How adding clarity and impact to the homepage slide impacts user engagement and donor conversion metrics
Experiment ID: #184257
The Navigators
Experiment Summary
Timeframe: 07/01/2024 - 07/17/2024
The Navigators homepage gets a lot of organic traffic. Therefore, we wanted to use this as leverage for the acquisition of new emails and donors to the organization.
The control homepage offered little to no detail about what resource was being offered in the header image. So we wanted to test how adding clarity around what the offer is and the impact the offer will have in an individual’s life would affect click-through rate and other conversion metrics.
Additionally, we wanted to unlock which offer The Navigators audience would engage with best.
We ran an A/B/C split test with the variates based on content offers:
Version A – Control – Discipleship 101
Version B – Praying the Names & Attributes of God eBook
Version C – How to Memorize Scripture eBook
Research Question
We believe that utilizing a new content offer for homepage visitors will achieve an increase in visitor engagement on the homepage as well as donor conversion metrics because the additional clarity and impact of the content offer will garner more attention from visitors.
Design
C: Control - Discipleship
Array
(
[0] => Array
(
[ID] => 61003
[id] => 61003
[title] => Control_-_Discipleship.png
[filename] => Control_-_Discipleship-11.png
[filesize] => 2841730
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/control_-_discipleship-png-15/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control_-_discipleship-png-15
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:25:42
[modified] => 2024-07-17 20:25:42
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2328
[height] => 1268
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-300x163.png
[medium-width] => 300
[medium-height] => 163
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-768x418.png
[medium_large-width] => 640
[medium_large-height] => 348
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-1024x558.png
[large-width] => 640
[large-height] => 349
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-1536x837.png
[1536x1536-width] => 1536
[1536x1536-height] => 837
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-2048x1115.png
[2048x2048-width] => 2048
[2048x2048-height] => 1115
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-50x27.png
[admin-width] => 50
[admin-height] => 27
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11.png
[full-width] => 2328
[full-height] => 1268
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372-width] => 372
[thumb_372-height] => 203
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-980x534.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 534
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-32x17.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 17
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-153x83.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 83
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-130x71.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 71
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-232x126.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 126
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-544x296.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 296
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-271x148.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 148
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-271x148.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 148
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-272x148.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 148
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 203
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 203
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-385x210.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 210
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-416x227.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 227
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-448x244.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 244
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-896x488.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 488
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-574x313.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 313
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-725x395.png
[thumb_776_395-width] => 725
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 61005
[id] => 61005
[title] => Treatment_-_Praying_the_Names_and_Attibutes.png
[filename] => Treatment_-_Praying_the_Names_and_Attibutes-12.png
[filesize] => 3256492
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/treatment_-_praying_the_names_and_attibutes-png-15/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_-_praying_the_names_and_attibutes-png-15
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:25:57
[modified] => 2024-07-17 20:25:57
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2338
[height] => 1286
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-300x165.png
[medium-width] => 300
[medium-height] => 165
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-768x422.png
[medium_large-width] => 640
[medium_large-height] => 352
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-1024x563.png
[large-width] => 640
[large-height] => 352
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-1536x845.png
[1536x1536-width] => 1536
[1536x1536-height] => 845
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-2048x1126.png
[2048x2048-width] => 2048
[2048x2048-height] => 1126
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12.png
[full-width] => 2338
[full-height] => 1286
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372-width] => 372
[thumb_372-height] => 205
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-980x539.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 539
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-153x84.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 84
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-130x72.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 72
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-232x128.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 128
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-544x299.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 299
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-271x149.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 149
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-271x149.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 149
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-272x150.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 150
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 205
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 205
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-385x212.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 212
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-416x229.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 229
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-448x246.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 246
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-896x493.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 493
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-574x316.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 316
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-718x395.png
[thumb_776_395-width] => 718
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 61006
[id] => 61006
[title] => Treatment_-_How_to_Memorize_Scripture.png
[filename] => Treatment_-_How_to_Memorize_Scripture-15.png
[filesize] => 3097121
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/treatment_-_how_to_memorize_scripture-png-16/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_-_how_to_memorize_scripture-png-16
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:26:17
[modified] => 2024-07-17 20:26:17
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2338
[height] => 1228
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-300x158.png
[medium-width] => 300
[medium-height] => 158
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-768x403.png
[medium_large-width] => 640
[medium_large-height] => 336
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-1024x538.png
[large-width] => 640
[large-height] => 336
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-1536x807.png
[1536x1536-width] => 1536
[1536x1536-height] => 807
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-2048x1076.png
[2048x2048-width] => 2048
[2048x2048-height] => 1076
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-50x26.png
[admin-width] => 50
[admin-height] => 26
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15.png
[full-width] => 2338
[full-height] => 1228
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372-width] => 372
[thumb_372-height] => 195
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-980x515.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 515
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-32x17.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 17
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-48x25.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 25
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-64x34.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 34
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-128x67.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 67
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-122x64.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 64
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-153x80.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 80
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-130x68.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 68
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-232x122.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 122
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-544x286.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 286
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-271x142.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 142
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-271x142.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 142
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-272x143.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 143
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 195
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 195
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-385x202.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 202
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-416x218.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 218
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-448x235.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 235
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-896x471.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 471
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-574x301.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 301
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-752x395.png
[thumb_776_395-width] => 752
[thumb_776_395-height] => 395
) ) )
T1: Treatment - Praying the Names and Attibutes
Array
(
[0] => Array
(
[ID] => 61003
[id] => 61003
[title] => Control_-_Discipleship.png
[filename] => Control_-_Discipleship-11.png
[filesize] => 2841730
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/control_-_discipleship-png-15/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control_-_discipleship-png-15
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:25:42
[modified] => 2024-07-17 20:25:42
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2328
[height] => 1268
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-300x163.png
[medium-width] => 300
[medium-height] => 163
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-768x418.png
[medium_large-width] => 640
[medium_large-height] => 348
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-1024x558.png
[large-width] => 640
[large-height] => 349
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-1536x837.png
[1536x1536-width] => 1536
[1536x1536-height] => 837
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-2048x1115.png
[2048x2048-width] => 2048
[2048x2048-height] => 1115
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-50x27.png
[admin-width] => 50
[admin-height] => 27
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11.png
[full-width] => 2328
[full-height] => 1268
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372-width] => 372
[thumb_372-height] => 203
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-980x534.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 534
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-32x17.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 17
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-153x83.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 83
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-130x71.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 71
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-232x126.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 126
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-544x296.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 296
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-271x148.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 148
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-271x148.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 148
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-272x148.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 148
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 203
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 203
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-385x210.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 210
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-416x227.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 227
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-448x244.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 244
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-896x488.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 488
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-574x313.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 313
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-725x395.png
[thumb_776_395-width] => 725
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 61005
[id] => 61005
[title] => Treatment_-_Praying_the_Names_and_Attibutes.png
[filename] => Treatment_-_Praying_the_Names_and_Attibutes-12.png
[filesize] => 3256492
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/treatment_-_praying_the_names_and_attibutes-png-15/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_-_praying_the_names_and_attibutes-png-15
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:25:57
[modified] => 2024-07-17 20:25:57
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2338
[height] => 1286
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-300x165.png
[medium-width] => 300
[medium-height] => 165
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-768x422.png
[medium_large-width] => 640
[medium_large-height] => 352
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-1024x563.png
[large-width] => 640
[large-height] => 352
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-1536x845.png
[1536x1536-width] => 1536
[1536x1536-height] => 845
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-2048x1126.png
[2048x2048-width] => 2048
[2048x2048-height] => 1126
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12.png
[full-width] => 2338
[full-height] => 1286
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372-width] => 372
[thumb_372-height] => 205
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-980x539.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 539
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-153x84.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 84
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-130x72.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 72
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-232x128.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 128
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-544x299.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 299
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-271x149.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 149
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-271x149.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 149
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-272x150.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 150
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 205
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 205
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-385x212.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 212
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-416x229.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 229
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-448x246.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 246
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-896x493.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 493
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-574x316.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 316
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-718x395.png
[thumb_776_395-width] => 718
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 61006
[id] => 61006
[title] => Treatment_-_How_to_Memorize_Scripture.png
[filename] => Treatment_-_How_to_Memorize_Scripture-15.png
[filesize] => 3097121
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/treatment_-_how_to_memorize_scripture-png-16/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_-_how_to_memorize_scripture-png-16
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:26:17
[modified] => 2024-07-17 20:26:17
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2338
[height] => 1228
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-300x158.png
[medium-width] => 300
[medium-height] => 158
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-768x403.png
[medium_large-width] => 640
[medium_large-height] => 336
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-1024x538.png
[large-width] => 640
[large-height] => 336
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-1536x807.png
[1536x1536-width] => 1536
[1536x1536-height] => 807
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-2048x1076.png
[2048x2048-width] => 2048
[2048x2048-height] => 1076
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-50x26.png
[admin-width] => 50
[admin-height] => 26
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15.png
[full-width] => 2338
[full-height] => 1228
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372-width] => 372
[thumb_372-height] => 195
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-980x515.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 515
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-32x17.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 17
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-48x25.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 25
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-64x34.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 34
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-128x67.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 67
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-122x64.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 64
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-153x80.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 80
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-130x68.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 68
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-232x122.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 122
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-544x286.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 286
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-271x142.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 142
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-271x142.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 142
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-272x143.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 143
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 195
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 195
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-385x202.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 202
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-416x218.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 218
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-448x235.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 235
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-896x471.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 471
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-574x301.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 301
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-752x395.png
[thumb_776_395-width] => 752
[thumb_776_395-height] => 395
) ) )
T2: Treatment - How to Memorize Scripture
Array
(
[0] => Array
(
[ID] => 61003
[id] => 61003
[title] => Control_-_Discipleship.png
[filename] => Control_-_Discipleship-11.png
[filesize] => 2841730
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/control_-_discipleship-png-15/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control_-_discipleship-png-15
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:25:42
[modified] => 2024-07-17 20:25:42
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2328
[height] => 1268
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-300x163.png
[medium-width] => 300
[medium-height] => 163
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-768x418.png
[medium_large-width] => 640
[medium_large-height] => 348
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-1024x558.png
[large-width] => 640
[large-height] => 349
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-1536x837.png
[1536x1536-width] => 1536
[1536x1536-height] => 837
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-2048x1115.png
[2048x2048-width] => 2048
[2048x2048-height] => 1115
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-50x27.png
[admin-width] => 50
[admin-height] => 27
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11.png
[full-width] => 2328
[full-height] => 1268
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372-width] => 372
[thumb_372-height] => 203
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-980x534.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 534
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-32x17.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 17
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-153x83.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 83
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-130x71.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 71
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-232x126.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 126
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-544x296.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 296
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-271x148.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 148
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-271x148.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 148
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-272x148.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 148
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 203
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-372x203.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 203
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-385x210.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 210
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-416x227.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 227
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-448x244.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 244
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-896x488.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 488
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-574x313.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 313
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Discipleship-11-725x395.png
[thumb_776_395-width] => 725
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 61005
[id] => 61005
[title] => Treatment_-_Praying_the_Names_and_Attibutes.png
[filename] => Treatment_-_Praying_the_Names_and_Attibutes-12.png
[filesize] => 3256492
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/treatment_-_praying_the_names_and_attibutes-png-15/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_-_praying_the_names_and_attibutes-png-15
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:25:57
[modified] => 2024-07-17 20:25:57
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2338
[height] => 1286
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-300x165.png
[medium-width] => 300
[medium-height] => 165
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-768x422.png
[medium_large-width] => 640
[medium_large-height] => 352
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-1024x563.png
[large-width] => 640
[large-height] => 352
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-1536x845.png
[1536x1536-width] => 1536
[1536x1536-height] => 845
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-2048x1126.png
[2048x2048-width] => 2048
[2048x2048-height] => 1126
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12.png
[full-width] => 2338
[full-height] => 1286
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372-width] => 372
[thumb_372-height] => 205
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-980x539.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 539
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-153x84.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 84
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-130x72.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 72
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-232x128.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 128
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-544x299.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 299
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-271x149.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 149
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-271x149.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 149
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-272x150.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 150
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 205
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-372x205.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 205
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-385x212.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 212
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-416x229.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 229
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-448x246.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 246
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-896x493.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 493
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-574x316.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 316
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_Praying_the_Names_and_Attibutes-12-718x395.png
[thumb_776_395-width] => 718
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 61006
[id] => 61006
[title] => Treatment_-_How_to_Memorize_Scripture.png
[filename] => Treatment_-_How_to_Memorize_Scripture-15.png
[filesize] => 3097121
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15.png
[link] => https://www.nextafter.com/experiments/how-adding-clarity-and-impact-to-the-homepage-slide-impacts-user-engagement-and-donor-conversion-metrics/attachment/treatment_-_how_to_memorize_scripture-png-16/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_-_how_to_memorize_scripture-png-16
[status] => inherit
[uploaded_to] => 60958
[date] => 2024-07-17 20:26:17
[modified] => 2024-07-17 20:26:17
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2338
[height] => 1228
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-300x158.png
[medium-width] => 300
[medium-height] => 158
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-768x403.png
[medium_large-width] => 640
[medium_large-height] => 336
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-1024x538.png
[large-width] => 640
[large-height] => 336
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-1536x807.png
[1536x1536-width] => 1536
[1536x1536-height] => 807
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-2048x1076.png
[2048x2048-width] => 2048
[2048x2048-height] => 1076
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-50x26.png
[admin-width] => 50
[admin-height] => 26
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15.png
[full-width] => 2338
[full-height] => 1228
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372-width] => 372
[thumb_372-height] => 195
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-980x515.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 515
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-32x17.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 17
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-48x25.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 25
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-64x34.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 34
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-128x67.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 67
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-122x64.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 64
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-153x80.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 80
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-130x68.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 68
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-232x122.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 122
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-544x286.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 286
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-271x142.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 142
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-271x142.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 142
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-272x143.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 143
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 195
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-372x195.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 195
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-385x202.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 202
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-416x218.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 218
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-448x235.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 235
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-896x471.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 471
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-574x301.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 301
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_-_How_to_Memorize_Scripture-15-752x395.png
[thumb_776_395-width] => 752
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Click Rate | Relative Difference | Confidence | Average Gift | |
|---|---|---|---|---|---|
| C: | Control - Discipleship | 1.1% | $156.84 | ||
| T1: | Treatment - Praying the Names and Attibutes | 2.5% | 124.8% | 100.0% | $170.25 |
| T2: | Treatment - How to Memorize Scripture | 3.9% | 254.1% | 100.0% | $168.02 |
This experiment has a required sample size of 358 in order to be valid. Since the experiment had a total sample size of 7,926, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
124.8% increase in traffic
× 0% increase in conversion rate
× 8.6% increase in average gift
144.1% increase in revenue
Key Learnings
The A/B/C test conducted on The Navigators’ homepage with three different content offers – Discipleship 101, Praying the Names & Attributes of God, and How to Memorize Scripture – resulted in an impactful outcome.
Treatment 1, which featured the content offer “Praying the Names & Attributes of God,” showed a significant increase in visitor engagement and donor conversion metrics. Specifically, there was a 124.8% increase in Hero CTA button clicks for All Traffic at a 99.9% level of confidence. As well as a 254.1% lift in Hero Button Clicks on Treatment 2 which featured “How to Memorize Scripture: with a level of confidence of 99.9%.
These results indicate that both treatment versions outperformed the control in terms of Hero Button Clicks 99.9% of the time.
We also wanted to see what the downstream revenue looked like for these offers. We used new appeal codes for this test so that we could accurately pull these results.
Revenue from each content offer is below:
Discipleship 101
- 0 Gifts
- $0 in Revenue
Praying the Names & Attributes of God
- 4 Gifts
- $240 in Revenue
How to Memorize Scripture
- 2 Gifts
- $35 in Revenue
The key learnings from this experiment are that both treatment versions outperformed the control in terms of hero button clicks, but in terms of downstream revenue, Treatment 1 (Praying the Names & Attributes of God) outperformed Treatment 2 and the control.
In future experimentation, we plan to capitalize on this learning by leaning into the best performing offer – Praying the Names & Attributes – and test into the styling of the homepage slide using this single offer.
Note – VWO counts email acquisition and transactions based on anyone who saw the test and then completed the applicable action. That does not mean that the action was attributed to the test.