How Donation Page copy test between pro-life vs. fiscal angle on defunding Planned Parenthood
Experiment ID: #1765
Heritage Action for America
Experiment Summary
Timeframe: 07/29/2015 -
We have some limited knowledge that those who want to defund Planned Parenthood don’t necessarily identify themselves as pro-life. They are fiscally conservative and not necessarily social conservative. We want to drill into this and see how much of our base identifies this way. This will help guide messaging moving forward- helping with what terms to use and what terms to avoid.
Research Question
Does including the term “pro-life,” mentioning that we work with “pro-life organizations” and that we are for stopping all abortions resonate with our donors and increase gifts and revenue?
OR
Does only focusing on goal of stripping federal taxpayer dollars from going to Planned Parenthood increase gifts and revenue?
Design
C: Pro-life
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Results
| Treatment Name | Revenue per Visitor | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Pro-life | $0.00 | ||
| T1: | Fiscal | $0.00 | 0.0% | 0.0% |
This experiment has a required sample size of 1 in order to be valid. Since the experiment had a total sample size of 10, and the level of confidence is not above 95% the experiment results are not valid.