How applying research based principles to an acquisition page can impact conversion significantly.
Experiment ID: #3138
Harvest Ministries
Experiment Summary
Ended On: 02/06/2018
Harvest Ministries offers a free online course called, Tell Someone. Through this online course, they have been able to significantly grow their email file and acquire names well under the industry benchmark cost. Up until this point, most of the testing and optimization for the offer was focused on the Facebook campaign that pushed people to it and the instant donation page that came after the offer. Now they wanted to test the acquisition page. When looking at the acquisition page they noticed that it didn’t include elements of what an “ideal acquisition page” would look like or include based off of the research and analysis NextAfter had done with over 80 other acquisition pages. Through that research, NextAfter identified 13 elements that have been proven to help increase name conversion. Harvest hypothesized that by applying some of those elements to their own page they might be able to increase conversion, decrease acquisition cost, and grow their file even faster.
Research Question
Would applying the research-based principles impact conversion?
Design
C: Original
Array
(
[0] => Array
(
[ID] => 44768
[id] => 44768
[title] => Original.jpg
[filename] => Original-149.jpg
[filesize] => 379024
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149.jpg
[link] => https://www.nextafter.com/experiments/how-applying-research-based-principles-to-an-acquisition-page-can-impact-conversion-significantly/attachment/original-jpg-211/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => original-jpg-211
[status] => inherit
[uploaded_to] => 14699
[date] => 2022-11-01 15:35:46
[modified] => 2022-11-01 15:35:46
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1003
[height] => 2378
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-127x300.jpg
[medium-width] => 127
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-768x1821.jpg
[medium_large-width] => 640
[medium_large-height] => 1518
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-432x1024.jpg
[large-width] => 432
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-648x1536.jpg
[1536x1536-width] => 648
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-864x2048.jpg
[2048x2048-width] => 864
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149.jpg
[tp-image-grid-width] => 295
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-21x50.jpg
[admin-width] => 21
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149.jpg
[full-width] => 1003
[full-height] => 2378
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-372x882.jpg
[thumb_372-width] => 372
[thumb_372-height] => 882
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-264x625.jpg
[single_post_thumbnail-width] => 264
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-13x32.jpg
[thumb_32_32-width] => 13
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-20x48.jpg
[thumb_48_48-width] => 20
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-27x64.jpg
[thumb_64_64-width] => 27
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-54x128.jpg
[thumb_128_128-width] => 54
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-28x67.jpg
[thumb_122_67-width] => 28
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-65x153.jpg
[thumb_153_153-width] => 65
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-69x163.jpg
[thumb_130_163-width] => 69
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-75x177.jpg
[thumb_232_177-width] => 75
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-274x650.jpg
[thumb_272_325-width] => 274
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-146x346.jpg
[thumb_271_346-width] => 146
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-114x271.jpg
[thumb_271_271-width] => 114
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-73x172.jpg
[thumb_272_172-width] => 73
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-194x461.jpg
[thumb_372_461-width] => 194
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-211x500.jpg
[thumb_372_500-width] => 211
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-114x270.jpg
[thumb_385_270-width] => 114
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-102x241.jpg
[thumb_416_241-width] => 102
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-173x410.jpg
[thumb_448_410-width] => 173
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-346x820.jpg
[thumb_448_410_retina-width] => 346
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-161x382.jpg
[thumb_574_382-width] => 161
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-167x395.jpg
[thumb_776_395-width] => 167
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 44774
[id] => 44774
[title] => Ideal_Acquisition_Page.jpg
[filename] => Ideal_Acquisition_Page-8-scaled.jpg
[filesize] => 771845
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-scaled.jpg
[link] => https://www.nextafter.com/experiments/how-applying-research-based-principles-to-an-acquisition-page-can-impact-conversion-significantly/attachment/ideal_acquisition_page-jpg-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => ideal_acquisition_page-jpg-12
[status] => inherit
[uploaded_to] => 14699
[date] => 2022-11-01 15:36:21
[modified] => 2022-11-01 15:36:21
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 947
[height] => 2560
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-111x300.jpg
[medium-width] => 111
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-768x2077.jpg
[medium_large-width] => 640
[medium_large-height] => 1731
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-379x1024.jpg
[large-width] => 379
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-568x1536.jpg
[1536x1536-width] => 568
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-757x2048.jpg
[2048x2048-width] => 757
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-scaled.jpg
[tp-image-grid-width] => 259
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-18x50.jpg
[admin-width] => 18
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-scaled.jpg
[full-width] => 947
[full-height] => 2560
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-372x1006.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1006
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-231x625.jpg
[single_post_thumbnail-width] => 231
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-12x32.jpg
[thumb_32_32-width] => 12
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-18x48.jpg
[thumb_48_48-width] => 18
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-24x64.jpg
[thumb_64_64-width] => 24
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-47x128.jpg
[thumb_128_128-width] => 47
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-25x67.jpg
[thumb_122_67-width] => 25
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-57x153.jpg
[thumb_153_153-width] => 57
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-60x163.jpg
[thumb_130_163-width] => 60
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-65x177.jpg
[thumb_232_177-width] => 65
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-240x650.jpg
[thumb_272_325-width] => 240
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-128x346.jpg
[thumb_271_346-width] => 128
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-100x271.jpg
[thumb_271_271-width] => 100
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-64x172.jpg
[thumb_272_172-width] => 64
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-170x461.jpg
[thumb_372_461-width] => 170
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-185x500.jpg
[thumb_372_500-width] => 185
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-100x270.jpg
[thumb_385_270-width] => 100
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-89x241.jpg
[thumb_416_241-width] => 89
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-152x410.jpg
[thumb_448_410-width] => 152
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-303x820.jpg
[thumb_448_410_retina-width] => 303
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-141x382.jpg
[thumb_574_382-width] => 141
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-146x395.jpg
[thumb_776_395-width] => 146
[thumb_776_395-height] => 395
) ) )
T1: Ideal Acquisition Page
Array
(
[0] => Array
(
[ID] => 44768
[id] => 44768
[title] => Original.jpg
[filename] => Original-149.jpg
[filesize] => 379024
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149.jpg
[link] => https://www.nextafter.com/experiments/how-applying-research-based-principles-to-an-acquisition-page-can-impact-conversion-significantly/attachment/original-jpg-211/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => original-jpg-211
[status] => inherit
[uploaded_to] => 14699
[date] => 2022-11-01 15:35:46
[modified] => 2022-11-01 15:35:46
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1003
[height] => 2378
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-127x300.jpg
[medium-width] => 127
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-768x1821.jpg
[medium_large-width] => 640
[medium_large-height] => 1518
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-432x1024.jpg
[large-width] => 432
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-648x1536.jpg
[1536x1536-width] => 648
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-864x2048.jpg
[2048x2048-width] => 864
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149.jpg
[tp-image-grid-width] => 295
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-21x50.jpg
[admin-width] => 21
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149.jpg
[full-width] => 1003
[full-height] => 2378
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-372x882.jpg
[thumb_372-width] => 372
[thumb_372-height] => 882
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-264x625.jpg
[single_post_thumbnail-width] => 264
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-13x32.jpg
[thumb_32_32-width] => 13
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-20x48.jpg
[thumb_48_48-width] => 20
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-27x64.jpg
[thumb_64_64-width] => 27
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-54x128.jpg
[thumb_128_128-width] => 54
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-28x67.jpg
[thumb_122_67-width] => 28
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-65x153.jpg
[thumb_153_153-width] => 65
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-69x163.jpg
[thumb_130_163-width] => 69
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-75x177.jpg
[thumb_232_177-width] => 75
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-274x650.jpg
[thumb_272_325-width] => 274
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-146x346.jpg
[thumb_271_346-width] => 146
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-114x271.jpg
[thumb_271_271-width] => 114
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-73x172.jpg
[thumb_272_172-width] => 73
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-194x461.jpg
[thumb_372_461-width] => 194
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-211x500.jpg
[thumb_372_500-width] => 211
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-114x270.jpg
[thumb_385_270-width] => 114
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-102x241.jpg
[thumb_416_241-width] => 102
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-173x410.jpg
[thumb_448_410-width] => 173
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-346x820.jpg
[thumb_448_410_retina-width] => 346
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-161x382.jpg
[thumb_574_382-width] => 161
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-149-167x395.jpg
[thumb_776_395-width] => 167
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 44774
[id] => 44774
[title] => Ideal_Acquisition_Page.jpg
[filename] => Ideal_Acquisition_Page-8-scaled.jpg
[filesize] => 771845
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-scaled.jpg
[link] => https://www.nextafter.com/experiments/how-applying-research-based-principles-to-an-acquisition-page-can-impact-conversion-significantly/attachment/ideal_acquisition_page-jpg-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => ideal_acquisition_page-jpg-12
[status] => inherit
[uploaded_to] => 14699
[date] => 2022-11-01 15:36:21
[modified] => 2022-11-01 15:36:21
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 947
[height] => 2560
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-111x300.jpg
[medium-width] => 111
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-768x2077.jpg
[medium_large-width] => 640
[medium_large-height] => 1731
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-379x1024.jpg
[large-width] => 379
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-568x1536.jpg
[1536x1536-width] => 568
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-757x2048.jpg
[2048x2048-width] => 757
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-scaled.jpg
[tp-image-grid-width] => 259
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-18x50.jpg
[admin-width] => 18
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-scaled.jpg
[full-width] => 947
[full-height] => 2560
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-372x1006.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1006
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-231x625.jpg
[single_post_thumbnail-width] => 231
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-12x32.jpg
[thumb_32_32-width] => 12
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-18x48.jpg
[thumb_48_48-width] => 18
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-24x64.jpg
[thumb_64_64-width] => 24
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-47x128.jpg
[thumb_128_128-width] => 47
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-25x67.jpg
[thumb_122_67-width] => 25
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-57x153.jpg
[thumb_153_153-width] => 57
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-60x163.jpg
[thumb_130_163-width] => 60
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-65x177.jpg
[thumb_232_177-width] => 65
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-240x650.jpg
[thumb_272_325-width] => 240
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-128x346.jpg
[thumb_271_346-width] => 128
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-100x271.jpg
[thumb_271_271-width] => 100
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-64x172.jpg
[thumb_272_172-width] => 64
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-170x461.jpg
[thumb_372_461-width] => 170
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-185x500.jpg
[thumb_372_500-width] => 185
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-100x270.jpg
[thumb_385_270-width] => 100
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-89x241.jpg
[thumb_416_241-width] => 89
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-152x410.jpg
[thumb_448_410-width] => 152
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-303x820.jpg
[thumb_448_410_retina-width] => 303
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-141x382.jpg
[thumb_574_382-width] => 141
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Ideal_Acquisition_Page-8-146x395.jpg
[thumb_776_395-width] => 146
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Original | 3.9% | ||
| T1: | Ideal Acquisition Page | 21.6% | 448.6% | 100.0% |
This experiment has a required sample size of 22 in order to be valid. Since the experiment had a total sample size of 314, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 448.6% increase in conversion rate
× 0% increase in average gift
Key Learnings
By applying the research based principles to the acquisition page, we were able to increase conversion by 448%! The elements that were included in the treatment for this experiment helped to increased the value proposition, decrease friction, and increase motivation for people coming to the acquisition page.
Because we were able to significantly increase the number of people signing up for the online course, we also acquired more instant donors and revenue for the organization through this offer.