Jerusalem Prayer Team
How a post-donation popup ask affects recurring donations
Experiment ID: #18808
Jerusalem Prayer Team
Experiment Summary
Ended On: 11/07/2019
Jerusalem Prayer Team wanted to get more recurring donations to their Survivor Hope Initiative to give it more regular funding so they could feed more Holocaust survivors. One tactic they wanted to try was asking donors, as soon as they had made a gift, to consider converting their onetime gift to a recurring gift with a single click. They created a popup that fired if someone
Research Question
Will a recurring popup ask after a one-time gift convert more donors to recurring donors?
Design
C: Control
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Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence |
---|
C: | Control | 3.0% | | |
T1: | Treatment #1 | 3.0% | 1.5% | 2.4% |
This experiment has a required sample size of
1,095,063 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95%
was not met so
the experiment results are not valid.
Key Learnings
Ultimately, the popup did not have any impact on recurring donations. This could be because a higher-than-average percentage of donors selected a recurring gift in the initial step, or because of technical issues with the popup.
Future testing will focus on treatments that cater to the largely mobile audience.