There are too many voices speaking into your email fundraising.
Traditional fundraisers want you to write your email appeals like you’d write a direct mail appeal – but they’re entirely different mediums.
Email platforms want you to use all of their cool design features because, well, you paid for them.
And most “best practice” blogs often recycle ecommerce email marketing ideas in hopes they work for fundraising too – without any real evidence.
How are you supposed to know what works to grow your email revenue?
Quite honestly, the only way to know what works is to put your ideas to the test. But since that takes a lot of time and effort, we’ve outlined 9 questions to ask when creating your next email fundraising appeal based on learnings from 2,500+ online fundraising experiments.
In this quick email fundraising reference guide, you’ll find data-driven and proven tactics to improve your:
- Subject lines
- Email copy
- Design
- Calls-to-action
- And more.
Ultimately, these ideas are designed to get you more donations, not just opens and clicks.
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