How adding a journal entry step into the new site signup process affects first journal creation rate
Experiment ID: #114929
CaringBridge
Experiment Summary
Ended On: 11/18/2022
CaringBridge was seeking to get more people to start sites, which keep them connected to loved ones through difficult health journeys. However, they did not just want people to start sites, they wanted them to write their first journal, which constitutes a “used site” and leads to more downstream engagement.
They decided to test placing a “write your first journal” prompt into the process of signing up for a new site, with an optional “skip this step” to get more people to write a journal.
They only tested this with 10% of the traffic to mitigate risk.
Research Question
We believe that adding a journal entry step for people registering for a new site will achieve an increase in used sites.
Design
C: Control
Array
(
[0] => Array
(
[ID] => 66456
[id] => 66456
[title] => Control.png
[filename] => Control-312.png
[filesize] => 79486
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[link] => https://www.nextafter.com/experiments/how-adding-a-journal-entry-step-into-the-new-site-signup-process-affects-first-journal-creation-rate/attachment/control-png-9045/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-9045
[status] => inherit
[uploaded_to] => 47865
[date] => 2024-08-29 19:25:12
[modified] => 2024-08-29 19:25:12
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1054
[height] => 403
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-300x115.png
[medium-width] => 300
[medium-height] => 115
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-768x294.png
[medium_large-width] => 640
[medium_large-height] => 245
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-1024x392.png
[large-width] => 640
[large-height] => 245
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[1536x1536-width] => 1054
[1536x1536-height] => 403
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[2048x2048-width] => 1054
[2048x2048-height] => 403
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-50x19.png
[admin-width] => 50
[admin-height] => 19
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[full-width] => 1054
[full-height] => 403
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-372x142.png
[thumb_372-width] => 372
[thumb_372-height] => 142
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-980x375.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 375
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-32x12.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 12
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-48x18.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 18
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-64x24.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 24
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-128x49.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 49
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-122x47.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 47
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-153x59.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 59
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-130x50.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 50
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-232x89.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 89
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-544x208.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 208
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-271x104.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 104
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-271x104.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 104
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-272x104.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 104
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-372x142.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 142
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-372x142.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 142
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-385x147.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 147
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-416x159.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 159
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-448x171.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 171
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-896x343.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 343
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-574x219.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 219
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-776x297.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 297
) ) [1] => Array
(
[ID] => 66458
[id] => 66458
[title] => Treatment_#1.png
[filename] => Treatment_1-121.png
[filesize] => 148914
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[link] => https://www.nextafter.com/experiments/how-adding-a-journal-entry-step-into-the-new-site-signup-process-affects-first-journal-creation-rate/attachment/treatment_1-png-3104/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_1-png-3104
[status] => inherit
[uploaded_to] => 47865
[date] => 2024-08-29 19:25:19
[modified] => 2024-08-29 19:25:19
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1084
[height] => 622
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-300x172.png
[medium-width] => 300
[medium-height] => 172
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-768x441.png
[medium_large-width] => 640
[medium_large-height] => 368
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-1024x588.png
[large-width] => 640
[large-height] => 368
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[1536x1536-width] => 1084
[1536x1536-height] => 622
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[2048x2048-width] => 1084
[2048x2048-height] => 622
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-50x29.png
[admin-width] => 50
[admin-height] => 29
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[full-width] => 1084
[full-height] => 622
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-372x213.png
[thumb_372-width] => 372
[thumb_372-height] => 213
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-980x562.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 562
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-48x28.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 28
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-64x37.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 37
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-128x73.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 73
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-117x67.png
[thumb_122_67-width] => 117
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-153x88.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 88
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-130x75.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 75
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-232x133.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 133
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-544x312.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 312
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-271x156.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 156
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-271x156.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 156
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-272x156.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 156
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-372x213.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 213
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-372x213.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 213
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-385x221.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 221
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-416x239.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 239
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-448x257.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 257
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-896x514.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 514
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-574x329.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 329
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-688x395.png
[thumb_776_395-width] => 688
[thumb_776_395-height] => 395
) ) )
T1: Treatment #1
Array
(
[0] => Array
(
[ID] => 66456
[id] => 66456
[title] => Control.png
[filename] => Control-312.png
[filesize] => 79486
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[link] => https://www.nextafter.com/experiments/how-adding-a-journal-entry-step-into-the-new-site-signup-process-affects-first-journal-creation-rate/attachment/control-png-9045/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-9045
[status] => inherit
[uploaded_to] => 47865
[date] => 2024-08-29 19:25:12
[modified] => 2024-08-29 19:25:12
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1054
[height] => 403
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-300x115.png
[medium-width] => 300
[medium-height] => 115
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-768x294.png
[medium_large-width] => 640
[medium_large-height] => 245
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-1024x392.png
[large-width] => 640
[large-height] => 245
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[1536x1536-width] => 1054
[1536x1536-height] => 403
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[2048x2048-width] => 1054
[2048x2048-height] => 403
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-50x19.png
[admin-width] => 50
[admin-height] => 19
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312.png
[full-width] => 1054
[full-height] => 403
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-372x142.png
[thumb_372-width] => 372
[thumb_372-height] => 142
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-980x375.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 375
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-32x12.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 12
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-48x18.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 18
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-64x24.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 24
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-128x49.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 49
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-122x47.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 47
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-153x59.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 59
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-130x50.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 50
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-232x89.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 89
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-544x208.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 208
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-271x104.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 104
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-271x104.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 104
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-272x104.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 104
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-372x142.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 142
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-372x142.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 142
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-385x147.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 147
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-416x159.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 159
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-448x171.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 171
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-896x343.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 343
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-574x219.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 219
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-312-776x297.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 297
) ) [1] => Array
(
[ID] => 66458
[id] => 66458
[title] => Treatment_#1.png
[filename] => Treatment_1-121.png
[filesize] => 148914
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[link] => https://www.nextafter.com/experiments/how-adding-a-journal-entry-step-into-the-new-site-signup-process-affects-first-journal-creation-rate/attachment/treatment_1-png-3104/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_1-png-3104
[status] => inherit
[uploaded_to] => 47865
[date] => 2024-08-29 19:25:19
[modified] => 2024-08-29 19:25:19
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1084
[height] => 622
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-300x172.png
[medium-width] => 300
[medium-height] => 172
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-768x441.png
[medium_large-width] => 640
[medium_large-height] => 368
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-1024x588.png
[large-width] => 640
[large-height] => 368
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[1536x1536-width] => 1084
[1536x1536-height] => 622
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[2048x2048-width] => 1084
[2048x2048-height] => 622
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-50x29.png
[admin-width] => 50
[admin-height] => 29
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121.png
[full-width] => 1084
[full-height] => 622
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-372x213.png
[thumb_372-width] => 372
[thumb_372-height] => 213
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-980x562.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 562
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-48x28.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 28
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-64x37.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 37
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-128x73.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 73
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-117x67.png
[thumb_122_67-width] => 117
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-153x88.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 88
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-130x75.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 75
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-232x133.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 133
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-544x312.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 312
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-271x156.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 156
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-271x156.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 156
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-272x156.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 156
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-372x213.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 213
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-372x213.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 213
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-385x221.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 221
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-416x239.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 239
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-448x257.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 257
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-896x514.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 514
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-574x329.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 329
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-121-688x395.png
[thumb_776_395-width] => 688
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 27.6% | ||
| T1: | Treatment #1 | 47.0% | 70.3% | 100.0% |
This experiment has a required sample size of 42 in order to be valid. Since the experiment had a total sample size of 4,942, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 70.3% increase in conversion rate
× 0% increase in average gift
Key Learnings
The treatment, despite the small sample size, delivered a valid 70.3% increase in “used sites”, or sites with a first journal entry. Previously, the “write your first journal” step had been at the very end of the process, and far fewer people had actually taken the final step.
Interestingly, adding this “friction” into the process also