How an urgent popup with a sponsorship goal and a 24-hour countdown impacted sponsorship conversion on children sponsorship pages.
Experiment ID: #115433
Prison Fellowship International
Experiment Summary
Timeframe: 11/23/2022 - 12/06/2022
In an effort to increase sponsorship conversions on children sponsorship pages for a child sponsorship organization, we’re testing a popup that sets a daily sponsorship goal counting down from three and includes a countdown (hours, minutes, seconds) for the day. It also includes value prop as part of an urgent message. This popup does not include a CTA and does not redirect to another page when clicked. It’s tested to add urgency and motivation while a potential sponsor is already scrolling the children sponsorship pages. We’re running the popup only on pages that catalog the children available for sponsorship.
We believe that the popup will act as a special nudge to get people who are already considering sponsoring a child to convert into sponsors.
Research Question
We believe that an urgent popup noting a daily sponsorship goal and a 24-hour countdown clock for people visiting child sponsorship pages will achieve an increase in sponsorship conversions because the popup will create urgency and motivation, and stand as a special nudge to get people interested in sponsoring to sponsor.
Design
C: Control
Array
(
[0] => Array
(
[ID] => 48506
[id] => 48506
[title] => Control.png
[filename] => Control-3818.png
[filesize] => 587403
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[link] => https://www.nextafter.com/experiments/how-an-urgent-popup-with-a-sponsorship-goal-and-a-daily-countdown-impacted-sponsorships-on-children-sponsorship-pages/attachment/control-png-4390/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-4390
[status] => inherit
[uploaded_to] => 48491
[date] => 2022-12-09 15:50:26
[modified] => 2022-12-09 15:50:26
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1499
[height] => 958
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-300x192.png
[medium-width] => 300
[medium-height] => 192
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-768x491.png
[medium_large-width] => 640
[medium_large-height] => 409
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-1024x654.png
[large-width] => 640
[large-height] => 409
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[1536x1536-width] => 1499
[1536x1536-height] => 958
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[2048x2048-width] => 1499
[2048x2048-height] => 958
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 447
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-50x32.png
[admin-width] => 50
[admin-height] => 32
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[full-width] => 1499
[full-height] => 958
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-372x238.png
[thumb_372-width] => 372
[thumb_372-height] => 238
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-978x625.png
[single_post_thumbnail-width] => 978
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-32x20.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 20
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-48x31.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 31
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-64x41.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 41
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-128x82.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 82
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-105x67.png
[thumb_122_67-width] => 105
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-153x98.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 98
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-130x83.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 83
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-232x148.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 148
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-544x348.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 348
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-271x173.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 173
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-271x173.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 173
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-269x172.png
[thumb_272_172-width] => 269
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-372x238.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 238
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-372x238.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 238
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-385x246.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 246
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-377x241.png
[thumb_416_241-width] => 377
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-448x286.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 286
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-896x573.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 573
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-574x367.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 367
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-618x395.png
[thumb_776_395-width] => 618
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 48507
[id] => 48507
[title] => Popup_#1.png
[filename] => Popup_1-2.png
[filesize] => 552405
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[link] => https://www.nextafter.com/experiments/how-an-urgent-popup-with-a-sponsorship-goal-and-a-daily-countdown-impacted-sponsorships-on-children-sponsorship-pages/attachment/popup_1-png-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => popup_1-png-6
[status] => inherit
[uploaded_to] => 48491
[date] => 2022-12-09 15:50:49
[modified] => 2022-12-09 15:50:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1475
[height] => 896
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-300x182.png
[medium-width] => 300
[medium-height] => 182
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-768x467.png
[medium_large-width] => 640
[medium_large-height] => 389
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-1024x622.png
[large-width] => 640
[large-height] => 389
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[1536x1536-width] => 1475
[1536x1536-height] => 896
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[2048x2048-width] => 1475
[2048x2048-height] => 896
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 425
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-50x30.png
[admin-width] => 50
[admin-height] => 30
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[full-width] => 1475
[full-height] => 896
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-372x226.png
[thumb_372-width] => 372
[thumb_372-height] => 226
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-980x595.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 595
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-32x19.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 19
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-48x29.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 29
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-64x39.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 39
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-128x78.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 78
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-110x67.png
[thumb_122_67-width] => 110
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-153x93.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 93
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-130x79.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 79
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-232x141.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 141
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-544x330.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 330
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-271x165.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 165
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-271x165.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 165
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-272x165.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 165
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-372x226.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 226
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-372x226.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 226
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-385x234.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 234
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-397x241.png
[thumb_416_241-width] => 397
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-448x272.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 272
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-896x544.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 544
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-574x349.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 349
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-650x395.png
[thumb_776_395-width] => 650
[thumb_776_395-height] => 395
) ) )
T1: Popup #1
Array
(
[0] => Array
(
[ID] => 48506
[id] => 48506
[title] => Control.png
[filename] => Control-3818.png
[filesize] => 587403
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[link] => https://www.nextafter.com/experiments/how-an-urgent-popup-with-a-sponsorship-goal-and-a-daily-countdown-impacted-sponsorships-on-children-sponsorship-pages/attachment/control-png-4390/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-4390
[status] => inherit
[uploaded_to] => 48491
[date] => 2022-12-09 15:50:26
[modified] => 2022-12-09 15:50:26
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1499
[height] => 958
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-300x192.png
[medium-width] => 300
[medium-height] => 192
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-768x491.png
[medium_large-width] => 640
[medium_large-height] => 409
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-1024x654.png
[large-width] => 640
[large-height] => 409
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[1536x1536-width] => 1499
[1536x1536-height] => 958
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[2048x2048-width] => 1499
[2048x2048-height] => 958
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 447
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-50x32.png
[admin-width] => 50
[admin-height] => 32
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818.png
[full-width] => 1499
[full-height] => 958
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-372x238.png
[thumb_372-width] => 372
[thumb_372-height] => 238
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-978x625.png
[single_post_thumbnail-width] => 978
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-32x20.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 20
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-48x31.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 31
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-64x41.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 41
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-128x82.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 82
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-105x67.png
[thumb_122_67-width] => 105
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-153x98.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 98
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-130x83.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 83
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-232x148.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 148
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-544x348.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 348
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-271x173.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 173
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-271x173.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 173
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-269x172.png
[thumb_272_172-width] => 269
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-372x238.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 238
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-372x238.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 238
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-385x246.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 246
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-377x241.png
[thumb_416_241-width] => 377
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-448x286.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 286
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-896x573.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 573
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-574x367.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 367
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-3818-618x395.png
[thumb_776_395-width] => 618
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 48507
[id] => 48507
[title] => Popup_#1.png
[filename] => Popup_1-2.png
[filesize] => 552405
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[link] => https://www.nextafter.com/experiments/how-an-urgent-popup-with-a-sponsorship-goal-and-a-daily-countdown-impacted-sponsorships-on-children-sponsorship-pages/attachment/popup_1-png-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => popup_1-png-6
[status] => inherit
[uploaded_to] => 48491
[date] => 2022-12-09 15:50:49
[modified] => 2022-12-09 15:50:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1475
[height] => 896
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-300x182.png
[medium-width] => 300
[medium-height] => 182
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-768x467.png
[medium_large-width] => 640
[medium_large-height] => 389
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-1024x622.png
[large-width] => 640
[large-height] => 389
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[1536x1536-width] => 1475
[1536x1536-height] => 896
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[2048x2048-width] => 1475
[2048x2048-height] => 896
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 425
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-50x30.png
[admin-width] => 50
[admin-height] => 30
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2.png
[full-width] => 1475
[full-height] => 896
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-372x226.png
[thumb_372-width] => 372
[thumb_372-height] => 226
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-980x595.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 595
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-32x19.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 19
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-48x29.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 29
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-64x39.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 39
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-128x78.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 78
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-110x67.png
[thumb_122_67-width] => 110
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-153x93.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 93
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-130x79.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 79
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-232x141.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 141
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-544x330.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 330
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-271x165.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 165
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-271x165.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 165
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-272x165.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 165
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-372x226.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 226
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-372x226.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 226
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-385x234.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 234
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-397x241.png
[thumb_416_241-width] => 397
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-448x272.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 272
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-896x544.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 544
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-574x349.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 349
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Popup_1-2-650x395.png
[thumb_776_395-width] => 650
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | Average Gift | |
|---|---|---|---|---|---|
| C: | Control | 0.42% | $0.00 | ||
| T1: | Popup #1 | 0.35% | -16.8% | 38.0% | $0.00 |
This experiment has a required sample size of 58,997 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
After running for two weeks, the experiment did not gain much traction. The treatment resulted in a 16.8% decrease in child sponsorships with a 37.9% level of confidence. This tells us that the popup did not carry much weight in visitors’ decisions to sponsor a child. The logic here is that they are already on the children page, so their intent is already established. Whether they saw the urgent popup or not, their mind was already made up when they reached the page.
We have another experiment running in which the popup appears on all website pages except for the children pages, and includes a call-to-action button that takes users to the child sponsorship page. In this case, we hypothesize that the popup will convince people who did not come to the website with the intent to sponsor a child to click the popup CTA, redirecting them to the child sponsorship page and converting them into a sponsor.
We will keep an eye on the experiment and see how it compares to this one in regards to motivation, urgency, and conversion.