How a radical redesign impacted the Membership campaign
Experiment ID: #2802
The Heritage Foundation
Experiment Summary
Timeframe: 03/31/2017 - 06/30/2017
Neither of the treatments reached statistical validity. After further analysis, a big takeaway from this experiment can be found in the experiment setup itself. With a radical redesign, the goal is to test a variety of significant factors in order to achieve a bigger lift. However, when we do that, we are unable to identify the specific element that caused the lift.
With this test, we tested multiple factors but they were relatively minor to the conversion process. By testing the headline, background, and a button, there was no cohesive hypothesis that could be isolated and learned from in the future.
For the future, we need to focus on isolating individual factors on a page or making significant modifications to the elements of a landing page that we know influence conversion (copy, donation form, etc).
Research Question
Which treatment will result in the greatest lift to donor conversion?
Design
C: Original
Array
(
[0] => Array
(
[ID] => 23627
[id] => 23627
[title] => Original.jpg
[filename] => Original-86.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/original-jpg-78/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => original-jpg-78
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:16:40
[modified] => 2021-12-10 12:16:40
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 391
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-84x300.jpg
[medium-width] => 84
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[medium_large-width] => 391
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-286x1024.jpg
[large-width] => 286
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[1536x1536-width] => 391
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[2048x2048-width] => 391
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-391x400.jpg
[ab-block-post-grid-landscape-width] => 391
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-391x600.jpg
[ab-block-post-grid-square-width] => 391
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[tp-image-grid-width] => 196
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[full-width] => 391
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-372x1332.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1332
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-175x625.jpg
[single_post_thumbnail-width] => 175
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-36x128.jpg
[thumb_128_128-width] => 36
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-19x67.jpg
[thumb_122_67-width] => 19
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-43x153.jpg
[thumb_153_153-width] => 43
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-46x163.jpg
[thumb_130_163-width] => 46
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-49x177.jpg
[thumb_232_177-width] => 49
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-182x650.jpg
[thumb_272_325-width] => 182
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-97x346.jpg
[thumb_271_346-width] => 97
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-76x271.jpg
[thumb_271_271-width] => 76
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-48x172.jpg
[thumb_272_172-width] => 48
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-129x461.jpg
[thumb_372_461-width] => 129
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-140x500.jpg
[thumb_372_500-width] => 140
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-75x270.jpg
[thumb_385_270-width] => 75
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-67x241.jpg
[thumb_416_241-width] => 67
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-115x410.jpg
[thumb_448_410-width] => 115
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-229x820.jpg
[thumb_448_410_retina-width] => 229
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-107x382.jpg
[thumb_574_382-width] => 107
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-110x395.jpg
[thumb_776_395-width] => 110
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 23628
[id] => 23628
[title] => Radical_Redesign_No_Button.jpg
[filename] => Radical_Redesign_No_Button-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/radical_redesign_no_button-jpg-3/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => radical_redesign_no_button-jpg-3
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:16:54
[modified] => 2021-12-10 12:16:54
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 385
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-83x300.jpg
[medium-width] => 83
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[medium_large-width] => 385
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-282x1024.jpg
[large-width] => 282
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[1536x1536-width] => 385
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[2048x2048-width] => 385
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-385x400.jpg
[ab-block-post-grid-landscape-width] => 385
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-385x600.jpg
[ab-block-post-grid-square-width] => 385
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[tp-image-grid-width] => 193
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[full-width] => 385
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-372x1353.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1353
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-172x625.jpg
[single_post_thumbnail-width] => 172
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-35x128.jpg
[thumb_128_128-width] => 35
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-18x67.jpg
[thumb_122_67-width] => 18
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-42x153.jpg
[thumb_153_153-width] => 42
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-45x163.jpg
[thumb_130_163-width] => 45
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-49x177.jpg
[thumb_232_177-width] => 49
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-179x650.jpg
[thumb_272_325-width] => 179
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-95x346.jpg
[thumb_271_346-width] => 95
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-75x271.jpg
[thumb_271_271-width] => 75
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-47x172.jpg
[thumb_272_172-width] => 47
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-127x461.jpg
[thumb_372_461-width] => 127
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-138x500.jpg
[thumb_372_500-width] => 138
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-74x270.jpg
[thumb_385_270-width] => 74
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-66x241.jpg
[thumb_416_241-width] => 66
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-113x410.jpg
[thumb_448_410-width] => 113
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-226x820.jpg
[thumb_448_410_retina-width] => 226
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-105x382.jpg
[thumb_574_382-width] => 105
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-109x395.jpg
[thumb_776_395-width] => 109
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 23629
[id] => 23629
[title] => Radical_Redesign.jpg
[filename] => Radical_Redesign-12.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/radical_redesign-jpg-10/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => radical_redesign-jpg-10
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:17:07
[modified] => 2021-12-10 12:17:07
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 383
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-82x300.jpg
[medium-width] => 82
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[medium_large-width] => 383
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-280x1024.jpg
[large-width] => 280
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[1536x1536-width] => 383
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[2048x2048-width] => 383
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-383x400.jpg
[ab-block-post-grid-landscape-width] => 383
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-383x600.jpg
[ab-block-post-grid-square-width] => 383
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[tp-image-grid-width] => 192
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[full-width] => 383
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-372x1360.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1360
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-171x625.jpg
[single_post_thumbnail-width] => 171
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-35x128.jpg
[thumb_128_128-width] => 35
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-18x67.jpg
[thumb_122_67-width] => 18
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-42x153.jpg
[thumb_153_153-width] => 42
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-45x163.jpg
[thumb_130_163-width] => 45
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-48x177.jpg
[thumb_232_177-width] => 48
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-178x650.jpg
[thumb_272_325-width] => 178
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-95x346.jpg
[thumb_271_346-width] => 95
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-74x271.jpg
[thumb_271_271-width] => 74
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-47x172.jpg
[thumb_272_172-width] => 47
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-126x461.jpg
[thumb_372_461-width] => 126
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-137x500.jpg
[thumb_372_500-width] => 137
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-74x270.jpg
[thumb_385_270-width] => 74
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-66x241.jpg
[thumb_416_241-width] => 66
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-112x410.jpg
[thumb_448_410-width] => 112
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-224x820.jpg
[thumb_448_410_retina-width] => 224
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-105x382.jpg
[thumb_574_382-width] => 105
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-108x395.jpg
[thumb_776_395-width] => 108
[thumb_776_395-height] => 395
) ) )
T1: Radical Redesign No Button
Array
(
[0] => Array
(
[ID] => 23627
[id] => 23627
[title] => Original.jpg
[filename] => Original-86.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/original-jpg-78/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => original-jpg-78
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:16:40
[modified] => 2021-12-10 12:16:40
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 391
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-84x300.jpg
[medium-width] => 84
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[medium_large-width] => 391
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-286x1024.jpg
[large-width] => 286
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[1536x1536-width] => 391
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[2048x2048-width] => 391
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-391x400.jpg
[ab-block-post-grid-landscape-width] => 391
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-391x600.jpg
[ab-block-post-grid-square-width] => 391
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[tp-image-grid-width] => 196
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[full-width] => 391
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-372x1332.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1332
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-175x625.jpg
[single_post_thumbnail-width] => 175
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-36x128.jpg
[thumb_128_128-width] => 36
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-19x67.jpg
[thumb_122_67-width] => 19
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-43x153.jpg
[thumb_153_153-width] => 43
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-46x163.jpg
[thumb_130_163-width] => 46
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-49x177.jpg
[thumb_232_177-width] => 49
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-182x650.jpg
[thumb_272_325-width] => 182
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-97x346.jpg
[thumb_271_346-width] => 97
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-76x271.jpg
[thumb_271_271-width] => 76
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-48x172.jpg
[thumb_272_172-width] => 48
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-129x461.jpg
[thumb_372_461-width] => 129
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-140x500.jpg
[thumb_372_500-width] => 140
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-75x270.jpg
[thumb_385_270-width] => 75
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-67x241.jpg
[thumb_416_241-width] => 67
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-115x410.jpg
[thumb_448_410-width] => 115
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-229x820.jpg
[thumb_448_410_retina-width] => 229
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-107x382.jpg
[thumb_574_382-width] => 107
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-110x395.jpg
[thumb_776_395-width] => 110
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 23628
[id] => 23628
[title] => Radical_Redesign_No_Button.jpg
[filename] => Radical_Redesign_No_Button-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/radical_redesign_no_button-jpg-3/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => radical_redesign_no_button-jpg-3
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:16:54
[modified] => 2021-12-10 12:16:54
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 385
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-83x300.jpg
[medium-width] => 83
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[medium_large-width] => 385
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-282x1024.jpg
[large-width] => 282
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[1536x1536-width] => 385
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[2048x2048-width] => 385
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-385x400.jpg
[ab-block-post-grid-landscape-width] => 385
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-385x600.jpg
[ab-block-post-grid-square-width] => 385
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[tp-image-grid-width] => 193
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[full-width] => 385
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-372x1353.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1353
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-172x625.jpg
[single_post_thumbnail-width] => 172
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-35x128.jpg
[thumb_128_128-width] => 35
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-18x67.jpg
[thumb_122_67-width] => 18
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-42x153.jpg
[thumb_153_153-width] => 42
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-45x163.jpg
[thumb_130_163-width] => 45
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-49x177.jpg
[thumb_232_177-width] => 49
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-179x650.jpg
[thumb_272_325-width] => 179
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-95x346.jpg
[thumb_271_346-width] => 95
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-75x271.jpg
[thumb_271_271-width] => 75
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-47x172.jpg
[thumb_272_172-width] => 47
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-127x461.jpg
[thumb_372_461-width] => 127
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-138x500.jpg
[thumb_372_500-width] => 138
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-74x270.jpg
[thumb_385_270-width] => 74
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-66x241.jpg
[thumb_416_241-width] => 66
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-113x410.jpg
[thumb_448_410-width] => 113
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-226x820.jpg
[thumb_448_410_retina-width] => 226
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-105x382.jpg
[thumb_574_382-width] => 105
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-109x395.jpg
[thumb_776_395-width] => 109
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 23629
[id] => 23629
[title] => Radical_Redesign.jpg
[filename] => Radical_Redesign-12.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/radical_redesign-jpg-10/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => radical_redesign-jpg-10
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:17:07
[modified] => 2021-12-10 12:17:07
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 383
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-82x300.jpg
[medium-width] => 82
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[medium_large-width] => 383
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-280x1024.jpg
[large-width] => 280
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[1536x1536-width] => 383
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[2048x2048-width] => 383
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-383x400.jpg
[ab-block-post-grid-landscape-width] => 383
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-383x600.jpg
[ab-block-post-grid-square-width] => 383
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[tp-image-grid-width] => 192
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[full-width] => 383
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-372x1360.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1360
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-171x625.jpg
[single_post_thumbnail-width] => 171
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-35x128.jpg
[thumb_128_128-width] => 35
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-18x67.jpg
[thumb_122_67-width] => 18
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-42x153.jpg
[thumb_153_153-width] => 42
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-45x163.jpg
[thumb_130_163-width] => 45
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-48x177.jpg
[thumb_232_177-width] => 48
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-178x650.jpg
[thumb_272_325-width] => 178
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-95x346.jpg
[thumb_271_346-width] => 95
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-74x271.jpg
[thumb_271_271-width] => 74
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-47x172.jpg
[thumb_272_172-width] => 47
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-126x461.jpg
[thumb_372_461-width] => 126
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-137x500.jpg
[thumb_372_500-width] => 137
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-74x270.jpg
[thumb_385_270-width] => 74
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-66x241.jpg
[thumb_416_241-width] => 66
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-112x410.jpg
[thumb_448_410-width] => 112
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-224x820.jpg
[thumb_448_410_retina-width] => 224
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-105x382.jpg
[thumb_574_382-width] => 105
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-108x395.jpg
[thumb_776_395-width] => 108
[thumb_776_395-height] => 395
) ) )
T2: Radical Redesign
Array
(
[0] => Array
(
[ID] => 23627
[id] => 23627
[title] => Original.jpg
[filename] => Original-86.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/original-jpg-78/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => original-jpg-78
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:16:40
[modified] => 2021-12-10 12:16:40
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 391
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-84x300.jpg
[medium-width] => 84
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[medium_large-width] => 391
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-286x1024.jpg
[large-width] => 286
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[1536x1536-width] => 391
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[2048x2048-width] => 391
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-391x400.jpg
[ab-block-post-grid-landscape-width] => 391
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-391x600.jpg
[ab-block-post-grid-square-width] => 391
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[tp-image-grid-width] => 196
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86.jpg
[full-width] => 391
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-372x1332.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1332
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-175x625.jpg
[single_post_thumbnail-width] => 175
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-36x128.jpg
[thumb_128_128-width] => 36
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-19x67.jpg
[thumb_122_67-width] => 19
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-43x153.jpg
[thumb_153_153-width] => 43
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-46x163.jpg
[thumb_130_163-width] => 46
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-49x177.jpg
[thumb_232_177-width] => 49
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-182x650.jpg
[thumb_272_325-width] => 182
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-97x346.jpg
[thumb_271_346-width] => 97
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-76x271.jpg
[thumb_271_271-width] => 76
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-48x172.jpg
[thumb_272_172-width] => 48
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-129x461.jpg
[thumb_372_461-width] => 129
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-140x500.jpg
[thumb_372_500-width] => 140
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-75x270.jpg
[thumb_385_270-width] => 75
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-67x241.jpg
[thumb_416_241-width] => 67
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-115x410.jpg
[thumb_448_410-width] => 115
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-229x820.jpg
[thumb_448_410_retina-width] => 229
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-107x382.jpg
[thumb_574_382-width] => 107
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Original-86-110x395.jpg
[thumb_776_395-width] => 110
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 23628
[id] => 23628
[title] => Radical_Redesign_No_Button.jpg
[filename] => Radical_Redesign_No_Button-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/radical_redesign_no_button-jpg-3/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => radical_redesign_no_button-jpg-3
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:16:54
[modified] => 2021-12-10 12:16:54
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 385
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-83x300.jpg
[medium-width] => 83
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[medium_large-width] => 385
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-282x1024.jpg
[large-width] => 282
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[1536x1536-width] => 385
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[2048x2048-width] => 385
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-385x400.jpg
[ab-block-post-grid-landscape-width] => 385
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-385x600.jpg
[ab-block-post-grid-square-width] => 385
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[tp-image-grid-width] => 193
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2.jpg
[full-width] => 385
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-372x1353.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1353
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-172x625.jpg
[single_post_thumbnail-width] => 172
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-35x128.jpg
[thumb_128_128-width] => 35
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-18x67.jpg
[thumb_122_67-width] => 18
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-42x153.jpg
[thumb_153_153-width] => 42
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-45x163.jpg
[thumb_130_163-width] => 45
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-49x177.jpg
[thumb_232_177-width] => 49
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-179x650.jpg
[thumb_272_325-width] => 179
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-95x346.jpg
[thumb_271_346-width] => 95
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-75x271.jpg
[thumb_271_271-width] => 75
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-47x172.jpg
[thumb_272_172-width] => 47
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-127x461.jpg
[thumb_372_461-width] => 127
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-138x500.jpg
[thumb_372_500-width] => 138
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-74x270.jpg
[thumb_385_270-width] => 74
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-66x241.jpg
[thumb_416_241-width] => 66
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-113x410.jpg
[thumb_448_410-width] => 113
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-226x820.jpg
[thumb_448_410_retina-width] => 226
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-105x382.jpg
[thumb_574_382-width] => 105
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign_No_Button-2-109x395.jpg
[thumb_776_395-width] => 109
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 23629
[id] => 23629
[title] => Radical_Redesign.jpg
[filename] => Radical_Redesign-12.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[link] => https://www.nextafter.com/experiments/2017-03-29-join-membership-page/attachment/radical_redesign-jpg-10/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => radical_redesign-jpg-10
[status] => inherit
[uploaded_to] => 13805
[date] => 2021-12-10 12:17:07
[modified] => 2021-12-10 12:17:07
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 383
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-82x300.jpg
[medium-width] => 82
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[medium_large-width] => 383
[medium_large-height] => 1400
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-280x1024.jpg
[large-width] => 280
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[1536x1536-width] => 383
[1536x1536-height] => 1400
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[2048x2048-width] => 383
[2048x2048-height] => 1400
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-383x400.jpg
[ab-block-post-grid-landscape-width] => 383
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-383x600.jpg
[ab-block-post-grid-square-width] => 383
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[tp-image-grid-width] => 192
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-14x50.jpg
[admin-width] => 14
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12.jpg
[full-width] => 383
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-372x1360.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1360
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-171x625.jpg
[single_post_thumbnail-width] => 171
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-9x32.jpg
[thumb_32_32-width] => 9
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-13x48.jpg
[thumb_48_48-width] => 13
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-18x64.jpg
[thumb_64_64-width] => 18
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-35x128.jpg
[thumb_128_128-width] => 35
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-18x67.jpg
[thumb_122_67-width] => 18
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-42x153.jpg
[thumb_153_153-width] => 42
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-45x163.jpg
[thumb_130_163-width] => 45
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-48x177.jpg
[thumb_232_177-width] => 48
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-178x650.jpg
[thumb_272_325-width] => 178
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-95x346.jpg
[thumb_271_346-width] => 95
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-74x271.jpg
[thumb_271_271-width] => 74
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-47x172.jpg
[thumb_272_172-width] => 47
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-126x461.jpg
[thumb_372_461-width] => 126
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-137x500.jpg
[thumb_372_500-width] => 137
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-74x270.jpg
[thumb_385_270-width] => 74
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-66x241.jpg
[thumb_416_241-width] => 66
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-112x410.jpg
[thumb_448_410-width] => 112
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-224x820.jpg
[thumb_448_410_retina-width] => 224
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-105x382.jpg
[thumb_574_382-width] => 105
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Radical_Redesign-12-108x395.jpg
[thumb_776_395-width] => 108
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Original | 4.5% | ||
| T1: | Radical Redesign No Button | 4.9% | 9.5% | 84.8% |
| T2: | Radical Redesign | 4.5% | 1.3% | 17.2% |
This experiment has a required sample size of 28,164 in order to be valid. Since the experiment had a total sample size of 31,750, and the level of confidence is not above 95% the experiment results are not valid.
Key Learnings
During the Heritage membership campaign, we wanted to test out a radical version of the existing Join Heritage donation page. The new version utilized the size of the Heritage member base as a way to increase credibility of the headline. It also removed the majority of the design elements to try to make the content better flow together. A third version was prepared that also added a “Donate” button to the top that would allow people to jump straight to the form.