => donate_today_button-jpg-3
[status] => inherit
[uploaded_to] => 11986
[date] => 2021-04-27 19:42:49
[modified] => 2021-04-27 19:42:49
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2000
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-300x210.jpg
[medium-width] => 300
[medium-height] => 210
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-768x538.jpg
[medium_large-width] => 640
[medium_large-height] => 448
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-1024x717.jpg
[large-width] => 640
[large-height] => 448
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-1536x1075.jpg
[1536x1536-width] => 1536
[1536x1536-height] => 1075
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[2048x2048-width] => 2000
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 490
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-50x35.jpg
[admin-width] => 50
[admin-height] => 35
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[full-width] => 2000
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372-width] => 372
[thumb_372-height] => 260
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-893x625.jpg
[single_post_thumbnail-width] => 893
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-32x22.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 22
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-48x34.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 34
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-64x45.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 45
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-128x90.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 90
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-96x67.jpg
[thumb_122_67-width] => 96
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-153x107.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 107
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-130x91.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 91
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-232x162.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 162
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-544x381.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 381
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-271x190.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 190
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-271x190.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 190
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-246x172.jpg
[thumb_272_172-width] => 246
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 260
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 260
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-385x270.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-344x241.jpg
[thumb_416_241-width] => 344
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-448x314.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 314
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-896x627.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 627
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-546x382.jpg
[thumb_574_382-width] => 546
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-564x395.jpg
[thumb_776_395-width] => 564
[thumb_776_395-height] => 395
) ) )
T2: "Donate Today!" Button
Array
(
[0] => Array
(
[ID] => 45897
[id] => 45897
[title] => Only_link_in_navigation.jpg
[filename] => Only_link_in_navigation-5.jpg
[filesize] => 176797
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/only_link_in_navigation-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => only_link_in_navigation-jpg-7
[status] => inherit
[uploaded_to] => 11986
[date] => 2022-11-01 20:14:19
[modified] => 2022-11-01 20:14:19
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 985
[height] => 760
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-300x231.jpg
[medium-width] => 300
[medium-height] => 231
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-768x593.jpg
[medium_large-width] => 640
[medium_large-height] => 494
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[large-width] => 640
[large-height] => 494
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[1536x1536-width] => 985
[1536x1536-height] => 760
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[2048x2048-width] => 985
[2048x2048-height] => 760
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 540
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-50x39.jpg
[admin-width] => 50
[admin-height] => 39
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5.jpg
[full-width] => 985
[full-height] => 760
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372-width] => 372
[thumb_372-height] => 287
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-810x625.jpg
[single_post_thumbnail-width] => 810
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-32x25.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 25
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-48x37.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 37
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-64x49.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 49
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-128x99.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 99
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-87x67.jpg
[thumb_122_67-width] => 87
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-153x118.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 118
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-130x100.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 100
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-229x177.jpg
[thumb_232_177-width] => 229
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-544x420.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 420
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-271x209.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 209
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-271x209.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 209
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-223x172.jpg
[thumb_272_172-width] => 223
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 287
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-372x287.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 287
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-350x270.jpg
[thumb_385_270-width] => 350
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-312x241.jpg
[thumb_416_241-width] => 312
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-448x346.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 346
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-896x691.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 691
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-495x382.jpg
[thumb_574_382-width] => 495
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Only_link_in_navigation-5-512x395.jpg
[thumb_776_395-width] => 512
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 45901
[id] => 45901
[title] => "Make_my_Gift"_Button.jpg
[filename] => Make_my_Gift_Button-5.jpg
[filesize] => 186756
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/make_my_gift_button-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => make_my_gift_button-jpg-7
[status] => inherit
[uploaded_to] => 11986
[date] => 2022-11-01 20:14:56
[modified] => 2022-11-01 20:14:56
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 990
[height] => 789
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-300x239.jpg
[medium-width] => 300
[medium-height] => 239
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-768x612.jpg
[medium_large-width] => 640
[medium_large-height] => 510
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[large-width] => 640
[large-height] => 510
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[1536x1536-width] => 990
[1536x1536-height] => 789
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[2048x2048-width] => 990
[2048x2048-height] => 789
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 558
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-50x40.jpg
[admin-width] => 50
[admin-height] => 40
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5.jpg
[full-width] => 990
[full-height] => 789
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372-width] => 372
[thumb_372-height] => 296
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-784x625.jpg
[single_post_thumbnail-width] => 784
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-32x26.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 26
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-48x38.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 38
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-64x51.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 51
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-128x102.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 102
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-84x67.jpg
[thumb_122_67-width] => 84
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-153x122.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 122
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-130x104.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 104
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-222x177.jpg
[thumb_232_177-width] => 222
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-544x434.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 434
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-271x216.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 216
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-271x216.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 216
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-216x172.jpg
[thumb_272_172-width] => 216
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 296
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-372x296.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 296
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-339x270.jpg
[thumb_385_270-width] => 339
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-302x241.jpg
[thumb_416_241-width] => 302
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-448x357.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 357
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-896x714.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 714
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-479x382.jpg
[thumb_574_382-width] => 479
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Make_my_Gift_Button-5-496x395.jpg
[thumb_776_395-width] => 496
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 18800
[id] => 18800
[title] => "Donate_Today!"_Button.jpg
[filename] => Donate_Today_Button-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-primary-call-to-action-in-the-navigation-can-affect-donations-2/attachment/donate_today_button-jpg-3/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => donate_today_button-jpg-3
[status] => inherit
[uploaded_to] => 11986
[date] => 2021-04-27 19:42:49
[modified] => 2021-04-27 19:42:49
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2000
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-300x210.jpg
[medium-width] => 300
[medium-height] => 210
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-768x538.jpg
[medium_large-width] => 640
[medium_large-height] => 448
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-1024x717.jpg
[large-width] => 640
[large-height] => 448
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-1536x1075.jpg
[1536x1536-width] => 1536
[1536x1536-height] => 1075
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[2048x2048-width] => 2000
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 490
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-50x35.jpg
[admin-width] => 50
[admin-height] => 35
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1.jpg
[full-width] => 2000
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372-width] => 372
[thumb_372-height] => 260
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-893x625.jpg
[single_post_thumbnail-width] => 893
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-32x22.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 22
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-48x34.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 34
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-64x45.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 45
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-128x90.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 90
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-96x67.jpg
[thumb_122_67-width] => 96
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-153x107.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 107
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-130x91.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 91
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-232x162.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 162
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-544x381.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 381
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-271x190.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 190
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-271x190.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 190
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-246x172.jpg
[thumb_272_172-width] => 246
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 260
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-372x260.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 260
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-385x270.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-344x241.jpg
[thumb_416_241-width] => 344
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-448x314.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 314
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-896x627.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 627
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-546x382.jpg
[thumb_574_382-width] => 546
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Donate_Today_Button-1-564x395.jpg
[thumb_776_395-width] => 564
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Only link in navigation | 2.0% | ||
| T1: | "Make my Gift" Button | 3.5% | 74.0% | 96.5% |
| T2: | "Donate Today!" Button | 1.9% | -6.0% | 15.6% |
This experiment has a required sample size of 1,066 in order to be valid. Since the experiment had a total sample size of 3,092, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 74.0% increase in conversion rate
× 0% increase in average gift
Key Learnings
The “Make my Gift” button added to the header increased the traffic to the donation page by 39%. This increase in traffic resulted in a 74% increase in total donations since there was an increased number of visitors and they were more highly qualified based upon the button they had clicked.
What is interesting is that the “Donate Today!” button ended up decreasing the amount of traffic being driven to the donation page by 9.6%. We learned that by putting the call to action in the context of the donor “Make my Gift” instead of a command “Donate Today!,” the donors were able to align better action and were more likely to click.