How does a cye campaign specific donation page affect revenue?
Experiment ID: #42531
Bill of Rights Institute
Experiment Summary
Timeframe: 12/23/2020 - 12/31/2020
During their calendar year end campaign, the Bill of Rights Institute wanted to see if calendar year end specific language would increase donations from the direct traffic to their site. We ran a 50/50 split between their usual main donate page and their calendar year end campaign page.
Research Question
Calendar year end specific language on a donation page will increase revenue.
Design
C: Main Donation page
Array
(
[0] => Array
(
[ID] => 19709
[id] => 19709
[title] => fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21
[filename] => fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[link] => https://www.nextafter.com/experiments/how-does-a-cye-campaign-specific-donation-page-affect-revenue/attachment/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21/
[alt] =>
[author] => 4
[description] =>
[caption] =>
[name] => fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21
[status] => inherit
[uploaded_to] => 17663
[date] => 2021-06-21 20:15:19
[modified] => 2021-06-21 20:15:19
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2880
[height] => 4548
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-190x300.png
[medium-width] => 190
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-768x1213.png
[medium_large-width] => 640
[medium_large-height] => 1011
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-648x1024.png
[large-width] => 640
[large-height] => 1011
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-973x1536.png
[1536x1536-width] => 973
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-1297x2048.png
[2048x2048-width] => 1297
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[tp-image-grid-width] => 443
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-32x50.png
[admin-width] => 32
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[full-width] => 2880
[full-height] => 4548
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-372x587.png
[thumb_372-width] => 372
[thumb_372-height] => 587
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-396x625.png
[single_post_thumbnail-width] => 396
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-20x32.png
[thumb_32_32-width] => 20
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-30x48.png
[thumb_48_48-width] => 30
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-41x64.png
[thumb_64_64-width] => 41
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-81x128.png
[thumb_128_128-width] => 81
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-42x67.png
[thumb_122_67-width] => 42
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-97x153.png
[thumb_153_153-width] => 97
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-103x163.png
[thumb_130_163-width] => 103
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-112x177.png
[thumb_232_177-width] => 112
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-412x650.png
[thumb_272_325-width] => 412
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-219x346.png
[thumb_271_346-width] => 219
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-172x271.png
[thumb_271_271-width] => 172
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-109x172.png
[thumb_272_172-width] => 109
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-292x461.png
[thumb_372_461-width] => 292
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-317x500.png
[thumb_372_500-width] => 317
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-171x270.png
[thumb_385_270-width] => 171
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-153x241.png
[thumb_416_241-width] => 153
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-260x410.png
[thumb_448_410-width] => 260
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-519x820.png
[thumb_448_410_retina-width] => 519
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-242x382.png
[thumb_574_382-width] => 242
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-250x395.png
[thumb_776_395-width] => 250
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 19710
[id] => 19710
[title] => CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10
[filename] => CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[link] => https://www.nextafter.com/experiments/how-does-a-cye-campaign-specific-donation-page-affect-revenue/attachment/calendaryearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10/
[alt] =>
[author] => 4
[description] =>
[caption] =>
[name] => calendaryearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10
[status] => inherit
[uploaded_to] => 17663
[date] => 2021-06-21 20:15:56
[modified] => 2021-06-21 20:15:56
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2880
[height] => 6530
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-132x300.png
[medium-width] => 132
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-768x1741.png
[medium_large-width] => 640
[medium_large-height] => 1451
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-452x1024.png
[large-width] => 452
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-677x1536.png
[1536x1536-width] => 677
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-903x2048.png
[2048x2048-width] => 903
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[tp-image-grid-width] => 309
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-22x50.png
[admin-width] => 22
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[full-width] => 2880
[full-height] => 6530
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-372x843.png
[thumb_372-width] => 372
[thumb_372-height] => 843
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-276x625.png
[single_post_thumbnail-width] => 276
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-14x32.png
[thumb_32_32-width] => 14
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-21x48.png
[thumb_48_48-width] => 21
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-28x64.png
[thumb_64_64-width] => 28
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-56x128.png
[thumb_128_128-width] => 56
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-30x67.png
[thumb_122_67-width] => 30
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-67x153.png
[thumb_153_153-width] => 67
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-72x163.png
[thumb_130_163-width] => 72
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-78x177.png
[thumb_232_177-width] => 78
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-287x650.png
[thumb_272_325-width] => 287
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-153x346.png
[thumb_271_346-width] => 153
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-120x271.png
[thumb_271_271-width] => 120
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-76x172.png
[thumb_272_172-width] => 76
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-203x461.png
[thumb_372_461-width] => 203
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-221x500.png
[thumb_372_500-width] => 221
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-119x270.png
[thumb_385_270-width] => 119
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-106x241.png
[thumb_416_241-width] => 106
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-181x410.png
[thumb_448_410-width] => 181
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-362x820.png
[thumb_448_410_retina-width] => 362
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-168x382.png
[thumb_574_382-width] => 168
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-174x395.png
[thumb_776_395-width] => 174
[thumb_776_395-height] => 395
) ) )
T1: Calendar Year End Donation Page
Array
(
[0] => Array
(
[ID] => 19709
[id] => 19709
[title] => fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21
[filename] => fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[link] => https://www.nextafter.com/experiments/how-does-a-cye-campaign-specific-donation-page-affect-revenue/attachment/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21/
[alt] =>
[author] => 4
[description] =>
[caption] =>
[name] => fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21
[status] => inherit
[uploaded_to] => 17663
[date] => 2021-06-21 20:15:19
[modified] => 2021-06-21 20:15:19
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2880
[height] => 4548
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-190x300.png
[medium-width] => 190
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-768x1213.png
[medium_large-width] => 640
[medium_large-height] => 1011
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-648x1024.png
[large-width] => 640
[large-height] => 1011
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-973x1536.png
[1536x1536-width] => 973
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-1297x2048.png
[2048x2048-width] => 1297
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[tp-image-grid-width] => 443
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-32x50.png
[admin-width] => 32
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21.png
[full-width] => 2880
[full-height] => 4548
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-372x587.png
[thumb_372-width] => 372
[thumb_372-height] => 587
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-396x625.png
[single_post_thumbnail-width] => 396
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-20x32.png
[thumb_32_32-width] => 20
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-30x48.png
[thumb_48_48-width] => 30
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-41x64.png
[thumb_64_64-width] => 41
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-81x128.png
[thumb_128_128-width] => 81
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-42x67.png
[thumb_122_67-width] => 42
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-97x153.png
[thumb_153_153-width] => 97
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-103x163.png
[thumb_130_163-width] => 103
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-112x177.png
[thumb_232_177-width] => 112
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-412x650.png
[thumb_272_325-width] => 412
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-219x346.png
[thumb_271_346-width] => 219
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-172x271.png
[thumb_271_271-width] => 172
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-109x172.png
[thumb_272_172-width] => 109
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-292x461.png
[thumb_372_461-width] => 292
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-317x500.png
[thumb_372_500-width] => 317
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-171x270.png
[thumb_385_270-width] => 171
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-153x241.png
[thumb_416_241-width] => 153
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-260x410.png
[thumb_448_410-width] => 260
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-519x820.png
[thumb_448_410_retina-width] => 519
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-242x382.png
[thumb_574_382-width] => 242
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/fec24b94_1609957511079_screencapture-support-billofrightsinstitute-org-bri-donation-page-2021-01-06-12_24_21-250x395.png
[thumb_776_395-width] => 250
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 19710
[id] => 19710
[title] => CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10
[filename] => CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[link] => https://www.nextafter.com/experiments/how-does-a-cye-campaign-specific-donation-page-affect-revenue/attachment/calendaryearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10/
[alt] =>
[author] => 4
[description] =>
[caption] =>
[name] => calendaryearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10
[status] => inherit
[uploaded_to] => 17663
[date] => 2021-06-21 20:15:56
[modified] => 2021-06-21 20:15:56
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2880
[height] => 6530
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-132x300.png
[medium-width] => 132
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-768x1741.png
[medium_large-width] => 640
[medium_large-height] => 1451
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-452x1024.png
[large-width] => 452
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-677x1536.png
[1536x1536-width] => 677
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-903x2048.png
[2048x2048-width] => 903
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[tp-image-grid-width] => 309
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-22x50.png
[admin-width] => 22
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10.png
[full-width] => 2880
[full-height] => 6530
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-372x843.png
[thumb_372-width] => 372
[thumb_372-height] => 843
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-276x625.png
[single_post_thumbnail-width] => 276
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-14x32.png
[thumb_32_32-width] => 14
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-21x48.png
[thumb_48_48-width] => 21
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-28x64.png
[thumb_64_64-width] => 28
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-56x128.png
[thumb_128_128-width] => 56
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-30x67.png
[thumb_122_67-width] => 30
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-67x153.png
[thumb_153_153-width] => 67
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-72x163.png
[thumb_130_163-width] => 72
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-78x177.png
[thumb_232_177-width] => 78
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-287x650.png
[thumb_272_325-width] => 287
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-153x346.png
[thumb_271_346-width] => 153
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-120x271.png
[thumb_271_271-width] => 120
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-76x172.png
[thumb_272_172-width] => 76
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-203x461.png
[thumb_372_461-width] => 203
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-221x500.png
[thumb_372_500-width] => 221
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-119x270.png
[thumb_385_270-width] => 119
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-106x241.png
[thumb_416_241-width] => 106
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-181x410.png
[thumb_448_410-width] => 181
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-362x820.png
[thumb_448_410_retina-width] => 362
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-168x382.png
[thumb_574_382-width] => 168
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/CalendarYearfec24b94_1609957519810_screencapture-support-billofrightsinstitute-org-bri-cye-2020-2021-01-06-12_24_10-174x395.png
[thumb_776_395-width] => 174
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Revenue per Visitor | Relative Difference | Confidence | Average Gift | |
|---|---|---|---|---|---|
| C: | Main Donation page | $3.18 | $119.00 | ||
| T1: | Calendar Year End Donation Page | $11.50 | 261.4% | 60.3% | $230.00 |
This experiment was validated using 3rd party testing tools. Based upon those calculations, a significant level of confidence was not met so these experiment results are not valid.
Key Learnings
We need to continue to test as the sample size was not large enough to reach validation. We will test this again during the next calendar year end campaign. We will also test longer value proposition in the body copy of their main donation page to see how much that increases donations and revenue.