Care Net
How aligning the value proposition on the acquisition and donation page impacts donor conversion.
Experiment ID: #8586
Care Net
Experiment Summary
Ended On: 02/14/2018
Care Net developed a Lenten Devotional content offer and used Facebook to push people to their site to get the content offer. After people signed up for the content offer, they were then presented with an instant donation ask. This instant donation page used a value proposition that was Care Net focused. We hypothesized that having a donation page specific to the actual content offer might increase donor conversion. We created a treatment where the value proposition was specific to the Lenten Devotional and tested this against the control
Research Question
Would a value proposition specific to the content offer help motivate more people to give?
Design
C: Control
Array
(
[0] => Array
(
[ID] => 14743
[id] => 14743
[title] => Control-4-1.jpg
[filename] => Control-4-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[link] => https://www.nextafter.com/experiments/how-aligning-the-value-proposition-on-the-acquisition-and-donation-page-impacts-donor-conversion/attachment/control-4-1-jpg/
[alt] =>
[author] => 9
[description] =>
[caption] =>
[name] => control-4-1-jpg
[status] => inherit
[uploaded_to] => 14742
[date] => 2021-02-25 08:50:29
[modified] => 2021-02-25 08:50:29
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 935
[height] => 653
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-300x210.jpg
[medium-width] => 300
[medium-height] => 210
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-768x536.jpg
[medium_large-width] => 640
[medium_large-height] => 447
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[large-width] => 640
[large-height] => 447
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[1536x1536-width] => 935
[1536x1536-height] => 653
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[2048x2048-width] => 935
[2048x2048-height] => 653
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 489
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-50x35.jpg
[admin-width] => 50
[admin-height] => 35
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[full-width] => 935
[full-height] => 653
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-372x260.jpg
[thumb_372-width] => 372
[thumb_372-height] => 260
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-895x625.jpg
[single_post_thumbnail-width] => 895
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-32x22.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 22
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-48x34.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 34
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-64x45.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 45
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-128x89.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 89
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-96x67.jpg
[thumb_122_67-width] => 96
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-153x107.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 107
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-130x91.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 91
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-232x162.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 162
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-544x380.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 380
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-271x189.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 189
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-271x189.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 189
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-246x172.jpg
[thumb_272_172-width] => 246
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-372x260.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 260
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-372x260.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 260
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-385x270.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-345x241.jpg
[thumb_416_241-width] => 345
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-448x313.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 313
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-896x626.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 626
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-547x382.jpg
[thumb_574_382-width] => 547
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-566x395.jpg
[thumb_776_395-width] => 566
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 14744
[id] => 14744
[title] => Treatment_1-2.jpg
[filename] => Treatment_1-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[link] => https://www.nextafter.com/experiments/how-aligning-the-value-proposition-on-the-acquisition-and-donation-page-impacts-donor-conversion/attachment/treatment_1-2-jpg/
[alt] =>
[author] => 9
[description] =>
[caption] =>
[name] => treatment_1-2-jpg
[status] => inherit
[uploaded_to] => 14742
[date] => 2021-02-25 08:50:33
[modified] => 2021-02-25 08:50:33
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 596
[height] => 654
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-273x300.jpg
[medium-width] => 273
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[medium_large-width] => 596
[medium_large-height] => 654
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[large-width] => 596
[large-height] => 654
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[1536x1536-width] => 596
[1536x1536-height] => 654
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[2048x2048-width] => 596
[2048x2048-height] => 654
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-596x400.jpg
[ab-block-post-grid-landscape-width] => 596
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-596x600.jpg
[ab-block-post-grid-square-width] => 596
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[tp-image-grid-width] => 596
[tp-image-grid-height] => 654
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-46x50.jpg
[admin-width] => 46
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[full-width] => 596
[full-height] => 654
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-372x408.jpg
[thumb_372-width] => 372
[thumb_372-height] => 408
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-570x625.jpg
[single_post_thumbnail-width] => 570
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-29x32.jpg
[thumb_32_32-width] => 29
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-44x48.jpg
[thumb_48_48-width] => 44
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-58x64.jpg
[thumb_64_64-width] => 58
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-117x128.jpg
[thumb_128_128-width] => 117
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-61x67.jpg
[thumb_122_67-width] => 61
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-139x153.jpg
[thumb_153_153-width] => 139
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-130x143.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 143
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-161x177.jpg
[thumb_232_177-width] => 161
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-544x597.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 597
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-271x297.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 297
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-247x271.jpg
[thumb_271_271-width] => 247
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-157x172.jpg
[thumb_272_172-width] => 157
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-372x408.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 408
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-372x408.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 408
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-246x270.jpg
[thumb_385_270-width] => 246
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-220x241.jpg
[thumb_416_241-width] => 220
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-374x410.jpg
[thumb_448_410-width] => 374
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[thumb_448_410_retina-width] => 596
[thumb_448_410_retina-height] => 654
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-348x382.jpg
[thumb_574_382-width] => 348
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-360x395.jpg
[thumb_776_395-width] => 360
[thumb_776_395-height] => 395
) ) )
T1: Treatment #1
Array
(
[0] => Array
(
[ID] => 14743
[id] => 14743
[title] => Control-4-1.jpg
[filename] => Control-4-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[link] => https://www.nextafter.com/experiments/how-aligning-the-value-proposition-on-the-acquisition-and-donation-page-impacts-donor-conversion/attachment/control-4-1-jpg/
[alt] =>
[author] => 9
[description] =>
[caption] =>
[name] => control-4-1-jpg
[status] => inherit
[uploaded_to] => 14742
[date] => 2021-02-25 08:50:29
[modified] => 2021-02-25 08:50:29
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 935
[height] => 653
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-300x210.jpg
[medium-width] => 300
[medium-height] => 210
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-768x536.jpg
[medium_large-width] => 640
[medium_large-height] => 447
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[large-width] => 640
[large-height] => 447
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[1536x1536-width] => 935
[1536x1536-height] => 653
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[2048x2048-width] => 935
[2048x2048-height] => 653
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 489
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-50x35.jpg
[admin-width] => 50
[admin-height] => 35
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1.jpg
[full-width] => 935
[full-height] => 653
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-372x260.jpg
[thumb_372-width] => 372
[thumb_372-height] => 260
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-895x625.jpg
[single_post_thumbnail-width] => 895
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-32x22.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 22
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-48x34.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 34
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-64x45.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 45
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-128x89.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 89
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-96x67.jpg
[thumb_122_67-width] => 96
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-153x107.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 107
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-130x91.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 91
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-232x162.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 162
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-544x380.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 380
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-271x189.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 189
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-271x189.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 189
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-246x172.jpg
[thumb_272_172-width] => 246
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-372x260.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 260
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-372x260.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 260
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-385x270.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-345x241.jpg
[thumb_416_241-width] => 345
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-448x313.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 313
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-896x626.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 626
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-547x382.jpg
[thumb_574_382-width] => 547
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-4-1-566x395.jpg
[thumb_776_395-width] => 566
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 14744
[id] => 14744
[title] => Treatment_1-2.jpg
[filename] => Treatment_1-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[link] => https://www.nextafter.com/experiments/how-aligning-the-value-proposition-on-the-acquisition-and-donation-page-impacts-donor-conversion/attachment/treatment_1-2-jpg/
[alt] =>
[author] => 9
[description] =>
[caption] =>
[name] => treatment_1-2-jpg
[status] => inherit
[uploaded_to] => 14742
[date] => 2021-02-25 08:50:33
[modified] => 2021-02-25 08:50:33
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 596
[height] => 654
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-273x300.jpg
[medium-width] => 273
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[medium_large-width] => 596
[medium_large-height] => 654
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[large-width] => 596
[large-height] => 654
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[1536x1536-width] => 596
[1536x1536-height] => 654
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[2048x2048-width] => 596
[2048x2048-height] => 654
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-596x400.jpg
[ab-block-post-grid-landscape-width] => 596
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-596x600.jpg
[ab-block-post-grid-square-width] => 596
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[tp-image-grid-width] => 596
[tp-image-grid-height] => 654
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-46x50.jpg
[admin-width] => 46
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[full-width] => 596
[full-height] => 654
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-372x408.jpg
[thumb_372-width] => 372
[thumb_372-height] => 408
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-570x625.jpg
[single_post_thumbnail-width] => 570
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-29x32.jpg
[thumb_32_32-width] => 29
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-44x48.jpg
[thumb_48_48-width] => 44
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-58x64.jpg
[thumb_64_64-width] => 58
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-117x128.jpg
[thumb_128_128-width] => 117
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-61x67.jpg
[thumb_122_67-width] => 61
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-139x153.jpg
[thumb_153_153-width] => 139
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-130x143.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 143
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-161x177.jpg
[thumb_232_177-width] => 161
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-544x597.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 597
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-271x297.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 297
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-247x271.jpg
[thumb_271_271-width] => 247
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-157x172.jpg
[thumb_272_172-width] => 157
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-372x408.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 408
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-372x408.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 408
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-246x270.jpg
[thumb_385_270-width] => 246
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-220x241.jpg
[thumb_416_241-width] => 220
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-374x410.jpg
[thumb_448_410-width] => 374
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2.jpg
[thumb_448_410_retina-width] => 596
[thumb_448_410_retina-height] => 654
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-348x382.jpg
[thumb_574_382-width] => 348
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-2-360x395.jpg
[thumb_776_395-width] => 360
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence |
---|
C: | Control | 0.23% | | |
T1: | Treatment #1 | 0.55% | 142.0% | 81.2% |
This experiment has a required sample size of
2,829 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95%
was not met so
the experiment results are not valid.
Key Learnings
We weren’t able to validate the experiment, but we did see a significant directional lift with the treatment of 142%! This directional lift tells us that when we align our messaging with the value that people just experienced, we are able to motivate more people to take action and give.