Harvest Ministries

How a personalized email affects donor conversion.

Experiment ID: #4647

Harvest Ministries

Experiment Summary

Timeframe: 08/03/2016 - 08/05/2016

Harvest Ministries was sending their monthly fundraising email for the month of August and wanted to test the motivation behind people’s donations. All three email variations that were sent and tested offered a monthly premium, a book by Greg Laurie call, Tell Someone. Greg Laurie was the sender of all variations.

The control email was written and laid out how Harvest traditionally would send their monthly email. They developed two other treatments to test against the control. For the first treatment, they tested using urgency as a motivating factor to give a donation. The layout and design of the email was similar to the control, but the call-to-action had copy that created a sense of urgency and immediacy (“Time is running out, get this resource now before it’s too late.”). For the second treatment, they tested a more personal approach to the email. They stripped down the traditional marketing email template to make it look like it was an Outlook email personally from Greg and changed the tone of the copy and email to be more casual and conversational as if Greg Laurie had sat down to personally write the donor this appeal.

Research Question

What motivates donors to give a donation?

Design

Array ( [0] => Array ( [ID] => 12939 [id] => 12939 [title] => Screen-Shot-2016-08-08-at-2.42.02-PM.png [filename] => Screen-Shot-2016-08-08-at-2.42.02-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-42-02-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-42-02-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:17 [modified] => 2021-02-25 05:11:17 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 403 [height] => 417 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-290x300.png [medium-width] => 290 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [medium_large-width] => 403 [medium_large-height] => 417 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [large-width] => 403 [large-height] => 417 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [1536x1536-width] => 403 [1536x1536-height] => 417 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [2048x2048-width] => 403 [2048x2048-height] => 417 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-403x400.png [ab-block-post-grid-landscape-width] => 403 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [ab-block-post-grid-square-width] => 403 [ab-block-post-grid-square-height] => 417 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [tp-image-grid-width] => 403 [tp-image-grid-height] => 417 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-48x50.png [admin-width] => 48 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [full-width] => 403 [full-height] => 417 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372-width] => 372 [thumb_372-height] => 385 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [single_post_thumbnail-width] => 403 [single_post_thumbnail-height] => 417 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-32x32.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-46x48.png [thumb_48_48-width] => 46 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-62x64.png [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-124x128.png [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-65x67.png [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-148x153.png [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-130x135.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 135 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-171x177.png [thumb_232_177-width] => 171 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [thumb_272_325-width] => 403 [thumb_272_325-height] => 417 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-271x280.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 280 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-262x271.png [thumb_271_271-width] => 262 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-166x172.png [thumb_272_172-width] => 166 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 385 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 385 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-261x270.png [thumb_385_270-width] => 261 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-233x241.png [thumb_416_241-width] => 233 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-396x410.png [thumb_448_410-width] => 396 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [thumb_448_410_retina-width] => 403 [thumb_448_410_retina-height] => 417 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-369x382.png [thumb_574_382-width] => 369 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-382x395.png [thumb_776_395-width] => 382 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 12940 [id] => 12940 [title] => Screen-Shot-2016-08-08-at-2.41.38-PM.png [filename] => Screen-Shot-2016-08-08-at-2.41.38-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-41-38-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-41-38-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:21 [modified] => 2021-02-25 05:11:21 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 402 [height] => 529 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-228x300.png [medium-width] => 228 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [medium_large-width] => 402 [medium_large-height] => 529 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [large-width] => 402 [large-height] => 529 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [1536x1536-width] => 402 [1536x1536-height] => 529 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [2048x2048-width] => 402 [2048x2048-height] => 529 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-402x400.png [ab-block-post-grid-landscape-width] => 402 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [ab-block-post-grid-square-width] => 402 [ab-block-post-grid-square-height] => 529 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [tp-image-grid-width] => 402 [tp-image-grid-height] => 529 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-38x50.png [admin-width] => 38 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [full-width] => 402 [full-height] => 529 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-372x490.png [thumb_372-width] => 372 [thumb_372-height] => 490 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [single_post_thumbnail-width] => 402 [single_post_thumbnail-height] => 529 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-24x32.png [thumb_32_32-width] => 24 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-36x48.png [thumb_48_48-width] => 36 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-49x64.png [thumb_64_64-width] => 49 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-97x128.png [thumb_128_128-width] => 97 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-51x67.png [thumb_122_67-width] => 51 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-116x153.png [thumb_153_153-width] => 116 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-124x163.png [thumb_130_163-width] => 124 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-135x177.png [thumb_232_177-width] => 135 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [thumb_272_325-width] => 402 [thumb_272_325-height] => 529 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-263x346.png [thumb_271_346-width] => 263 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-206x271.png [thumb_271_271-width] => 206 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-131x172.png [thumb_272_172-width] => 131 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-350x461.png [thumb_372_461-width] => 350 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-372x490.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 490 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-205x270.png [thumb_385_270-width] => 205 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-183x241.png [thumb_416_241-width] => 183 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-312x410.png [thumb_448_410-width] => 312 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [thumb_448_410_retina-width] => 402 [thumb_448_410_retina-height] => 529 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-290x382.png [thumb_574_382-width] => 290 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-300x395.png [thumb_776_395-width] => 300 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 12941 [id] => 12941 [title] => Screen-Shot-2016-08-08-at-2.42.38-PM.png [filename] => Screen-Shot-2016-08-08-at-2.42.38-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-42-38-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-42-38-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:25 [modified] => 2021-02-25 05:11:25 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1015 [height] => 477 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-300x141.png [medium-width] => 300 [medium-height] => 141 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-768x361.png [medium_large-width] => 640 [medium_large-height] => 301 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [large-width] => 640 [large-height] => 301 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [1536x1536-width] => 1015 [1536x1536-height] => 477 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [2048x2048-width] => 1015 [2048x2048-height] => 477 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-600x477.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 477 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 329 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-50x23.png [admin-width] => 50 [admin-height] => 23 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [full-width] => 1015 [full-height] => 477 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372-width] => 372 [thumb_372-height] => 175 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-980x461.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 461 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-32x15.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 15 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-48x23.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 23 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-64x30.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 30 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-128x60.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 60 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-122x57.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 57 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-153x72.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 72 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-130x61.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 61 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-232x109.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 109 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-544x256.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 256 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-271x127.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 127 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-271x127.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 127 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-272x128.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 128 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 175 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 175 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-385x181.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 181 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-416x195.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 195 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-448x211.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 211 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-896x421.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 421 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-574x270.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 270 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-776x365.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 365 ) ) )

Array ( [0] => Array ( [ID] => 12939 [id] => 12939 [title] => Screen-Shot-2016-08-08-at-2.42.02-PM.png [filename] => Screen-Shot-2016-08-08-at-2.42.02-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-42-02-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-42-02-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:17 [modified] => 2021-02-25 05:11:17 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 403 [height] => 417 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-290x300.png [medium-width] => 290 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [medium_large-width] => 403 [medium_large-height] => 417 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [large-width] => 403 [large-height] => 417 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [1536x1536-width] => 403 [1536x1536-height] => 417 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [2048x2048-width] => 403 [2048x2048-height] => 417 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-403x400.png [ab-block-post-grid-landscape-width] => 403 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [ab-block-post-grid-square-width] => 403 [ab-block-post-grid-square-height] => 417 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [tp-image-grid-width] => 403 [tp-image-grid-height] => 417 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-48x50.png [admin-width] => 48 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [full-width] => 403 [full-height] => 417 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372-width] => 372 [thumb_372-height] => 385 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [single_post_thumbnail-width] => 403 [single_post_thumbnail-height] => 417 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-32x32.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-46x48.png [thumb_48_48-width] => 46 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-62x64.png [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-124x128.png [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-65x67.png [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-148x153.png [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-130x135.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 135 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-171x177.png [thumb_232_177-width] => 171 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [thumb_272_325-width] => 403 [thumb_272_325-height] => 417 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-271x280.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 280 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-262x271.png [thumb_271_271-width] => 262 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-166x172.png [thumb_272_172-width] => 166 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 385 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 385 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-261x270.png [thumb_385_270-width] => 261 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-233x241.png [thumb_416_241-width] => 233 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-396x410.png [thumb_448_410-width] => 396 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [thumb_448_410_retina-width] => 403 [thumb_448_410_retina-height] => 417 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-369x382.png [thumb_574_382-width] => 369 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-382x395.png [thumb_776_395-width] => 382 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 12940 [id] => 12940 [title] => Screen-Shot-2016-08-08-at-2.41.38-PM.png [filename] => Screen-Shot-2016-08-08-at-2.41.38-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-41-38-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-41-38-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:21 [modified] => 2021-02-25 05:11:21 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 402 [height] => 529 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-228x300.png [medium-width] => 228 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [medium_large-width] => 402 [medium_large-height] => 529 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [large-width] => 402 [large-height] => 529 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [1536x1536-width] => 402 [1536x1536-height] => 529 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [2048x2048-width] => 402 [2048x2048-height] => 529 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-402x400.png [ab-block-post-grid-landscape-width] => 402 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [ab-block-post-grid-square-width] => 402 [ab-block-post-grid-square-height] => 529 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [tp-image-grid-width] => 402 [tp-image-grid-height] => 529 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-38x50.png [admin-width] => 38 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [full-width] => 402 [full-height] => 529 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-372x490.png [thumb_372-width] => 372 [thumb_372-height] => 490 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [single_post_thumbnail-width] => 402 [single_post_thumbnail-height] => 529 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-24x32.png [thumb_32_32-width] => 24 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-36x48.png [thumb_48_48-width] => 36 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-49x64.png [thumb_64_64-width] => 49 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-97x128.png [thumb_128_128-width] => 97 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-51x67.png [thumb_122_67-width] => 51 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-116x153.png [thumb_153_153-width] => 116 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-124x163.png [thumb_130_163-width] => 124 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-135x177.png [thumb_232_177-width] => 135 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [thumb_272_325-width] => 402 [thumb_272_325-height] => 529 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-263x346.png [thumb_271_346-width] => 263 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-206x271.png [thumb_271_271-width] => 206 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-131x172.png [thumb_272_172-width] => 131 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-350x461.png [thumb_372_461-width] => 350 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-372x490.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 490 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-205x270.png [thumb_385_270-width] => 205 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-183x241.png [thumb_416_241-width] => 183 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-312x410.png [thumb_448_410-width] => 312 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [thumb_448_410_retina-width] => 402 [thumb_448_410_retina-height] => 529 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-290x382.png [thumb_574_382-width] => 290 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-300x395.png [thumb_776_395-width] => 300 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 12941 [id] => 12941 [title] => Screen-Shot-2016-08-08-at-2.42.38-PM.png [filename] => Screen-Shot-2016-08-08-at-2.42.38-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-42-38-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-42-38-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:25 [modified] => 2021-02-25 05:11:25 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1015 [height] => 477 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-300x141.png [medium-width] => 300 [medium-height] => 141 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-768x361.png [medium_large-width] => 640 [medium_large-height] => 301 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [large-width] => 640 [large-height] => 301 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [1536x1536-width] => 1015 [1536x1536-height] => 477 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [2048x2048-width] => 1015 [2048x2048-height] => 477 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-600x477.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 477 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 329 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-50x23.png [admin-width] => 50 [admin-height] => 23 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [full-width] => 1015 [full-height] => 477 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372-width] => 372 [thumb_372-height] => 175 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-980x461.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 461 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-32x15.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 15 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-48x23.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 23 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-64x30.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 30 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-128x60.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 60 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-122x57.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 57 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-153x72.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 72 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-130x61.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 61 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-232x109.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 109 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-544x256.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 256 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-271x127.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 127 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-271x127.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 127 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-272x128.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 128 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 175 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 175 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-385x181.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 181 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-416x195.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 195 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-448x211.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 211 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-896x421.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 421 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-574x270.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 270 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-776x365.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 365 ) ) )

Array ( [0] => Array ( [ID] => 12939 [id] => 12939 [title] => Screen-Shot-2016-08-08-at-2.42.02-PM.png [filename] => Screen-Shot-2016-08-08-at-2.42.02-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-42-02-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-42-02-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:17 [modified] => 2021-02-25 05:11:17 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 403 [height] => 417 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-290x300.png [medium-width] => 290 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [medium_large-width] => 403 [medium_large-height] => 417 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [large-width] => 403 [large-height] => 417 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [1536x1536-width] => 403 [1536x1536-height] => 417 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [2048x2048-width] => 403 [2048x2048-height] => 417 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-403x400.png [ab-block-post-grid-landscape-width] => 403 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [ab-block-post-grid-square-width] => 403 [ab-block-post-grid-square-height] => 417 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [tp-image-grid-width] => 403 [tp-image-grid-height] => 417 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-48x50.png [admin-width] => 48 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [full-width] => 403 [full-height] => 417 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372-width] => 372 [thumb_372-height] => 385 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [single_post_thumbnail-width] => 403 [single_post_thumbnail-height] => 417 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-32x32.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-46x48.png [thumb_48_48-width] => 46 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-62x64.png [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-124x128.png [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-65x67.png [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-148x153.png [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-130x135.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 135 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-171x177.png [thumb_232_177-width] => 171 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [thumb_272_325-width] => 403 [thumb_272_325-height] => 417 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-271x280.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 280 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-262x271.png [thumb_271_271-width] => 262 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-166x172.png [thumb_272_172-width] => 166 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 385 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-372x385.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 385 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-261x270.png [thumb_385_270-width] => 261 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-233x241.png [thumb_416_241-width] => 233 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-396x410.png [thumb_448_410-width] => 396 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM.png [thumb_448_410_retina-width] => 403 [thumb_448_410_retina-height] => 417 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-369x382.png [thumb_574_382-width] => 369 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.02-PM-382x395.png [thumb_776_395-width] => 382 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 12940 [id] => 12940 [title] => Screen-Shot-2016-08-08-at-2.41.38-PM.png [filename] => Screen-Shot-2016-08-08-at-2.41.38-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-41-38-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-41-38-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:21 [modified] => 2021-02-25 05:11:21 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 402 [height] => 529 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-228x300.png [medium-width] => 228 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [medium_large-width] => 402 [medium_large-height] => 529 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [large-width] => 402 [large-height] => 529 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [1536x1536-width] => 402 [1536x1536-height] => 529 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [2048x2048-width] => 402 [2048x2048-height] => 529 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-402x400.png [ab-block-post-grid-landscape-width] => 402 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [ab-block-post-grid-square-width] => 402 [ab-block-post-grid-square-height] => 529 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [tp-image-grid-width] => 402 [tp-image-grid-height] => 529 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-38x50.png [admin-width] => 38 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [full-width] => 402 [full-height] => 529 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-372x490.png [thumb_372-width] => 372 [thumb_372-height] => 490 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [single_post_thumbnail-width] => 402 [single_post_thumbnail-height] => 529 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-24x32.png [thumb_32_32-width] => 24 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-36x48.png [thumb_48_48-width] => 36 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-49x64.png [thumb_64_64-width] => 49 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-97x128.png [thumb_128_128-width] => 97 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-51x67.png [thumb_122_67-width] => 51 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-116x153.png [thumb_153_153-width] => 116 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-124x163.png [thumb_130_163-width] => 124 [thumb_130_163-height] => 163 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-135x177.png [thumb_232_177-width] => 135 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [thumb_272_325-width] => 402 [thumb_272_325-height] => 529 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-263x346.png [thumb_271_346-width] => 263 [thumb_271_346-height] => 346 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-206x271.png [thumb_271_271-width] => 206 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-131x172.png [thumb_272_172-width] => 131 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-350x461.png [thumb_372_461-width] => 350 [thumb_372_461-height] => 461 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-372x490.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 490 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-205x270.png [thumb_385_270-width] => 205 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-183x241.png [thumb_416_241-width] => 183 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-312x410.png [thumb_448_410-width] => 312 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM.png [thumb_448_410_retina-width] => 402 [thumb_448_410_retina-height] => 529 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-290x382.png [thumb_574_382-width] => 290 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.41.38-PM-300x395.png [thumb_776_395-width] => 300 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 12941 [id] => 12941 [title] => Screen-Shot-2016-08-08-at-2.42.38-PM.png [filename] => Screen-Shot-2016-08-08-at-2.42.38-PM.png [filesize] => 0 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [link] => https://www.nextafter.com/experiments/how-a-personalized-email-affects-donor-conversion/attachment/screen-shot-2016-08-08-at-2-42-38-pm-png/ [alt] => [author] => 9 [description] => [caption] => [name] => screen-shot-2016-08-08-at-2-42-38-pm-png [status] => inherit [uploaded_to] => 12938 [date] => 2021-02-25 05:11:25 [modified] => 2021-02-25 05:11:25 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1015 [height] => 477 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-300x141.png [medium-width] => 300 [medium-height] => 141 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-768x361.png [medium_large-width] => 640 [medium_large-height] => 301 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [large-width] => 640 [large-height] => 301 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [1536x1536-width] => 1015 [1536x1536-height] => 477 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [2048x2048-width] => 1015 [2048x2048-height] => 477 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-600x477.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 477 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 329 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-50x23.png [admin-width] => 50 [admin-height] => 23 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM.png [full-width] => 1015 [full-height] => 477 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372-width] => 372 [thumb_372-height] => 175 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-980x461.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 461 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-32x15.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 15 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-48x23.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 23 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-64x30.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 30 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-128x60.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 60 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-122x57.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 57 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-153x72.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 72 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-130x61.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 61 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-232x109.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 109 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-544x256.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 256 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-271x127.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 127 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-271x127.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 127 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-272x128.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 128 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 175 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-372x175.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 175 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-385x181.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 181 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-416x195.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 195 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-448x211.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 211 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-896x421.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 421 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-574x270.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 270 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screen-Shot-2016-08-08-at-2.42.38-PM-776x365.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 365 ) ) )

Results

	Treatment Name	Conv. Rate	Relative Difference	Confidence
C:	Control	0.07%
T1:	Urgency	0.10%	36.3%	80.5%
T2:	Personal	0.16%	116.3%	100.0%

This experiment has a required sample size of 17,568 in order to be valid. Since the experiment had a total sample size of 123,249, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

0% increase in traffic
× 116.3% increase in conversion rate
× 18.9% decrease in average gift
75.4% increase in revenue

Key Learnings

While the urgency focused email didn’t quite validate, both treatments increased donations from the control. The urgency email had an increase in donations by 36.3% and the personalized email treatment had an increase in donations by 116%. The personalized email results are 100% valid. What this tells us is that people are more motivated to give if they know and feel that Greg is personally asking them. It wasn’t just the copy that contributed to this lift. Having the email not look like a traditional email, people didn’t feel like Greg was marketing to them. People want to feel like they are being personally engaged and that the appeal is only written to them from Greg. Moving forward it will be important to send emails that are more high-touch like this winning treatment and look and feel like a “normal” email a person would send.

Experiment Documented by Courtney Gaines

Courtney Gaines is Vice President at NextAfter.

Question about experiment #4647

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.